Market Research Report: Security Equipments and Services Market in India 2010
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Transcript of Market Research Report: Security Equipments and Services Market in India 2010
Security Equipment and Services Market – India
August 2010
2SECURITY EQUIPMENT AND SERVICES MARKET - INDIA.PPT
SAMPLE
Executive Summary
Market
Segment
Driver &
Challenges
Competition
� Security equipments includes CCTV (d%), Intercom (e%), Intrusion detection (f%) and others (g%)
� Electronic access control market covers
– Biometrics is a foolproof system best suited for the private and Government sector organizations
– Smart Card is used in the financial services, public sector market and transportation market
– Proximity card is used in identification cards, payment cards and public transit fare cards
– Magnetic Strip technology provides a medium level of security as it can be duplicated
� Demand for security equipment in corporate and households has increased and is pegged at INR A bn in 20—
� Due to increase in terrorism, domestic theft and violence, electronic access control systems have huge opportunity
to grow in the future and is estimated to be INR B bn in 20--
� Private security service primarily include manned guards, detective services, investigation and security
consultancies is experiencing high growth rate and is valued at INR C bn in 20--
CCTV and other Equipment
� Driver
– Government demand
– Corporate demand
– Retail and residential sector demand
� Challenges
– High duty and taxation structure
– Competition from unorganized players
Private Security Services
� Driver
– Insufficient Police Protection
– Cost of Electronics
� Challenges
– Lack of proper training
– Fire arms not allowed
Electronics Access Control Equipments
� Driver
– Increasing security breaches
– Demand from upcoming government projects and proposals
– Economic growth and rise in employable population
– Demand for better security from increasing R&D centers
� Challenges
– Lack of awareness towards security and availability of cheaper alternatives
– Lack of end to end solution providers
Company 4Company 2 Company 3Company 1
Foreign PlayerDomestics Player
3SECURITY EQUIPMENT AND SERVICES MARKET - INDIA.PPT
•Market Introduction
•Market Overview
•Types of Products
•Business Model
•Driver & Challenges
•Future Outlook
•Competition
4SECURITY EQUIPMENT AND SERVICES MARKET - INDIA.PPT
SAMPLE
Market Introduction – Products and Services
Security Equipment and Services
CCTV
Intercom
Intrusion Detection
Others (X-Ray, Metal
Detector)
Biometrics
Electronics Access Control
Equipments
Smart Card
Proximity Card
Swipe Card
Manned Security Service
Private Security Services
Detective Service
ATM Security
Cash Transportation
VIP Security
Special Event Security
Management
(Exhibition, Marriage,
Common Wealth Game)
CCTV and other Equipment
5SECURITY EQUIPMENT AND SERVICES MARKET - INDIA.PPT
SAMPLE
s%
p%
Product 1q%
Product 2r%
Product 3
Product 4
Demand for CCTV & other equipment is robust and growth
is expected to accelerate in the future
• Demand for security equipment in corporate, for
infrastructure and in household has increased many
folds in recent time
� These equipments include Close Circuit Camera (CCTV),
Intrusion Detection, Intercom and others (Metal Detector
and X-Ray’s)
• Market is pegged at INR a bn in 20-- and is estimated
to grow at B% CAGR
� However, following the terror attacks, security spending is
expected to surge by D%
• India is an import-driven market with ~E% of security
and surveillance equipment imported by foreign
manufacturers with local presence or domestic
importers/distributors
Overview – CCTV & Other Equipment Estimated Market Size and Growth*
0
20
40
60
80
20--
H
20--
I
20--
K
20--
L
20--
M
20--
N
20--
f%
J
INR bn
Market Segmentation
6SECURITY EQUIPMENT AND SERVICES MARKET - INDIA.PPT
SAMPLE
Awareness among corporate about security is creating huge
demand for electronic access systems
• The early adopters for electronic access control were
IT/ITES (Call centers/BPO )
• Electronic access control equipments have gradually
gained popularity among major corporations
� With the increase in employees, it has become difficult for
corporations to manage security manually and are thus
resorting to electronic security systems
� Various banks, financial services, insurance, service
industry, government agencies, public sector undertakings,
ministries and manufacturing sector are adopting
electronic access control mechanism
• Some electronic access control systems includes Card
Based (Proximity Cards, Smart Cards, Legacy
Technology Based Cards), Biometrics Based
(Fingerprint, Face Recognition, Voice/Signature
Verification, Hand Geometry, & Iris Recognition)
Overview – Electronic Access Control Market Size and Growth
0
2
4
6
8
10
12
A
20--
B
20--
C
20--
D
20--
m%
INR bn
e% Product 1
h%
Product 2
g%
Product 3
f%
Product 4
Market Segmentation
7SECURITY EQUIPMENT AND SERVICES MARKET - INDIA.PPT
SAMPLE
Private security business is experiencing huge demand
primarily due to terror threats
• Private security service primarily include manned
guards, detective services, investigation and security
consultancies
• Manned based security service is experiencing high
growth rate primarily due to threat form terror
groups
� Demand for security service has surged after terror attack
� Private Security workforce in India is ~K mn
– Only 20% of workforce is constituted by women
– Ratio of private security personnel to police in India is p:q and will
soon reach r:s
• Besides hospitality industry, demand is driven by
private firms in manufacturing, retail, real estate,
hospital as well as schools and colleges
Overview – Private Security Service Market Size and Growth
0
20
40
60
80
100
A
20--
B
20--
C
20--
D
20--
E
20--
c%
INR bn
Segmented Market Share
g%
Organized
f%
Unorganized
8SECURITY EQUIPMENT AND SERVICES MARKET - INDIA.PPT
Drivers & Challenges – CCTV & Other Equipment
Retail and residential sector demand
Corporate demand
Government demand
Drivers
Competition from unorganized players
High duty and taxation structure
Challenges
9SECURITY EQUIPMENT AND SERVICES MARKET - INDIA.PPT
Drivers & Challenges – Electronic Access Control
Drivers
Increasing security breaches
Demand from upcoming government
projects and proposals
Economic growth and rise in
employable population
Demand for better security from
increasing R&D centres
Challenges
Lack of awareness towards security
and availability of cheaper
alternatives
Lack of end to end solution providers
10SECURITY EQUIPMENT AND SERVICES MARKET - INDIA.PPT
Drivers & Challenges – Private Security Service
Drivers
Insufficient Police Protection
Cost of Electronics
Challenges
Lack of proper training
Fire arms not allowed
11SECURITY EQUIPMENT AND SERVICES MARKET - INDIA.PPT
SAMPLE
Domestic Players in the Market (1/26)
Corporate Information Financial Performance
Headquarters Hyderabad, Andhra Pradesh
Founded 19--
Product Biometric, Smart Card
Key People Person 1
Company Snapshot: Company 1
Business Highlights
• Offers labeling solution to the Automatic Identification and Data Capture (AIDC) industry in the form of barcode labels
and new RFID 'smart labels'
• They are India’s first and only smart card manufacturing unit as of now, having 100% EOU status from Government of
India
• BIL has not confined itself to smart cards & barcodes but has also diversified into Auto ID Technology and RFID
Technology
• It has been awarded a smart card based financial inclusion project by five associate Banks (SBBJ, SBIn, SBM, SBP and
SBT) of State Bank of India
• Bartronics is engaged with East Coast Railways, working on the RFID technology for railway wagon tracking
0
2000
4000
6000
8000
10000
0
500
1000
1500
20-- 20-- 20--
Total Revenue
Net ProfitINR mn
20--
INR mn
12SECURITY EQUIPMENT AND SERVICES MARKET - INDIA.PPT
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