Market Research China - Mobile Value Added Services in China 2009

download Market Research China - Mobile Value Added Services in China 2009

of 36

Transcript of Market Research China - Mobile Value Added Services in China 2009

  • 7/31/2019 Market Research China - Mobile Value Added Services in China 2009

    1/36

    Oierip{0:9:

    http://www.netscribes.com/
  • 7/31/2019 Market Research China - Mobile Value Added Services in China 2009

    2/36

    Bvblr}kqb\rggip{

    Gipnb}

    GQI\gipnb}

    ke

    Lfkei

    k|

    qihrbm

    i}

    R\M

    96%0

    `e

    ke

    0::6>

    bvzbl}bm

    }d

    pbilf

    R\M

  • 7/31/2019 Market Research China - Mobile Value Added Services in China 2009

    3/36

    QihrbLfike

    iem

    \bpqklb|

    Cdqbpegbe}Pbcrhi}kde|

    Gipnb}Dqbpqkbs

    Mpkqbp|!Lfihhbecb|

    Ldgzb}k}kde

    Nb Mbqbhd gbe}|

  • 7/31/2019 Market Research China - Mobile Value Added Services in China 2009

    4/36

    ]fbLfkeb|b

    gd`khb

    gipnb}

    fi|

    }fb

    sdphm|

    hipcb|}

    |r`|lpk`bp`i|biemk}k|cpdskeci}96"ieerihh{

    ]fbLfkeb|bgipnb}fi|}fpbbgd`khb

    dzbpi}dp|sk}fLfkeiGd`khbmdgkei}kec?

    Gd`khbGipnb}

    ke

    Lfkei Gd`khb

    \r`|lpk`bp|

    .96"

    ge

    LfkeiGd`khb

    Lfkei

    Rekldg Lfkei]bhbldg

    1=9

    2=6=19

    0::

    =::

    1::

    akpg|i}}ikebmildg`kebmpbqberbdaR\M9:

  • 7/31/2019 Market Research China - Mobile Value Added Services in China 2009

    5/36

    QihrbLfike

    iem

    \bpqklb|

    Cdqbpegbe}Pbcrhi}kde|

    Gipnb}Dqbpqkbs

    Mpkqbp|!Lfihhbecb|

    Ldgzb}k}kde

    Nb Mbqbhd gbe}|

    2GD@KHBQIHRBIMMBM\BPQKLB\ LFKEI%ZZ]

  • 7/31/2019 Market Research China - Mobile Value Added Services in China 2009

    6/36

    ]fbqihrblfikekelhrmb|dzbpi}dp|(lde}be}mbqbhdzbp|(iem|bpqklbzpdqkmbp|sk}f}fbhi}}bpcb}}kec}fb`rhndapbqberb

    Lde}be} \bpqklb

    Lde}be} Lde}be} Lde}be}Gde}bpeb}

    LfkeiGd`khb

    Mbqbhdzbp Zpdqkmbp

    Zi{gbe}Zi{gbe}Zi{gbe}Rek

    Kead

    LfkeiRekldg R|bp|$ @r{bp|

    Lde}be}

    Mbqbhdzbp

    Lde}be}zpdqkmbp|mbqbhdzlde}be}|rlfi|}fbsihhzizbp|(cigb|(pkec}deb|b}l%

    \bpqklb pdqkmbp| pdmrlb i pb i}biempb ilni blde}be}i|gd`khbqihrbimmbm|bpqklb|bpq lb pdq bp

    Dzbpi}dp

    sfklfipbmbhkqbpbm}fpdrcf}fbgd`khbdzbpi}dp|eb}sdpn

    Gd`khbdzbpi}dp|mbhkqbpqihrbimmbm|bpqklb|}fpdrcf}fbkpeb}sdpn

    Gde}bpeb}

    RekKead

    Lde}be}

    Mbhkqbp{

    Zhi}adpg|

    Gde}bpeb}k|dzbpi}bm`{LfkeiGd`khb

    Pbqberb|zhk}k|;9?;dp62?92mbzbemkec

    desfklfzip}{`khh|bemr|bp|

    RekKeadk|dzbpi}bm`{LfkeiRekldg

    Pbqberb|zhk}k|;:?9:

    \bpqklbzpdqkmbp|}inbgiodpk}{da|fipb

    1GD@KHBQIHRBIMMBM\BPQKLB\ LFKEI%ZZ]

  • 7/31/2019 Market Research China - Mobile Value Added Services in China 2009

    7/36

    \bpqklb|Daabpbm

    Ebs|iemKeadpgi}kde Ldggrek} Grh}kgbmkiMdsehdim|

    ZdzrhipGQI\

    \bpqklb|

    Fbimhkebebs|

    Akeielkihebs|

    ]blfedhdc{ebs|

    \ dp}|ebs|

    Mi}keciem

    apkbem|fkz

    Cigb|iemyrkb|

    Bmrli}kdeih pdmrl}|

    Pkec}deb|

    Hdcd|iemzkl}rpb|

    \lpbbe|iqbp|

    Sbi}fbpadpbli|}

    Adp}reb}bhhkec

    Odnb|

    Bgikh Gr|kl

    QkmbdLhkz|

    Zdzrhip\bpqklb|`{Gd`khbCbebpi}kde

    0C 0%2 C < C

    \G\ KQP\ LP@] SIZ GG\Gd`khb

    Hdli}kde

    @i|bm

    Qkmbd

    de

    3GD@KHBQIHRBIMMBM\BPQKLB\ LFKEI%ZZ]

    ]Q

    \bpqklb|

    Mbgiem

  • 7/31/2019 Market Research China - Mobile Value Added Services in China 2009

    8/36

    QihrbLfike

    iem

    \bpqklb|

    Cdqbpegbe}Pbcrhi}kde|

    Gipnb}Dqbpqkbs

    Mpkqbp|!Lfihhbecb|

    Ldgzb}k}kde

    Nb Mbqbhd gbe}|

    6GD@KHBQIHRBIMMBM\BPQKLB\ LFKEI%ZZ]

  • 7/31/2019 Market Research China - Mobile Value Added Services in China 2009

    9/36

    ]fbbe}p{zpdlbmrpbadpdaabpkecGQI\k|lde|kmbpbm}d`bhbec}f{iemmkaaklrh}

    AkemLfkeb|b

    QI\

    Zip}ebp

    Givkgrg2:"|fipbdaadpbkceldgzie{

    B|}i`hk|fAdpbkcekeqb|}bm

    }bhbldgbe}bpzpk|b&AK]B+

    ZpdqkmbQI\

    ilpd||

    |bqbpih

    Izzhkli}kde}d

    ]bhbldg

    Imgkek|}pi}kde@rpbir

    Ed

    Gke%pbck|}bpbmlizk}ih

    R\M9=1(=

  • 7/31/2019 Market Research China - Mobile Value Added Services in China 2009

    10/36

    Cdqbpegbe}pbyrkpbgbe}|qip{mbzbemkecde}fb|}icbdp|}i}r|daiebe}k}{adp`bldgkeciGQI\zpdqkmbp

    GQI\zpdqkmbp|ebbmigkekgrgpbck|}bpbmlizk}ihdaR\M9%=1geadpzpdqkmkec|bpqklb|ilpd||zpdqkelb|

    Gkekgrgpbck|}bpbmlizk}ihk|R\M9=1(=

  • 7/31/2019 Market Research China - Mobile Value Added Services in China 2009

    11/36

    QihrbLfike

    iem

    \bpqklb|

    Cdqbpegbe}Pbcrhi}kde|

    Gipnb}Dqbpqkbs

    Mpkqbp|!Lfihhbecb|

    Ldgzb}k}kde

    Nb Mbqbhd gbe}|

    99GD@KHBQIHRBIMMBM\BPQKLB\ LFKEI%ZZ]

  • 7/31/2019 Market Research China - Mobile Value Added Services in China 2009

    12/36

    GQI\kemr|}p{k|fkcfh{pbcrhi}bmkeLfkei

    Pbcrhi}kde|adp}fbImgkek|}pi}kdedaAdpbkceKeqb|}bm]bhbldggrekli}kde|Be}bpzpk|b|

    I adpbkce be}k}{ k| zpdfk k}bm apdg dsekec gdpb }fie 2:" da }fb }d}ih byrk}{ ke ie{ qihrbimmbm

    }bhbldggrekli}kde |bpqklb| `r|keb|| ke Lfkei

    Rembp G!I Prhb|( byrk}{ dp i||b}| gbpcbp iem ilyrk|k}kde da ZPL be}bpzpk|b| `{ adpbkce keqb|}dp| ipb

    |r`obl} }d izzpdqih apdg }fb Gkek|}p{ da Ldggbplb dp k}| ldgzb}be} hdlih `pielfb|

    Cdqbpegbe}

    Pbcrhi}kde|

    \ dp}Gb||icb\bpqklb|

    ]bhbldgdzbpi}dp|gi{deh{lddzbpi}bsk}fhklbe|bmkeadpgi}kde|bpqklbzpdqkmbp|adp\G\

    Lbp}ike}{zb|

    da

    \G\

    pbyrkpb

    lr|}dgbp|

    bvzhklk}

    ldeakpgi}kde

    de

    illbz}ielb

    da

    lfipcb|

    `badpb

    |rlf

    |bpqklb|

    ldrhm`b`khhbmadp

    ]fb|bpqklbzpdqkmbp|ebbm}dzpdqkmbiebi|{iemlhbiplielbhhi}kdegblfiek|gadp}fbkplr|}dgbp|

    Zpklkeciem@khhkecdaGd`khbKeadpgi}kde\bpqklb|

    (

    Gd`khbqihrbimmbm|bpqklbzpdqkmbplieed}lfipcbilr|}dgbprehb||}fblr|}dgbppb|zdem|}d}sd

    lr|}dgbppbyrb|}|

    \bpqklbzpdqkmbp|fiqb}dgike}ikemb}ikhbmkeqdklb|adpbilflr|}dgbpadpgdpb}fieakqbgde}f|

    ]bhbldgdzbpi}dp|ipbpbyrkpbm}dakp|}mbihsk}flr|}dgbpldgzhike}|(pbyrb|}|adppbarem|iempbhi}bm

    90GD@KHBQIHRBIMMBM\BPQKLB\ LFKEI%ZZ]

    gi}}bp|

    a m ` h a m

  • 7/31/2019 Market Research China - Mobile Value Added Services in China 2009

    13/36

    GQI\akpg|ebbm}dd`}ikeqipkdr|izzpdqih|adpzpdqkmkecke}bpeb}zr`hkli}kde|(cigb|!irmkdqk|rih|bpqklb|

    Pbcrhi}kdeadp

    Ke}bpeb}

    Zr`hkli}kde

    ]fb Ke}bpeb} Zr`hkli}kde Gbi|rpb| pbyrkpb ke}bpeb} zr`hk|fbp| }d |blrpb izzpdqih apdg }fb \}i}b Ebs| iem

    Zr`hkli}kde| Imgkek|}pi}kde &\EZI+ }d ldemrl} ke}bpeb} zr`hkli}kde il}kqk}kb|

    Ke}bpeb} zr hkli}kde kelhrmb| dehkeb mk||bgkei}kde da `ddn|( ebs|zizbp|( zbpkdmklih|( irmkd iem qkmbd

    zpdmrl}|( bhbl}pdekl zr`hkli}kde|( iem d}fbp |drplb| }fi} fiqb ihpbim{ `bbe adpgihh{ zr`hk|fbm dp sdpn|

    }fi} fiqb `bbe gimb zr`hkl ke d}fbp gbmki

    Cdqbpegbe}

    Pbcrhi}kde|

    ]fbKe}bpeb}Lrh}rpbGbi|rpb|ligbke}dbaabl}deOrh{(0::