© 2012 Cisco and/or its affiliates. All rights reserved.

Market Scenario

Michele Dalmazzoni

Sales Collaboration Leader for Italy

© 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 2 © 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 2

Your Future Workforce

© 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 3

Three trends companies are dealing with

Social Media Device Explosion Blurred Boundaries

Source: IDC

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15 billion new networked mobile

devices by 2015

3/4 of employees uses

MULTIPLE DEVICES for work

56% of information workers

spend time working OUTSIDE THE OFFICE

100% of IT staff

STRUGGLE to keep up with mobile needs

Mobility is driving a

transformational change

in IT

Device consumerization

is driving a

transformational change

in user experience

Will transform how every

business delivers IT to

its employees

Will change how every

business interacts with

its customers

Cisco Confidential © 2012 Cisco and/or its affiliates. All rights reserved. 5

2012 2004

The workspace is changing

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3 trillion minutes of

video content will cross

the Internet each month

in 2016, up from 735

billion in 2012. (Cisco

VNI)

In 2016, mobile data traffic

alone will be 5x larger than

the volume of the entire

global Internet in 2005.

(Cisco VNI)

Traffic of mobile

business data will reach

2.5 Exabytes per month

in 2016, the equivalent of

853,174 DVDs per hour.

(Cisco VNI)

1.3 million Android

activations per day.

(9/2012, Google)

64% of smartphones sold

are Android devices.

(Q2/2012 Gartner)

Source: Corriere della Sera – January 26th 2013

Source: Corriere della Sera – February 25th 2013

© 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 7

1,000M

750M

500M

250M

0

1,750M

1,500M

1,250M

2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012

2,000M

Apple

Units S

old

per

YE

AR

20M

40M

60M

80M

100M

120M

140M

160M

Cis

co E

nte

rpri

se W

irele

ss

Revenue

Nice to Have Mission Critical

10% of employees connected

(laptops in Conference Rooms)

-- 200% --

100% employees connected with 2

devices

(laptop + IPhone)

IPhone replaces BB as

#1 corp phone

Introduces Native

wireless capability

-- 300% --

100% employees connected with 3

devices

(laptop + Iphone + IPad)

Fastest

Growing

Business

Unit

The Network Has to Change

Efficient Converged Consistent Scalable Manageable

© 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 8

LAN

VPN Web Security BYOD / NAC

WLAN

Only Cisco is listed in all four leader quadrants critical to BYOD / Mobility

Unified Communications

Gartner: August 2012

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Corporate Telephony

#1 IP Telephony

Gartner Magic Quadrant for Corporate

Telephony, Jay Lassman, Geoff Johnson,

Steve Blood, 9/17/12

Gartner does not endorse any vendor, product or service depicted in its

research publications, and does not advise technology users to select only

those vendors with the highest ratings. Gartner research publications consist of

the opinions of Gartner's research organization and should not be construed as

statements of fact. Gartner disclaims all warranties, expressed or implied, with

respect to this research, including any warranties of merchantability or fitness

for a particular purpose

© 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 10

Web Conferencing

#1 Web conferencing

Gartner Magic Quadrant for Web Conferencing,

David Mario Smith, 12/5/11

Gartner does not endorse any vendor, product or service depicted in its

research publications, and does not advise technology users to select only

those vendors with the highest ratings. Gartner research publications consist of

the opinions of Gartner's research organization and should not be construed as

statements of fact. Gartner disclaims all warranties, expressed or implied, with

respect to this research, including any warranties of merchantability or fitness

for a particular purpose

© 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 11

Unified Communications

#1 Unified

Communications

Gartner Magic Quadrant for Unified

Communications, Steve Blood , Bern

Elliot, 8/27/12

Gartner does not endorse any vendor, product or service depicted in its

research publications, and does not advise technology users to select only

those vendors with the highest ratings. Gartner research publications consist of

the opinions of Gartner's research organization and should not be construed as

statements of fact. Gartner disclaims all warranties, expressed or implied, with

respect to this research, including any warranties of merchantability or fitness

for a particular purpose

© 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 12

Serve un Approccio Olistico e

Architetturale per coprire una varietà sempre più vasta di bisogni di

Collaborazione

Mobile, Office, Home,

Inter-Company Smartphones, Tablets,

Laptops, Thin Clients

Video, Voice, Web,

Social, Business Apps

Cloud On-Premises

© 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 13

Ogni Contenuto Ovunque Su Ogni Device

Serve un Approccio Olistico e

Architetturale esperienza collaborativa integrata

© 2012 Cisco and/or its affiliates. All rights reserved.

Cisco Solution

Product Sales Specialist Bordless Network and Collaboration

Matteo Masi & Davide Urso