Amoha Education (P) Ltd.July 2011

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Contents

Amoha Education (P) Ltd.

�Executive Summary

�Factsheet

�Offices & Centres

�Business Model

�Key People

�SWOT Analysis

�Expansion Plans

�Financial Profile

�Industry Analysis

�Competitive Landscape

�Competitive Benchmarking

�Recent News

�Appendix

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Executive Summary

Company

Description

• Amoha Education (P) Ltd. offers spoken English and written English courses to students

• The company runs a successful chain of over X centres across Y cities across India; has presence in the

international space as well; Singapore

Business Model • It primarily functions under two broad categories, category 1 and category 2

SWOT Analysis

• Strength 1 is one of its major strengths; however its weakness 1 is one of the key areas of concern

• The company can reap significant benefits owing to opportunity 1 while threat 1 may have an adverse

affect on the strategic initiatives and growth prospects of the organization

Financial Profile

• Amoha Education (P) Ltd. generated total revenues of INR A mn in the fiscal year (FY) 20-- registering a y-o-y

decline of x per cent. However, it incurred a net loss of INR B mn in FY 20-- as compared to a net loss INR C

mn in FY 20--

• The financial profile of the company includes the balance sheet, profit and loss a/c and the key ratios

depicting the key financial figures for FY 20--, 20--, 20-- and 20--, giving an insight into the company's

financial performance

Industry Analysis

• Indian education industry is currently estimated to be valued at INR X bn and is broadly divided into

education systems namely, A and B

• Formal education system includes segments such as P and Q, whereas the informal education system

includes D, E and F

• Vocational training market is currently estimated to be worth INR S bn and is poised to grow at v per cent

CAGR to reach INR Y bn by 20--

• The market is divided into segments like G, H, I, J etc.

Competitive

Landscape

• Key competitors for the company can be enlisted as: Competitor 1 and Competitor 2

• Competition in the coaching class industry is increasing steadily with many private chains opening their

institutions in different regions of the country

SAMPLE

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SAMPLE

FactsheetBasic Information

• Amoha Education (P) Ltd. (Veta) runs a chain of English language

training institutes across India under the name ‘Veta’

• Veta was formerly known as Name 1, started its journey in 19--

and is presently one of the established English Training Institutes

in India

• It operates over X centres across Y cities in India and has

empowered over Z million people to speak English.

• It has presence in the international space as well; Singapore

• Veta offers customized courses under three broad heads

� Service 1

� Service 2

� Service 3

Brief Description

Industry --

Corporate Address --

Tel No. --

Fax No. --

Website --

Year Founded --

Ownership --

Revenue --

Fiscal Year End --

Auditor --

Competitors --

• 20--:

• 20--:

• 20--:

• 19--:

• 19--:

• 19--:

Source:

Brief History

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Offices & Centres – India

HQ Office

Veta English Training Centres

Source:

Surat

Note:

Note:

SAMPLE

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SAMPLE

Offices & Centres – Global

Veta English Training Centre

Source:

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SAMPLE

Business Model

Source:

Veta X Facts

Veta follows the X model to expand its presence across the country

wherein it scouts for partners in the form of Y for tie-ups. It has

certain franchisee requirements which can be enlisted as below:

• Requirement 1

• Requirement 2

• Requirement 3

• Requirement 4

• Requirement 5

• Requirement 6

Amoha Education (P) Ltd.

Format 1 Format 2

Veta Y Facts

X requirements for Veta One can be enlisted as below:

• Requirement 1

• Requirement 2

• Requirement 3

• Requirement 4

• Requirement 5

• Requirement 6

• Requirement 7

Veta emphasizes on Format 1/Format 2 to be in x: y ratio, A out of B X centres to be Format 1

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SAMPLE

Key People (1/2)Chairman

Mr. X

Chairman

Age : --

Since: --

Current Position: • --

Qualification: • --

Others • --

Mr. Y

Managing Director

Age : --

Since: --

Current Position: • --

Professional History: • --

Qualification: • --

Managing Director

Source:

Mr. Z

General Manager of Operations

Age : --

Since: --

Current Position: • --

General Manager of Operations

----

----

Name No. of Shares held

-- --

-- --

-- --

-- --

Shareholders of the Company

a%

b%

Shareholding Pattern

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SAMPLE

SWOT Analysis

• Strength 1:

• Strength 2:

• Strength 3:

• Weakness 1:

• Weakness 2:

• Opportunity 1:

• Opportunity 2:

• Threat 1:

• Threat 2:

• Threat 3:

Strengths Weaknesses

Opportunities Threats

Source:

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SAMPLE

Ratio AnalysisKey Ratios

Source: Note:

Key Ratio Analysis

100%

Improved Decline

• Analysis Point 1

• Analysis Point 2

• Analysis Point 3

• Analysis Point 4

• Analysis Point 5

• Analysis Point 6

• Analysis Point 7

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y-o-y change

(20--)

---Capital Employed Turnover

---Current Asset Turnover

---Asset Turnover

---Fixed Asset Turnover

---Efficiency Ratios

---Interest Coverage Ratio

---Debt to Capital Ratio

---Debt to Equity Ratio

---Leverage Ratios

---Cash Ratio

---Current Ratio

---Liquidity Ratios

---Interest costs (% of Sales)

---Administration costs (% of Sales)

---Operating costs (% of Sales)

---Cost Ratios

---Return on Fixed Assets

---Return on Assets

---Return on Capital Employed

---Return on Equity

---Profit Before Tax Margin

---Net Margin

Particulars 20-- 20-- 20--

Profitability Ratios

Operating Margin - - -

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SAMPLE

Industry AnalysisVocational Training Industry – Overview Size & Growth

Source:

Market Segmentation

• Vocational training market is currently estimated to be

worth INR X bn and is poised to grow at u per cent

CAGR to reach INR Y bn by 20--

• Some major segments in vocational training in India

include Segment A, Segment B, Segment C, Segment D

and Segment E

• Based on the trends of employability in the industry,

Segment F. Segment G, Segment H, Segment I, Segment J

are the emerging segments

• It is a developing market with strong opportunity for

new players

• Private players operate free of any regulations i.e. no

governing/ regulatory bodies

• Factors driving growth for the market include -

� Factor 1

� Factor 2

� Factor3

� Factor 4

• Visible trends in the market are -

� Trend 1

� Trend 2

� Trend 3

� Trend 4

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Competitive Landscape (3/3)

Source:

Competitive Scenario

Major Market Segments (courses/subjects)

Geographic Presence (India)

Financial Information (INR mn – FY 2010)

Number of Centres

L

M

L

H

-

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BSL Training

M

H

NA

Course E

Course F

Course D

Course C

Course B

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M

L

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Course A

Spoken English :

MHNALZone D

MMHMZone C

LLNANAZone B

HMNAHZone A

----Net Profit/(loss)

----Total Revenue

-----Study Centres

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