Market study

14

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Transcript of Market study

Page 1: Market study

Market Study

Page 2: Market study

2% 4%

10%

84%

awareness

Don't know

Already Heard About

A little bit

knows About

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• Good level of awerness: 84%

• Some lack of information 16%

• Strategy:

– Make some detailed documentation

– Make some poster to promote

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18%

82%

Have already participated

Yes

No

78%

22%

Whant to try the experience again

Yes

No

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84%

16%

Wants to parcitipate

yes

no

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7%

60%

4%

4%

2%

11%

2% 6%

4%

Brakes of students

1. Fear of the unknown

2.financial

3. Familly

4. Whant to stay

1+2

2+3

2+4

2+3+4

NP

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8%

72%

20%

Access to financial helps

Yes

No

Partly

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• 84% of people wants to go study abroad

• 78 % of those who have done it wants to do itagain

• 79% of people don’t have enough financialcapacities

• 20% of people have family constraints

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Solution

• Propose some cheap destinations

• Help students by giving them monthly money

• Make the Parents know about the possibility of being housed by a familly.

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49%

29%

12%

10%

0%

Prefered destinations

U.S.A.

EU

Amerique latine

Asia

Africa

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• 49% of the people are whishing to go to U.S.A.

• 29% whish to go somewhere in the EuropeanUnion

• The lack of knowledge about destination are leading people to chose a destination wellknown

Page 12: Market study

Solutions

• Make some documentation about the countries that are availible for the studies

• Give some good feedback from students thatwent abroad to the audience

• Make the country known by showing short video documentaries.

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shynthezis

• In order to cover all the solution given:

– Make some posters that will be putted in the boards

– Create a fund to help students financialy

– Make some detailed documentation

(Country, Cost of life, housing, story…)

– Make some projection of documentaries about foreign countries

Page 14: Market study

The event

Coming soon…….