Market Segmentation Survey 2015 - Intercity Transit
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Intercity Transit Market Segmentation Survey 2015 Market Segmentation Survey - 2015 1
Transcript of Market Segmentation Survey 2015 - Intercity Transit
Intercity Transit
Market Segmentation Survey
2015
Market Segmentation Survey - 2015 1
Market Segments
• Riders – Occasionally use Intercity Transit
• Potential Riders – Would seriously consider
using Intercity Transit regularly
• Non-Riders – Will not consider using bus
service
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Segments over time
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Attitudes Toward
Transit as a Public
Service
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Importance of public transit
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Importance of public transit
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Attitudes Toward the Importance of Transit
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What Is Thought to Be Important?
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Use of Tax Dollars
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Quality of services
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Demographics
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Age
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Income
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State employment
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Some Obstacles
to Attracting New
Riders
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Usual Mode for Local Transportation
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Paid parking
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Weekend Work
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Needing Personal Vehicle During Workday
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Interest in
Alternative Modes
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Are There Circumstances Under Which Respondent
Might Use a Mode Other than SOV?
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Age and Interest in Alternative Modes
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Mode Most Likely to Use if Changing
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Familiarity with services
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Service Span, Frequency & Coverage
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How likely
would you be
to use …
Communicating
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Mobile phone
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Local News Sources
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Social media use
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Facebook Page and Website
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