Market Research Report : Biscuit market in india 2013 - Sample

Biscuit Market – India

November 2013

2

SAMPLE

BISCUIT MARKET IN INDIA 2013.PPT

Executive Summary

Market

Indian biscuit market was valued at around INR xx bn in 20-- and is estimated to reach INR xx bn

by 20--

With xx% of the Indian biscuit market captured by the organized sector, big brands such as Parle,

Britannia and ITC Sunfeast mainly enjoy the larger chunk of the pie

Current market penetration levels for both rural and urban segments provides significant

opportunities for players to capitalize on

Drivers & Challenges

Competition

Drivers

—Rise in Income and Consumption

—Marketing Campaigns

—Growing Retail Market

Challenges

—Rise in Prices of Raw

Materials

—Competitive Price Points

—Rise in Packaging Costs

Major Players

Player 1 Player 2 Player 3

Player 4 Player 5 Player 6

Exhibitions and Events

Shift towards Premiumization

Growing Demand for Sugar-free Biscuits

Trends

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•Macro-Economic Indicators

•Introduction

•Market Overview

•Consumer Insights

•Import & Export

•Drivers & Challenges

•Government Rules & Policies

•Trends

•Competitive Landscape

•Strategic Recommendations

•Appendix

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Indian Biscuit Market – Overview (x/x)

Value-for-money positioning helps to generate large sales volumes for biscuits in India

• Biscuit is a price sensitive food product and has

comparatively lower margins in the PMCG sector

• With a market size of about INR xx bn in 20--, the Indian

biscuit market is the world’s biggest market for biscuits

• Competitive pricing, high volumes and strong distribution

network, especially in rural areas, have resulted in rise in

biscuits sales in India

Market Size & Growth

e

d

c

b

a

0

INR bn

+14.2%

2017e

f

2016e

e

2015e

d

2014e

c

2013e

b

2012

a

Per Capita Biscuit Consumption (20--)

a

b

0

kg

USA

c

S.E. Asian & European countries

b

India

a

PMCG: Packaged Manufacturing Consumer Goods

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Indian Biscuit Market – Overview (x/x)

Region-wise Consumption

Region-wise Biscuit Consumption (2012)

23%

28%

24%

25%

d

c

b

a

xxx

• xxx

Rural – Urban Penetration

xxx xxx

~ 75% - 85% ~ 50% - 65%

Biggest Consumers of Biscuits

Maharashtra

Karnataka

West Bengal

Uttar Pradesh

Andhra Pradesh

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Rise in packaging cost leads to rise in overall cost of production thereby affecting the manufacturers

Rise in Packaging Costs

• Packaging has gained high importance due to shift in consumer preference from loosely sold

products to packaged products

• Packaging of bakery products is closely interlinked with production, preservation, storage,

transportation and marketing

Packaging constitutes about xx %– xx% of the entire cost of the pack

• Crude oil constitutes an essential raw material in the manufacture of plastic packaging products

• Biscuits require special kind of packaging to increase shelf life of the product and maintain its

crispiness but, rise in packaging cost leads to increased overall cost of production that becomes

a burden for the manufacturer

Impact

Ministry of Consumer Affairs has also set the packaging standards for certain consumer products which had an adverse impact on the packaging costs

Monthly Crude Oil Prices

5,000

5,500

6,000

6,500

7,000

Nov 2012

Oct 2012

Apr 2012

Dec 2012

Jun 2012

Sep 2012

Aug 2012

Jul 2012

May 2012

Mar 2013

Feb 2013

Jan 2013

INR/barrel

e

l k j i h g

f

d

c

b a

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Porter’s Five Forces Analysis

Competitive Rivalry • xxx

Bargaining Power of Suppliers

• xxx

Bargaining Power of Buyers • xxx

Threat of Substitutes • xxx

Threat of New Entrants • xxx

Impact xxx

Impact xxx

Impact xxx

Impact xxx

Impact xxx

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Key Ratios of Top 3 Companies – Operational Basis (FY 2011) (x/x)

Competitive Benchmarking (x/x)

31.28

2.824.78

22.90

1.783.61

0

10

20

30

40

%

xxx xxx xxx

Net Margin Operating Margin

• xxx

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SAMPLE Public: Foreign Company – xxx. (x/x)

Key People

Products and Services

Company Information Offices and Centres – India

Corporate Address

Tel No.

Fax No.

Website

Ticker Symbol

Stock Exchange

Category Products/Services

Name Designation

Bengaluru Head Office


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CORONARY STENTS MARKET IN INDIA 2011.PPT

Key Ratios

Financial Summary

• xxx

Key Financial Performance Indicators

Net Profit / Loss Total Income

a

b

c

d

0.0

a

b

c

0

INR bn INR bn

2012

d

d

2011

c

c

2010

b

b

2009

a

a

Indicators Value (30/05/2013)

Market Capitalization (INR bn)

Total Enterprise Value (INR bn)

EPS (INR)

PE Ratio (Absolute)

Particulars y-o-y change

(2012-11) 2012 2011 2010 2009

Profitability Ratios Operating Margin 1.00 4.78% 3.78% 3.07% 5.48%

Net Margin 0.73 3.61% 2.89% 2.70% 4.34%

Profit Before Tax Margin 0.80 4.83% 4.02% 2.85% 5.63%

Return on Equity 7.57 48.51% 40.95% 36.21% 20.89%

Return on Capital Employed 24.03 42.52% 18.48% 13.48% 19.27%

Return on Working Capital -168.23 -82.92% 85.31% -839.99% 135.82%

Return on Assets 2.53 10.83% 8.30% 6.82% 10.15%

Return on Fixed Assets -0.12 31.54% 31.66% 25.11% 35.26%

Cost Ratios Operating costs (% of Sales) -1.00 95.16% 96.17% 96.89% 94.41%

Administration costs (% of Sales)

-0.32 17.52% 17.84% 19.44% 18.62%

Interest costs (% of Sales) -0.19 0.76% 0.95% 0.42% 0.70%

Liquidity Ratios Current Ratio -35.07% 0.80 1.24 0.98 1.22

Cash Ratio -63.90% 0.25 0.69 0.64 0.90

Leverage Ratios Debt to Equity Ratio -11.58% 3.48 3.93 4.31 1.06

Debt to Capital Ratio -10.39% 0.59 0.66 0.70 0.28

Interest Coverage Ratio 57.39% 6.35 4.04 7.33 8.00

Efficiency Ratios Fixed Asset Turnover -20.22% 8.64 10.82 9.19 7.96

Asset Turnover 4.53% 2.97 2.84 2.49 2.29

Current Asset Turnover -0.01% 5.58 5.58 5.98 5.60

Working Capital Turnover -177.85% -22.70 29.16 -307.31 30.68

Capital Employed Turnover -5.12% 13.28 14.00 13.25 4.72

Improved Decline

Financial Snapshot

Public: Foreign Company – xxx. (x/x)

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Business Highlights

Description News

0

20,000

40,000

60,000

2012

100% 60,000

40,000

20,000

0

2012

100%

xxx xxx

xxx xxx


Public: Foreign Company – xxx. (x/x)

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SAMPLE Public: Foreign Company – xxx. – SWOT Analysis (x/x)

• xxx • x

• x • xxx

T O

W S


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Private: Domestic Company – xxx. (x/x)

Key People

Products and Services

Company Information Offices and Centres – India

Category Products/Services

Name Designation

Corporate Address

Tel No.

Fax No.

Website

Year of Incorporation

Head Office

Kolkata

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Shareholders of the Company Ownership Structure

Name No. of Shares held

37.0%

42.4%37.9%

43.8%

2009

100.0%

63.0%

2011

100.0%

9.9%

52.2%

2010

100.0%

13.8%

xxx xxx xxx

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Financial Snapshot Key Ratios

Particulars y-o-y change

(2011-10) 2011 2010 2009 2008

Profitability Ratios Operating Margin -14.54 5.21% 19.76% 28.63% 29.31%

Net Margin 0.16 2.92% 2.77% 2.96% 3.24%

Profit Before Tax Margin 0.58 5.11% 4.54% 4.79% 5.15%

Return on Equity -6.14 11.33% 17.47% 34.95% 41.16%

Return on Capital Employed -68.16 11.48% 79.64% 187.22% 180.85%

Return on Working Capital -207.08 47.63% 254.71% 454.46% 383.78%

Return on Assets -67.09 11.18% 78.28% 182.58% 175.25%

Return on Fixed Assets -124.39 21.69% 146.08% 397.69% 345.56%

Cost Ratios Operating costs (% of Sales) 14.67 94.78% 80.11% 71.30% 70.62%

Administration costs (% of Sales)

1.40 11.44% 10.04% 0.00% 0.00%

Interest costs (% of Sales) -0.11 0.24% 0.35% 0.45% 0.37%

Liquidity Ratios Current Ratio 79.77% 3.47 1.93 2.37 2.56

Cash Ratio 1489.86% 3.08 0.19 0.55 0.25

Leverage Ratios Debt to Equity Ratio 34.17% 0.76 0.57 0.81 1.06

Debt to Capital Ratio 19.43% 0.43 0.36 0.45 0.51

Interest Coverage Ratio -61.97% 21.62 56.84 63.95 78.52

Efficiency Ratios Fixed Asset Turnover -43.43% 4.16 7.35 13.86 11.76

Asset Turnover -45.55% 2.14 3.94 6.36 5.96

Current Asset Turnover 5.33% 6.49 6.16 9.16 7.96

Working Capital Turnover -28.75% 9.13 12.81 15.84 13.06

Capital Employed Turnover -38.28% 3.87 6.27 11.79 12.65

Improved Decline

Financial Summary

• xxx

Net Profit/Loss Total Income

c

d

0.00

a

b

c

0

a

b

INR bn

2011

d

2.41

2010

c

1.89

2009

b

1.54

2008

a

1.15

INR bn


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Business Highlights

Description News


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SAMPLE Private: Domestic Company – xxx. – SWOT Analysis (x/x)

• x • x

• x • x

T O

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18 BISCUIT MARKET IN INDIA 2013.PPT

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Market Research Report : Biscuit market in india 2013 - Sample

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