Market Research Survey Results

The purpose of my research is to find out who my target audience is and what they would

most like to see in a music magazine. I created a survey asking appropriate questions about

both music and my audience. By collecting my results I hope to reach a conclusion on

factors such as; what age and gender my audience will be, what genre my magazine will be,

its price and how regularly it is produced.

Gender

Age

How often magazines are read

0

2

4

6

Male Female

Gender

Male

Female

0 5 10

10 to 15

16 to 20

21 to 25

26 to 30

31 to 35

36+

Age

10 to 15

16 to 20

21 to 25

26 to 30

31 to 35

36+

How often magazines are read

Daily

Weekly

Monthly

Sometimes

Never

I have discovered, from my results, that in

order to draw in a large audience to my

magazine I would need to market it to

both male and female audiences as I

received an equal split of results from my

gender question.

My results show that my target audience for

my magazine should be 16 to 20 year olds as

the majority of my results for my age

question were within that age group. This

means that I will need to consider younger

artists which my audience will be able to

relate to.

I have found that the majority of people

who completed my survey read magazines

weekly. This will affect the regularity of

my magazine as it will need to be released

as a weekly issue in order to maintain a

regular audience. It will also affect the

overall price of the magazine as I will need

to ensure that it is affordable for young

people on a weekly basis.

Preferred genre

Photographs or interviews

Where music is found

Genre

Rock

Pop

R&B

Hiphop

Rap

Indie

Classical

0

2

4

6

Photographs or interviews

Photographs

Interviews

Neither

Both

0 5 10

Facebook

Twitter

YouTube

Ask friends

Search …

Magazines

Band …

Mobile …

Where music is found

Facebook

Twitter

YouTube

Ask friends

I have found that the most popular genre of music

is Rock, closely followed by Indie Rock. From this

data I have decided that for my magazine to be

popular I must include the music from these

genres. These results have also determined the

house colour and style of my magazine as it will

need to fit into the Rock look and have similarities

to other Rock magazines.

I will need to ensure that my magazine has a

high photographic content as the largest

proportion of the people who completed my

survey have chosen that they like to look at

photographs rather than read interviews. I will

need to take this into account when taking

photo shoots for my magazine to certify that I

have enough images.

My results conclude that using the internet site

YouTube is the most popular way to find out

about new music. I could use this information to

develop an article in my magazine about

YouTube and its up and coming Rock bands and

artists that I feel my audience would be

interested in or to share the best channels to find

music on the site.

How often music is listened to

Magazines read

How music is accessed

02468

10

How often music is listened to

Daily

Weekly

Monthly

Sometimes

Never

Magazines read

NME

Q

Kerrang

Vibe

Rolling Stones

Other

0123456789

10

How music is accessed

The internet

iTunes

YouTube

Deezer

Spotify

As my results have shown that music is listened

to daily, it would be appropriate to include an

article which informed readers about new music

and artists so that they can find new music to

listen to as they may get bored of listening to the

same music all the time. This would enable me to

keep my readers interested as they can use my

magazine to find out about new music.

My results have shown that Kerrang and Q are

the most popular or most recognisable

magazines. This has helped me to determine

what type of magazine I should make and the

layout of the magazine as I can use these

magazines as guides as to what my magazine

should look like to attract my specific target

audience of young people who listen to rock

music.

Music is most commonly accessed through

YouTube according to my survey results. I could

use this information along with my information

on where music is found to create an article

about artists that use YouTube to promote

their music. This would attract the reader’s

attention as they can use the magazine to find

and to listen to new music through a site which

they are familiar with.

Price

Price

£0.99

£1.99

£2.99

£3.99

£4.99

£5+

The price that people would be happy to pay for a

monthly magazine is between £2.99 and £3.99.

From this data and my data from how often

magazines are read suggests that my magazine

should be released every week as that is how

often people have answered that they read

magazines. I have decided that the most

appropriate price for my magazine should be the

lesser, £2.99.

By conducting this survey I have been able to find out what my audience expects from a music

magazine. I discovered that the genre of my magazine should be rock as it is the most popular genre

according to my results and that I should include articles about the internet sites, such as YouTube,

which are used to search for and listen to music as they were popular choices proven by my survey

results. I have also been able to deduce what the most appropriate price and regularity is for my

magazine.