Market Research Project+Questionier

8/2/2019 Market Research Project+Questionier

1/9

GROUP NO 7ARTI CHAUDHURY (PG-11-09)

SUBHOJIT DUTTA (PG-11-42)

SUDIP BAKSHI (PG-11-43)

UTTAM KARMAKAR (PG-11-45)

FOR THE SUBJECTMARKETING RESEARCH

Title of the projectCustomer satisfaction OF HP

LAPTOPSSUBMITTED TO PROF KAMAL K. GUPTA


2/9

Introduction-

HP offers a broad family of laptops, notebook computers and net

books for a variety of uses, including high performance laptops

great for movies, music, and photos. HP's powerful notebook

computers can handle extreme gaming needs as well. HP also

offers a full range of notebooks for business office needs. HP's

ultra-portable notebook computers and notebooks are lightweight

and can be used almost anywhere. For any kind of lifestyle, at

home or the office, HP delivers an outstanding choice of laptops

and notebook computers to suit customers needs.

Purpose of study-

The purpose of the study is to find out the satisfaction level that

the customers are getting from this product.Their opinion about

the quality of HP laptop and other features of this product.

Objectives-

1. What are the positive areas that HP Laptop possesses

according to the customers.

2. The major areas that HP laptop have to develop.

3. The Pros and Cons of HP laptop according to the customer.

4. What is their demand from HP laptop.


3/9

Research methodology

Research design-Exploratory research designs: are the

simplest, most flexible and most loosely structured designs. Asthe name suggests, the basic objective of the study is to explore

and obtain clarity on the problem situation.

Sample size-210 people

Data collection methodPrimary data-Survey method

Sampling- Random sampling

Instrument- Questionnaire.

Acknowledgement-

After doing this project, I would like to record my gratitude to

those who has helped us a lot to make this project. This project

will remain incomplete without their kind helping.

First, we would like to thank to our respected Prof.Kamal sir who

has took this initiative and helped us in every point whenever we

faced any problem.

Then we would like to give thanks to the store manager who gave

us a lots of valuable information amount HP laptop.

Last of all but we are grateful to them who have given their time,effort and gave their valuable information about their perception of

this product.

Market share of HP and other companies in India-


4/9

Company profile-

Hewlett Packard or HP is an American multinational US based

information technology corporation headquarters in Sao Paolo.

The company was founded in one car garage inapt Alto

byRedington Hewlett and Dave Packard. It specializes in

developing and manufacturing computing, data storage and

networking hardware and developing software.

Major events that happened with HP are spin-off of part of its

business as Agilent technologies in 1999 and its merger with

Compaq in2002.On Sept 2010 HP won its bidding war for 3PAR

with a $33 share offer, which Dell declined to match.

Vision-Worldwide, connected, continuous, secure computingthrough virtually unstaffed, automated data centers.

HP

Acer

Lenovo

Dell


5/9

Bringing the power of digital technology to commercial printing,

and creating ubiquitous, low power, low-cost, lightweight displays

that could convey multimedia information in formats as small as a

wrist watch or as large as wallpaper.Mission-To grow by continually providing useful and significant

products, services and solutions to markets we already serve-and

to expand into new areas that build on our technologies,

competencies and customer interests. Underlying beliefs

supporting this objective:

There are more places we can contribute than we will be capable

of contributing: We must focus. To be average in the marketplaceis not good enough, we play to win. We must be No. 1 or No. 2 in

our chosen fields.

QUSTIONNAIRE

OF


6/9

MARKET SURVEY

ON

CUSTOMER SATISFACTION OF HP

FOR THE SUBJECT MARKETING RESEARCH

NAME ..

MOBILE NO.

SEX: Male Female Others

EMAIL ID.

Please tick the following option

1. Your age is

a)50,000

4. Is this your first visit to hp store?

yes

no

5. Where did you get to know about hp product?

a)Television

b)newspaper

c)magazine


7/9

d)Banner & holding

e)Sms

f)others(please specify)

5. Overall experience at the store

PARAMETER SATISFACTION

(1=poor,5=excellent)

Environment in the store 1 2 3 4 5

Range & brand available 1 2 3 4 5

Price of product 1 2 3 4 5

Discount offered 1 2 3 4 5

6. How do your hp product in terms of quality?

a. Excellent c. good b. Average d. not good

7. How many time you visit hp store in a year?

A) 1 times b) 2 times c) 3 times d) many times

8. Why do you choose hp for laptop?

A) Economical b) Brand c) Quality d) others..

9. Do you like to purchase additional accessories of hp?

a) Yes b) no c) sometimes d) never

10. Do you always find good quality product from hp?

a) Yes b) sometime c) no d) never

11. How much you will give the behavior of sales representative of hp store?

1 2 3 4 5

(Poor) (Excellent)

12. Do you like to buy branded product for software and hardware use?


8/9

a) Yes b) no c) sometime d) never

13. Do you always get attention by hp sales person?

a) Yes b) no c) always d) sometimes

14. Do you feel that purchasing hp product from the multi brand store is time

consuming?

a) Yes b) no c) never d) always

15. Do you like the ambience of the hp store?

a) Yes b) no c) It depends

16. Do you influence by advertisement of the hp?

a) Yes b) no c) always d) never

17. Do you feel that number of hp service center grow for us?

a) Yes b) no c) it is required d) not at all

18. Do you really feel that shopping mall creates hazards for hp small shop?

a) Yes b) no c) not always

19. According to you, which is the best way to purchase hp product?

A) e-zone b) hp store c) Multi brand store d) Super market e) others

20. What do you feel about this survey session?

A) Good b) Irritating c) Interesting d) boring

(THANK YOU)

Suggestion-The HP store in Ghaziabad is not well modernized in

comparison to other stores. Creating customer attraction is very

important in modern business era.hem after our research and

meeting with various people we can point out some points where

HP should focus. Such as-


9/9

1. Their model variety is not strong enough in compare to other

companies.

2. The new innovative color and model that Sony and Dell are

coming with may be a negative point for HP.

Conclusion-Through this long research project we have drawn

some conclusions-

1. HP laptop is concerned very much about their quality and

giving the right value to the customers.2. Price is not much higher with in comparison to their product

quality.

3. But they should focus on their model variety, as the customers

always want more variety.

BIBLIOGRAPHY-

www.wikipedia.com

www.missionrepair.com

www.hp.co.in
http://www.wikipedia.com/http://www.wikipedia.com/http://www.missionrepair.com/http://www.missionrepair.com/http://www.hp.co.in/http://www.hp.co.in/http://www.hp.co.in/http://www.missionrepair.com/http://www.wikipedia.com/

Market Research Project+Questionier

Documents

Transcript of Market Research Project+Questionier