Market Research Report : Business Intelligence Market India 2011
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Business Intelligence Market - India
November 2011
2BUSINESS INTELLIGENCE MARKET INDIA 2011.PPT
SAMPLE
Executive Summary
Market
Popular
Features
Future Trends
Competition
� Current Business Intelligence (BI) market in India is predicted to be valued at INR xxx bn and is expected to
attain a CAGR of y% to reach INR zzz bn by 20--
� Formation of tremendous amount of data and information volume across industry verticals happens to be
the primary driver for rising demand for BI
� Upcoming Government projects will further intensify the demand for BI tools and solutions in India, thereby
creating ample opportunity for vendors to capitalize
� Key trends to be followed by the overall market in the days to come, can be enlisted as
� Mobile BI Tools – The concept of enterprise mobility will gain momentum in future, which in turn will trigger the need for mobile BI tools and solutions
� In-Memory Analytics – Persistent fall in hardware prices will create profitable opportunities for BI vendors to develop and incorporate in-memory analytics and by virtue of its faster processing speed it will gain tremendous acceptance amongst users
� Social Media Involvement – With social media being used an effective marketing tool, it will find a significant involvement in BI tools
Major Players
SAP AG IBM Microsoft
MAIA Intelligence Pentaho Teradata
� BI users in the Indian market exhibit a general tendency to opt for certain features in the BI tools, some of the most popular features identified comprise of:
� Scorecards and Dashboards
� Ad Hoc
� OLAP Analysis
� Data Forecasting
� Data Mining
3BUSINESS INTELLIGENCE MARKET INDIA 2011.PPT
•Introduction
•Market Overview
•BI Adoption Amongst SMBs
•Cloud Based BI
•Popular Features
•Selection and Implementation
•Recurring Costs
•Best Practices
•BI Benefits
•Future Trends
•Key Players
•Major Users
•Case Studies
•Strategic Recommendation
4BUSINESS INTELLIGENCE MARKET INDIA 2011.PPT
SAMPLE
Source: x
A typical Business Intelligence (BI) architecture model
Applications and Tools Procedures Attributes
Data Mining
OLAP, Query
Languages, Ad hoc
Query
ETL, Data Warehouses,
Data Bases
Data Drilling
Analysis and
Reporting
Collation of Data
Decisions
Knowledge
Information
Data
Business
Intelligence
Users get in-depth
information about
various parameters of
the company such as
trends, KPIs (Key
Performance
Indicators),
profitability, efficiency
and future forecasts
5BUSINESS INTELLIGENCE MARKET INDIA 2011.PPT
SAMPLE Advancement in the field of internet and mobile technology
has resulted in the emergence of multiple BI models
Source: x
• www
Types of
Business Intelligence
Traditional BI Cloud BI
Mobile BI Open Source BI
Types of Business Intelligence models available comprise of the following:
• xxx
• yyy• zzz
6BUSINESS INTELLIGENCE MARKET INDIA 2011.PPT
SAMPLE • Ongoing growth in key verticals such as BFSI, Manufacturing, Telecommunications and the Government sector has
resulted in a mammoth demand for data analytics and business intelligence
� Primary reason supporting the need for business intelligence happens to be the prevailing massive data amount that these verticals
cater to on a daily basis
• Currently, the BI market in India is estimated to be around INR xxx bn and is expected to achieve a CAGR y% to reach
INR zzz bn by 20--
• Competition in the market has gradually intensified amongst the vendors over the past years, which in turn has
resulted in the emergence of feature rich and innovative solutions
• Esteemed players such as player 1, player 2, player 3 and player 4 mainly dominate the market, however pure play
vendors such as player 5, player 6 and player 7 also have carved a niche for themselves
� Pure play vendors unlike their counterparts in the BI market, focus mainly on BI solutions and services
BI Market – Overview
Source: x
BI market in India is poised to reap substantial benefits from
the steady growth in key industry verticals
INR bn
c
b
a
a
2015e
g f
2014e
e
2013e
d
2012e
c
2011e
b
2010
BI Market – Size and Growth
55%45%
ih
BI Market Segmentation – India (2010-11)
7BUSINESS INTELLIGENCE MARKET INDIA 2011.PPT
SAMPLE
Source: x
Implementing an on-demand BI tool has its own stages of
execution which ensures maximum ROI
Overview
• xxx
Deployment
xxx
Evaluation of Vendors
• xxx
Usage and Benefits
• xxx
8BUSINESS INTELLIGENCE MARKET INDIA 2011.PPT
SAMPLE
Source: x
BI tools are equipped with a varied range of utility features
which facilitates efficiency and work productivity
xxx• Primarily used by executives at the
management level
• xxx
BI Features
Some of the key BI features incorporated comprise of the following:
xxx• Conducted by analysts, wherein they
scout for trends in corporate data
• xxx
xxx• Normally used at the strategy division
wherein an estimation is done based on the current available data
• xxx
xxx• Generally used by employees and can
be used dynamically so as to meet the
business demands
• xxx
xxx• Refers to the collation of massive amount of
data in an organized format so as to provide users with a better meaning at the initial glance
• xxx
9BUSINESS INTELLIGENCE MARKET INDIA 2011.PPT
SAMPLE • Selecting an appropriate Business Intelligence software is crucial and important procedure as the Return On
Investment (ROI) depends entirely on the performance and efficiency of the software
• Some of the important guidelines while selecting a BI software can be illustrated as below:
Selection of a BI software is a vital procedure and hence
should be done in stages to avoid any failure risk
xxxxxx
xxxxxx
xxxxxx
xxxxxx
xxxxxx
xxxxxx
xxxxxx
Source: x
10BUSINESS INTELLIGENCE MARKET INDIA 2011.PPT
SAMPLE
Source: x
Selection of a BI software can be based on its model,
purpose and components
Selecting a business intelligence tool can be done in three major methods, wherein factors such as solution
models, solution purpose and solution components are considered as the basic selection parameters
Selection by Solution Components
Selection by Solution PurposeSelection by Solution Model
xxx
xxxxxx
xxxxxx
xxxxxx
xxxxxx
xxxxxx
xxxxxx
xxxxxx
xxxxxx
xxxxxx
xxxxxx
11BUSINESS INTELLIGENCE MARKET INDIA 2011.PPT
SAMPLE
Source: x
BI tools and applications are designed especially to provide
pivotal support in the decision making procedures
xxx
xxx
xxx
xxx
xxx
Implementing a Business Intelligence tool
offers significant benefits which facilitates
enhanced work productivity and provide
users with valuable strategic insights about
the business operations
The primarily focus of a BI tool is to aide
and enhance the decision making process,
with utmost efficiency, accuracy and
optimum amount of time consumption
12BUSINESS INTELLIGENCE MARKET INDIA 2011.PPT
SAMPLE Advancement in technology and increasing social media
popularity will lead to the emergence of newer trends
Source: Netscribes Analysis
• xxx • xxx
• xxx
Future Trends – Indian Business Intelligence Market
Mobile BI Tools In-memory Analytics
Social Media Involvement
13BUSINESS INTELLIGENCE MARKET INDIA 2011.PPT
SAMPLE
Major Players (1/14)
Company Snapshot: Player 1
Source: x
Business Highlights
• Operates in India through xxx and has facilities located at premium spots such as Bangalore, Delhi, Kolkata, Mumbai, Noida and Hyderabad amongst others
• Software segment of the company offers mainly deals in providing enterprise application softwares and middlewares
• Currently, the company is focusing on its expansion and is planning xxx
Corporate Information
xxxEmployee
Strength
Head Quarters City A, State B
Industry Abc
Phone 123
Fax 456
Sales Intelligence
Mr. x x
xxx
Mr. x x
xxx
Mr. x x
xxx
Professional History
xxx
Professional History
xxx
Professional History
xxx
Other
xxx
Other
xxx
Other
xxx
14BUSINESS INTELLIGENCE MARKET INDIA 2011.PPT
SAMPLE
Source: x
IBM – Product Information
xxx - Overview
• xxx
xxx Product Portfolio
Jkl
Ghi
Def
Abc
Key Features
Hhh
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Yyy
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FffDdd
CccAaa
ZzzXxx
15BUSINESS INTELLIGENCE MARKET INDIA 2011.PPT
SAMPLE Major BI Users
Source: x
Key Industries Users
Manufacturingxxx
Healthcarexxx
BFSIxxx
Othersxxx
16BUSINESS INTELLIGENCE MARKET INDIA 2011.PPT
SAMPLE Case Study 1
Source: x
Case: BI deployed to reduce time and manpower consumption
SolutionRequirements Benefit
• xxx • zzz• yyy
Solution Used
xyz
Client Organization ICT Vendor
xxx zzz
Industry
yyy
17BUSINESS INTELLIGENCE MARKET INDIA 2011.PPT
SAMPLE Strategic Recommendation
Source: x
xxx xxx
xxx
• xxx • xxx
18BUSINESS INTELLIGENCE MARKET INDIA 2011.PPT
Thank you for the attention
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