CASE STUDY

Market Simplified Helps RHB Securities

Increase Revenue By 1.5X Through

Mobility Channel

About RHB Securities

Since 1990

Owned by RHB

Investment Bank

Among TOP 10*

Brokers in IDX

$490

Million

Annual Trade

Average of $490

million

Top 10 brokers in in terms of trade volume and trade

frequency at Indonesia Stock Exchange (IDX). *

Challenges

How to capitalize from Smart Phone

penetration among Traders*?

How to upgrade the existing LEGACY

Trading System and revamp the existing

WEB Interface

*Traders trading via mobile platform to raise to 100 million in next 3 years

Solutions

Natively Developed Rich UX Intuitive UI Sumptuous Features

Cloud Hosted Robust Scalable Flexible

+

Mobile Application

Middleware

1.

2.

Solution – Mobile Application

Natively Developed

For 20% more performance and 40%

better experience.

Solution – Mobile Application

Native Experience of the mobile OS is

preserved while keeping Functionality,

Theming and Branding constant

Solution – Mobile Application

Charts

Interactive and smooth charts enriched

with advanced Technical Indicators help

traders to infer key trading decisions.

Solution – Mobile Application

Live Trade & Streaming

Updates the traders with the price and

actively trading stocks with a minimal

latency as low as 1 second.

Solution – Mobile Application

Maps & Location Services

Enables to provide information and

services based on the user’s location.

Solution – Middleware Capabilities

$2 Billion

Worth

transactions

processed

1 Million

Information

Processed Daily

25 Thousand

Peak Concurrent

Connections

Integrate multiple

backend systems

Solution – Middleware

MIDDLEWARE

Manage App Versioning

and Updates

Provide additional

Security

Manage

Notifications

Manage App

Configuration

Manage App Versioning

and Updates

Solution – Middleware Architecture

Exchange

Data Feeds OMS CRM

Trade

Processing

Research

Engines

Middleware Integration Layer

Omni channel Interface

Smart Phones Tablets Smart Watches RIA Internet TV

Data Backup & Configurations

Multi Language Support

Intelligent Caching

Reporting / Monitoring

Streaming Channel

Dashboard

Push Alert

Message Queue

Dynamic Syncing

3rd Party Integration

Analytics

Data Encryption

Data ACL

Business Intelligence Analytics Manager

Load

Balancer

Benefits

Increase in traders trading exclusively

through mobile platform

30 %

Unique users logging via mobile platform

5000+

Million worth stock traded $100

Reach Us

Follow us on

.com/marketsimplified

.com/marketgomobile

-groups/mobile trading

.com/marketsimplified

Vasanth Jayaraman AVP Business Development vasanth.j@marketsimplified.com Mobile +91 98406 25116

Office : +91 (44) 39123000

USA: Registered Office Market Simplified Inc. 802 Woodfield Road, Suite 400 Schaumburg, IL 60173, USA

India: Development Center Market Simplified India Ltd. 13th Floor, Zenith Building, Ascendas International Tech Park, CSIR Road, Taramani, Chennai 600 113 Ph: +91 - 44 - 30903090