Market study
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Transcript of Market study
Market Study
2% 4%
10%
84%
awareness
Don't know
Already Heard About
A little bit
knows About
• Good level of awerness: 84%
• Some lack of information 16%
• Strategy:
– Make some detailed documentation
– Make some poster to promote
18%
82%
Have already participated
Yes
No
78%
22%
Whant to try the experience again
Yes
No
84%
16%
Wants to parcitipate
yes
no
7%
60%
4%
4%
2%
11%
2% 6%
4%
Brakes of students
1. Fear of the unknown
2.financial
3. Familly
4. Whant to stay
1+2
2+3
2+4
2+3+4
NP
8%
72%
20%
Access to financial helps
Yes
No
Partly
• 84% of people wants to go study abroad
• 78 % of those who have done it wants to do itagain
• 79% of people don’t have enough financialcapacities
• 20% of people have family constraints
Solution
• Propose some cheap destinations
• Help students by giving them monthly money
• Make the Parents know about the possibility of being housed by a familly.
49%
29%
12%
10%
0%
Prefered destinations
U.S.A.
EU
Amerique latine
Asia
Africa
• 49% of the people are whishing to go to U.S.A.
• 29% whish to go somewhere in the EuropeanUnion
• The lack of knowledge about destination are leading people to chose a destination wellknown
Solutions
• Make some documentation about the countries that are availible for the studies
• Give some good feedback from students thatwent abroad to the audience
• Make the country known by showing short video documentaries.
shynthezis
• In order to cover all the solution given:
– Make some posters that will be putted in the boards
– Create a fund to help students financialy
– Make some detailed documentation
(Country, Cost of life, housing, story…)
– Make some projection of documentaries about foreign countries
The event
Coming soon…….