Market Research & Customer Experience …aceresearchsystem.com/AceResearchProfile.pdfMarket Research...

www.AceResearchSystem.com

Market Research & Customer Experience Management Company

About ACE

2010

Market Research and Customer Insights

Operating since 2007, ACE Research is one of the leadingmarket research and customer experience managementcompany in the country with a team dedicated to help clientget the insight that they desire. ACE is the only MarketResearch Company of Pakistan to provide fully automatedonline system for Reports, Geo Tracking, and Mobile Audits.

By using a combination of advanced products, techniques and services we ensure that we stay ahead of where the consumer is heading, as innovation is what drives businesses today.

Our head office located in Islamabad manages our clients with the help of experienced account management teams spread in 6 cities and field workforce throughout the country, to provide them the very best of services nearer to home.

ACE Clients


Shell Pakistan: Mystery Shopping & Retail Audit, 220 cities and 650 locations

Servis: Pre-product launch market study (lubricant)

Petroleum

DevelopmentSector

British Council: Semi Structured Interviews, Opinion Surveys, Market Research,

and Feasibility Studies (Azad Kashmir Region)

Pakistan Executive Opinion Surveys for Global Competitive Report (Interviews)

USaid: Video Interviews (campaign impact)

PinnacleKhidmat Foundation

KAP Study on Health & Education sector

Kaghan Memorial Trust: Opinion Survey

ACE Clients


Hospitality Hospitality Inn Hotel Lahore: Mystery Shopping

Retail / Textile

Education

ZARA: Market research to establish ZARA franchise in Pakistan

The Entertainer: Customer satisfaction survey & problem identification in low sales

University of Central Punjab: Qualitative & Quantitative research for promotion and

positioning of university

Banking

Summit Bank: Mystery Shopping

Mobilink Microfinance Bank: Mystery Shopping of entire network

ACE Team Projects


FMCGs(Project)

Telenor Pakistan: Provided brand health, quantitative research and strategic support

to Telenor Pakistan to improve brand penetration, brand perception and equity for

Telenor, Djuice and Talkshawk in Pakistan.

British American Tobacco: Segmenting the market, devising strategies for highest

ever market share, consumer affordability, segmentation, brand health tracking and

secondary researches.

Punjab Oil Mills: Profile and Penetration (PNP) of cooking oil/ghee category. Evaluation of

promotional campaign for Canolive and Zaiqa Ghee and managed Brand Health Tracker.

Nestle Pakistan: Profile and Penetration followed by Usage and Attitude research

with a national scope.

Telecom(Project)

Tobacco(Project)

Why ACE?

Dedication to deliver valuable customer insights – not data

Expertise in research and shopper insight programmes

Strategic direction and on-going partnership

Flexibility to cater to your changing needs

Reliability to meet your urgent requirements

Technology to save your time

Confidentiality to ensure business ethics


ACE Values

2010

Innovation Reliability

Teamwork Integrity


ACE Research and Our Capabilities


60,000+evaluations

300+active field workforce 24/7

Support provided by

ACE Metrics team

yearsexperience

220Cities & Towns

60,000Traveling 100%Quality Check on results

10


ACE Numbers

Presence in

Kilometers a month

ACE Reach

Field workforce presence in

220+ cities & towns covering

60,000 kilometers distance


Peshawar

Kohat

Charsadda

Mardan

Haripur

Abbotabad

Wah

Muzafarabad

Islamabad

Rawalpindi

Mirpir

Gujrat

Sialkot

Gujranwala

Hafizabad

Sargodha

Mianwali

Bhakkar

Faisalabad

Lahore

Kasur

Okara

Sahiwal

Mian Channu

Vehari

Multan

Muzafargarh

Bahawalpur

Rajanpur

Rahimyar Khan

Shikarpur

Sukkur

Khairpur

Nawabshah

Hyderabad

Karachi

300+ Active Field Workforce

• Auditors

Tier 1

• Mystery Shoppers

Tier 2

• Surveyors

Tier 3

North

Center

South

ACE Workforce


SERVICES


Services


Mystery Shopping KAP Surveys Consumer Research Qualitative Research

Monitoring & Evaluation

Product / Campaign Evaluation

Retail Audit Satisfaction Surveys

Services

ACE Analysis


Focus Group

Discussions Mystery Shopping Retail Audits

Qualitative Research Brand Tracking KAP Studies

We Specialize in...

Prompt and Seamless Reporting


ACE Metrics Portal


ACE is the only Marketing Research company in Pakistan to provide fully automated online system for Reports, Geo Tracking, and Mobile Audits. Deriving value from your results has never been easier, giving meaningful and informative insights to our customers is a core strength of our analytics team which makes use of latest reporting methods in research to add value to your data. Some of the features of this department are;

- Insights into your customers' experiences and trends- Customized reporting systems and dashboards- Detailed and specialized benchmarks and index ratings for your industry- Analysis on relative position to competitors- Transformation of raw data into usable, configurable, and easily understood reports- Strong & weak areas highlighted

Data is of no value unless some meaningful conclusions are derived from it. Accurate analysis can help drive current performance as well as predict future performance of your company. We help you identify the information that can be used to improve overall performance of your business by integrating multiple levels of key business data.

Access from Any Device | REAL-TIME results | Save Time | Get Beautiful, simple User Experience


Master Client

Data Input(Android Devise)

• Regional Managers

• Service Centers

• Retail Outlets

Surveys | Assessments | Audits

Data Compilation

Report Generation

Analysis

Quality Check

Metrics

How our Online System Works?

Admin Dashboard

Client Dashboard

Data

Colle

ction

ACE Metrics - Client Portal


Client Dashboard

The Client Dashboard delivers a powerful visual presentation of multiple

performance indicators at a glance.

Aggregate Service Excellence Report

The Aggregate Service Excellence Report is designed to be delivered at different

organizational levels – regional managers, area managers, unit type, etc.

Reports Portal

With the combination of the three fundamental data presentation components in

one report – tabular, chart and color coding, you benefit from enhanced

visualization and dramatic time savings in reading and understanding reports.

Geo Analysis

The Geo-spatial Analysis Portal is a unique feature in our analytical platform,

enabling data visualization based on geographical regions/districts/locations.

Survey Explorer

Survey Explorer allows you to search through the list of completed surveys.

Net Promoter Score

Get overall NPS score for the last 30 days and comparison between the current

and the previous period with different trends.

Mobile Analytics

Reports can also be accessed through a completely free mobile application

available for Android, iOS and Windows phone.

ACE Metrics - Reports

1. Company Overview - Dashboard Style 2. Trend by Business Units

3. Trend by Questions 4. Rank by Business Units with Survey Sections

5. Rank by Business Units with Time 6. Rank by Locations with Time

7. Rank by Locations within Business Units with Time 8. Rank by Locations with Sections

9. Rank by Locations within Business Units with Sections 10. Survey Scores across Locations

11. Survey Scores across Business Units 12. Survey Sections and Questions Scores

13. Answers Analysis 14. Verbatim Analysis

15. Business Units, Time, Survey Sections 16. Business Units, Locations, Time


16 Standard Report

Flexible Reporting

Client Specific Reports

ACE Metrics - Shopper Portal


Shopper SelectionShoppers are hired after an online training with 100% passing marks

Visit AuthenticationAssignment and shopper previous score trends are visible

Un-biased resultsAlternate period restriction and assignment limits

Visit AuthenticityGeo tracking, photographs and location specific questions

ACE Metrics - Mobile Audits


Eliminate Fraud: Know exactly where and when data is collected with time and GPS stamping on each response.Online? Offline? No Problem! Complete surveys even when no Internet connection is available at the location.Smart Survey Automation: MobiAudit™ can dynamically adjust survey flow in real-time, helping your surveysadapt to any business scenario.Data Consistency Checks: Data is validated during entry, and again on our servers after submission.Integrate Job Board: MobiAudit™ allows users to grab open jobs while on-the-go, getting results to you faster.

ACE Metrics - Analysis

We understand that market research is not just about data gathering. Unless there is intelligible information and actionable data, it is of little use. Here at Ace Research our focus is to mine important data for your organization that can allow you to make more informed business decisions. Whether you’re conducting a retail audit or a perception survey, our experts empower your teams with the information that matters to you the most.

We have extensive experience in carrying out market intelligence exercises and surveys both in the corporate and development sectors. We have a team of industry comprehensive experts and sophisticated systems that enable us to conduct qualitative and quantitative data analysis.

ACE Metrics - Analysis

• Consumer Behavior Analysis – Understanding your customer’s behavior is paramount for business success. We specialize in consumer behavior surveys and analysis to help our clients understand their target market better. Through these surveys, we analyze consumer predispositions ranging from top of mind brands and products, buying behavior and consumer perceptions. The information gathered as part of these exercises allow us to guide our clients in making better product positioning strategies.

• KAPB Surveys – Knowledge, Attitudes, Practices and Beliefs (KAPB) surveys are great for community-based research and are routinely used by development organizations to understand behaviors within representative population sets. Ace Research can conduct full-scale KAPB surveys resulting in more effective interventions to understand and overcome a particular problem in a community or industry.

• Industry and Competitive Analysis – Our teams filter the noise and find meaningful information in your industry to help you stay ahead of the curve. We analyze market data and help you better predict the future. In addition, we also offer competitor intelligence services leading to better strategic decisions for businesses of all kinds.

ACE Metrics - System Security


Our database cluster is based on Microsoft SQL Server – the fastest, most scalable, most secure, and most reliable commercial database engine available today, and ensures ultimate data protection and fast access speeds. Databases are incrementally backed up hourly and a complete backup is performed on a nightly basis. The full backup copy is immediately shipped offsite.

ContactACE Research

Head OfficeOffice # 12, 3rd Floor, Silver City Plaza,

G-11 Markaz, Islamabad, Pakistan.

T: +92 51 8743176,

E: [email protected]

W: www.AceResearchSystem.com


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