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MARKET RESEARCH REPORT

SOCIAL MEDIA TREND2013

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Vietnam Market Overview

POPULATI

ON(mil) Vietnam

92.477

Hanoi6.6996Hochiminh City

7.5211

GD

P(2013)

170.4 Bil USD

Growth rate

5.42%INTERN

ETUSERS Data in 2012

Users31,034,900

Ratio internetusers

(users/population)

33.56%

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Research information

Duration

September, October 2013

Research places:

Hanoi and Hochiminh City

Genders

Male and Female

Objectives:Age from 18 to 45, use social media

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Internet users are spending more time on it. Over60% people in research go online over 3 hours/ day

2%

14%

22%62%

Time spent for Internet

Under 30 minutes

30 minutes - 1.5 hours

1.5 hours - 3 hours

Over 3 hours

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88.25%

58.76%

33.27%

22.31%

0.70%

0.00%

10.00%

20.00%

30.00%

40.00%

50.00%

60.00%

70.00%

80.00%

90.00%

100.00%

At home At work Public places

with wifi

At school Others

Place to use Internet

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SOCIALMEDIA

Mobile

More andmore peopleaccess social

media viamobiledevices

Fanpage

An importantchannel forcustomerservice

WordOf

Mouth

Facebook(10,669,880

Facebooksubscribers on Dec

31, 2012; 11.7%

penetration-

Internetworldstats)

Zing Me

G+

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Facebookis the most favorite SNS among research people, followedby Zing Me and G+

98.79%

54.73%

32.39%

22.13%

7.64%

7.84%

7.85%

4.83%

4.62%

4.00%

1.20%

0.00% 20.00% 40.00% 60.00% 80.00% 100.00%

Facebook

Zing Me

Google Plus (G+)

Twitter

Blogger.com

Wordpress

Linkedin

Yume

Tamtay.vn

Go.vn

Others

Users rate

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Many people use social media to update news and entertain, butto keep contact with friends, acquaintances is still the first reason

93.8%

56.9%

75.0%

38.1%

66.7%

56.0%

47.4%

1.2%0.0%

10.0%20.0%

30.0%

40.0%

50.0%

60.0%

70.0%

80.0%

90.0%

100.0%

Keepc

ontact

withfriends,

acquaintances

Update

infoof

celeb

rities

Update

news

Selfintroduce,

share

info

Entertain,play

game

Makefriends,

relatio

nship

Supportwork

Others

Reason to use Social Media

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Fanpage on social media is becoming a key channel forcustomer caring. The number of people choosing social mediasto be interacting channel with companies is increasing.

5%

61%

34%

Rate of Brands Social Media Fanpage

followers

No

Connect, follow info

Connet, follow info

and interact

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THANK YOU.