Market Research Report : Power backup market in india 2013
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Transcript of Market Research Report : Power backup market in india 2013
Executive Summary
MarketPower backup devices include generators, UPS and invertersDemand‐Supply gap in power distribution is the primary reason for boom in power backup market
Drivers & Challenges
Drivers•Energy Deficiency•Rising Disposable IncomeD d f T l O t
Challenges•Competition from Unorganized Sector•Lack of Consumer AwarenessG th i Chi I tChallenges •Demand from Telecom Operators
• Increase in Rural Demand•Healthy Economic Outlook
•Growth in Chinese Imports•Decline in Growth of Desktop Sales
Trends Inverter Market TrendsUPS Market TrendsDiesel Genset Market Trends
Competition
Major Players
Exide Industries Ltd. Mahindra & Mahindra Ltd.
Honda Siel Power Products Ltd Microtek International Private Ltd.
2
Cummins India Ltd. Amara Raja Batteries Ltd.
POWER BACKUP MARKET IN INDIA 2013.PPT
•Macro Economic Indicators•Introduction•Market Overview•Key Production and Demand HubsS l Ch i A l i•Supply Chain Analysis•Key Demand Sectors•Drivers and Challenges•Drivers and Challenges•Government Associations•Trends•Competitive Landscape•Strategic Initiatives
3
•Appendix
POWER BACKUP MARKET IN INDIA 2013.PPT
Market segmentation: End‐user based
Power Backup
a b
a1 b1 b2 b3
a2 b4 b6 b8
a3 b5 b7 b9
4POWER BACKUP MARKET IN INDIA 2013.PPT
Power Back up Solutions – Overview (1/3)
Types of UPS
Standby / Offline UPS
• Finding 1• Finding 2• Finding 3
Line‐ • Finding 1einteractive
UPS• Finding 2• Finding 3
Online UPS• Finding 1• Finding 2Fi di 3
5
• Finding 3
POWER BACKUP MARKET IN INDIA 2013.PPT
Power Backup Market – UPS
UPS Market – Overview• Finding 1• Finding 2
UPS Market Share (20‐‐)
y1%• Finding 3• Finding 4
X1% X2%
X3%
y1%
y2%
UPS Market Growth (Value) UPS Market Growth (Volume)
Segment 2Segment 3
Segment 1
Segment 5Segment 4
80
100
INR bn
+x%z6
z5z4
8.07.0
6.15 46
8 +y%
mn
20
40
60z4
z3z2z1
5.44.8
4.3
2
4
6
6
020‐‐ 20‐‐e20‐‐e20‐‐e20‐‐e20‐‐e
020‐‐e20‐‐e20‐‐e20‐‐e20‐‐e20‐‐
POWER BACKUP MARKET IN INDIA 2013.PPT
Power Backup Market – Diesel Generators
Diesel Generators – Overview• Finding 1• Finding 2
Generator Market Segments (2012)
z1%Segment 2Segment 1
• Finding 3• Finding 4
z2%z3%
Segment 2Segment 3
Generators Market Growth (Value) Generators Market Growth (Volume)
120140160
+x%x7
x6x5
x4
INR bn
250
300
‘000
+y% y7y6
y5y4y32
20406080100120
x2x4
x3x1
50
100
150
200 y1y3y2
7
020
20‐‐ 20‐‐e20‐‐e20‐‐e20‐‐e20‐‐e20‐‐
020‐‐e20‐‐e20‐‐e20‐‐e20‐‐e20‐‐20‐‐
POWER BACKUP MARKET IN INDIA 2013.PPT
Power Backup Market – Inverters
Inverters – Overview• Finding 1• Finding 2
Inverter – Segments (Value‐wise) (20‐‐)
x4% x1%Segment 1
• Finding 3• Finding 4
x2%x3%
Segment 4
Segment 2Segment 3
Segment 1
Inverters Market Growth (Value)
150175200
INR bn
+x%
x7
x6
255075100125150
x1 x2
x5x4
x3
8
025
20‐‐20‐‐ 20‐‐e20‐‐e20‐‐e20‐‐e20‐‐e
POWER BACKUP MARKET IN INDIA 2013.PPT
Power Backup Market – Inverter Battery
Battery Market – Overview• Finding 1• Finding 2
Inverter and Battery – Cost Break‐Up
Segment 2Segment 1
• Finding 3• Finding 4
2%
z1%Segment 2
Inverter Battery – Product Segments Inverter Battery Capacity – Market Share
z2%
x1%
Segment 5Segment 4Segment 3
y1%y3%
Segment 7Segment 6
S t 8
x3% x2%
Segment 8
9
y2%
POWER BACKUP MARKET IN INDIA 2013.PPT
SAMPLE Major Manufacturing Hubs
Overview
Production Hubs
• Finding 1• Finding 2• Finding 3• Finding 4
Power Backup Production Hubs
10POWER BACKUP MARKET IN INDIA 2013.PPT
Supply Chain Analysis
Power Backup Solutions
a1 a2 z3
z4a5
Finding 1
11POWER BACKUP MARKET IN INDIA 2013.PPT
Growing reliance on modes of electronic payment and ATMs are driving the demand for power backup systemsRise in Electronic Transactions and ATMs• Finding 1• Finding 2• Finding 3• Finding 4
Growth in Electronic Payment Rising trend of ATM’s ATM Concentration Pattern
150,000
200,000nos
+26%
y2
40
50
x1
%x2
Area Concentration
Metro r1%
50,000
100,000
y1
10
20
30 Non Metro Urban r2%
Semi Urban r3%
12
020‐‐e20‐‐
020‐‐ 20‐‐
Rural r4%
POWER BACKUP MARKET IN INDIA 2013.PPT
Drivers & Challenges – Summary
Challenges
Competition from Unorganized Sector
Drivers
Energy Deficiency
Lack of Consumer Awareness
Growth in Chinese Imports
Rising Disposable Income
Demand from Telecom Operators
Decline in Growth of Desktop Sales
Increase in Rural Demand
13POWER BACKUP MARKET IN INDIA 2013.PPT
Demand‐Supply gap in power distribution is the primary reason for boom in the power backup marketEnergy Deficiency Impact• Finding 1 Sub‐finding 1
• Finding 2• Finding 3• Finding 4
Peak Power Scenario (20‐‐)
40,000
50,000
MW
3x3y2x2y1
x1
Segment 2Segment 1
10,000
20,000
30,000
y5x5
y4x4
y3 Segment 2
14
0North‐ East
y5x5
EastSouthWestNorth
POWER BACKUP MARKET IN INDIA 2013.PPT
Trends – Inverters
Technological InnovationsInnovations
Key dTrends
Contract Manufacturing O i i
Shrinking Unorganized SOpportunities Sector
15POWER BACKUP MARKET IN INDIA 2013.PPT
Trends – UPS
New Product Launches Branded Segment Gains Popularity
Key Trends
Improvement in Aesthetics
Focus on Retail and Channel Sales
16POWER BACKUP MARKET IN INDIA 2013.PPT
Public: Domestic Company – Company A (1/4)
Company Information Offices and Centres – India
Corporate Address
Tel No.
Fax No.
Website
Year of Incorporation
New Delhi
Products and Services
Ticker Symbol
Stock ExchangeHead Office
Key People
Products and Services
Category Products/Services
N D i tiName Designation
Person 1 Chairman
Person 2 M.D.
Person 3 Director
18
Person 4 Additional Director
POWER BACKUP MARKET IN INDIA 2013.PPT
K ii i l S h
Public: Domestic Company – Company A (2/4)
Key RatiosNet Profit / LossTotal Income
15 000
20,0008001,000
INR mn INR mn
d2c2
b2
Particulars y‐o‐y change (20‐‐‐‐‐) 20‐‐ 20‐‐ 20‐‐ 20‐‐
Profitability RatiosOperating Margin
Financial Snapshot
0
5,000
10,000
15,000
0200400600
20‐‐
d1
20‐‐
c1
20‐‐
b1
20‐‐
a2
a1
Net MarginProfit Before Tax MarginReturn on EquityReturn on Capital EmployedReturn on Working CapitalReturn on Assets
Financial Summary • Company earned a net profit of INR XX mn in FY 20‐‐, as compared to net profit of INR Y mn in FY 20‐‐
• It reported total Income of INR XX mn in FY 20‐‐, registering an increase of X per cent over FY 20‐‐
Return on Fixed Assets
Cost RatiosOperating costs (% of Sales)Administration costs (% of Sales)
Interest costs (% of Sales)X per cent over FY 20
• It earned an operating margin of X.X per cent in FY 20‐‐ an increase of X.X percentage points over FY 20‐‐
• The company reported debt to equity ratio of X.XX in FY 20‐‐, an increase of X.X per cent over FY 20‐‐
Interest costs (% of Sales)Liquidity RatiosCurrent RatioCash RatioLeverage RatiosDebt to Equity Ratio
Key Financial Performance IndicatorsIndicators Value (dd/mm/yyyy)
Market Capitalization (INR mn)Total Enterprise Value (INR mn)
( )
Debt to Capital RatioInterest Coverage Ratio
Efficiency RatiosFixed Asset TurnoverAsset TurnoverCurrent Asset Turnover
19
EPS (INR)PE Ratio (Abs)
Current Asset TurnoverWorking Capital TurnoverCapital Employed Turnover
Improved Decline
POWER BACKUP MARKET IN INDIA 2013.PPT
Public: Domestic Company – Company A (3/4)
Key Business Segments Key Geographic Segments
100% 3%17%11%
OthersSegment 2Segment 1
100%
Country 1
66%71% 47%
54%
0%
50%
100%
43%
3%
36%
17%
18%
11%
0%
34%100%
50%
0%
100%
Country 1 is the only geographic segment in which
the company has been operating for the last five years
Business Highlights
0%
2013201220112010
0% 0%2013
Description News
Overview
• Company A is an INR x bn Company B established in collaboration with globally renowned Company C• The company manufactures generators, multipurpose engines, chemicals, yarns, pipes, consumer durables, precision cutting tools etc.
• C A t ISO tifi ti i O t 19 d h l b d d ISO tifi ti• Company A got ISO xxxx certification in Oct 19‐‐, and has also been awarded ISO yyyy certification
Collaborations • Company A collaborated with Company E for manufacturing of diesel generators with brand 1 of Engines
Expansion Plans • The group is planning to diversify and enter the g industry
20POWER BACKUP MARKET IN INDIA 2013.PPT
Public: Domestic Company – Company A (4/4)
SAMPLESAMPLE WS
TO
21SANITARYWARE MARKET IN INDIA 2013.PPT
Private: Domestic Company – Company B (1/5)
Company Information Offices and Centres – India
Corporate Address
New Delhi Tel No.
Fax No.
Products and Services
Website
Year of IncorporationHead Office
Key People
Products and Services
Category Products/Services
N D i tiName Designation
Person 1 Director
Person 2 Director
Person 3 Director
22
Person 4 Director
POWER BACKUP MARKET IN INDIA 2013.PPT
Private: Domestic Company – Company B (2/5)
Shareholders of the Company as on dd/m/20‐‐ Ownership Structure
Name No. of Shares held Segment 1
xxx
SAMPLE20‐‐20‐‐20‐‐
23
SAMPLE Total
POWER BACKUP MARKET IN INDIA 2013.PPT
Private: Domestic Company – Company B (3/5)
K ii i l S h Key RatiosNet Profit / LossTotal Income
20,000
800
1,000
INR mn INR mn
d2c2
b2
Particulars y‐o‐y change (20‐‐‐‐‐) 20‐‐ 20‐‐ 20‐‐ 20‐‐
Profitability RatiosOperating Margin
Financial Snapshot
5,000
10,000
15,000
200
400
600
800
d1c1b1
a2
a1
Net MarginProfit Before Tax MarginReturn on EquityReturn on Capital EmployedReturn on Working CapitalReturn on Assets
Financial Summary
0 020‐‐20‐‐20‐‐20‐‐
Return on Fixed Assets
Cost RatiosOperating costs (% of Sales)Administration costs (% of Sales)
Interest costs (% of Sales)• Company earned a net profit of INR XX mn in FY 20‐‐, as compared to net profit of INR Y mn in FY 20‐‐
• It reported total Income of INR XX mn in FY 20‐‐, registering an increase of X per cent over FY 20‐‐
• It earned an operating margin of X X per cent in FY 20‐‐ an
Interest costs (% of Sales)Liquidity RatiosCurrent RatioCash RatioLeverage RatiosDebt to Equity Ratio• It earned an operating margin of X.X per cent in FY 20 an
increase of X.X percentage points over FY 20‐‐
• The company reported debt to equity ratio of X.XX in FY 20‐‐, an increase of X.X per cent over FY 20‐‐
Debt to Capital RatioInterest Coverage Ratio
Efficiency RatiosFixed Asset TurnoverAsset TurnoverCurrent Asset Turnover
24POWER BACKUP MARKET IN INDIA 2013.PPT
Current Asset TurnoverWorking Capital TurnoverCapital Employed Turnover
Improved Decline
Private: Domestic Company – Company B (4/5)
Business Highlights
Description News
• Company B has Complete Range of Digital and Sinewave Inverters UPS EB UPS E² and UPS 24x7 from
Overview
• Company B has Complete Range of Digital and Sinewave Inverters, UPS EB, UPS E and UPS 24x7 from 400VA to 2000VA
• It also has External Battery models, which have been specially designed for various backup times and multi PC requirements of customers
Network • It has a pan India network of branch offices and service centres with its HQ at City 1
Awards and Recognitions
• Company B recently has been chosen X 20‐‐‐‐‐ by the Indian Consumer, and included in India’s TOP 200 BRANDS
Awards and Recognitions • “Award Name " Award 20‐‐, awarded by Soft Disk Magazine
• It is India‘s First ISO xxxx Certified Manufacturing Company
25POWER BACKUP MARKET IN INDIA 2013.PPT
Private: Domestic Company – Company B (5/5)
SAMPLESAMPLE WS
TO
26SANITARYWARE MARKET IN INDIA 2013.PPT
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The Power Backup Market – India 2013 report is a part of Netscribes, Inc.’s Energy and Utilities Industry Series.For any queries or customized research requirements, contact us at:
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Disclaimer: This report is published for general information only Although high standards have been used in the preparation “Netscribes” is
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Disclaimer: This report is published for general information only. Although high standards have been used in the preparation, Netscribes is not responsible for any loss or damage arising from use of this document. This document is the sole property of Netscribes and prior permission is required for guidelines on reproduction.
POWER BACKUP MARKET IN INDIA 2013.PPT