Market Research / Brand Analysis
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Transcript of Market Research / Brand Analysis
‘Q is the ultimate guide to modern
music’
Q Magazine claims to be well respected
by artists and labels
Q believe their creative success is due
to their ‘employment of the worlds best
music photographers and writers’
Q reach over one million music fans
each month, through their website,
social media and partnership with
Absolute Radio
Circulation / 52,781 Jul/Dec 2013
ABC1 Profile / 71.8%
In Employment / 70%
Median Age / 34
Price / £4-5
The Q Awards is the UK’s annual
Q Magazine Music Awards
The Awards are heavily featured
in Q Magazine itself
Q is published by Bauer
Media Group, a large
European-based media
company
Q F
IRST E
DIT
ION
OCTO
BER
19
86
KERRANG ‘The biggest
music weekly in the world’
with 29 years of heritage
Circulation / 44,013
Readership / 421,000
ABC1 Profile / 52%
Mean Reader Age / 22
Every Issue Readers / 87%
Price / £2.20
KERRANG is devoted to
Rock Music
KERRANG! AWARDS
KERRANG! RADIO
KERRANG! TV
KERRANG! TOUR
KERRANG! ROCK CHART
KERRANG is
published by Bauer
Media Group
WEEK
LY I
SSU
E
‘Mojo provides its
audience with an
authentic, independent,
and emotional connection
to the music’
MOJO was initially published
by Emap, but since January
2008 by Bauer Media Group
Circulation / 91,678
Readership / 218,000
ABC1 Profile / 66%
Mean Age / 37
Price / £4-6
‘God bless MOJO. One of the
few magazines that really
care about music’ – Elton
John
THE MOJO HONOURS LIST
MOJO’S ANNUAL AWARDS
CEREMONY
Classic Rock Monthly
METAL HAMMER covers ‘both
traditional and contemporary
metal bands, hard-core, gothic
rock, punk and alternative’
Circulation / 41,777
Readership / 91,909
Mean Reader Age / 22
Main Audience / Young males
Price / £4.25
Published monthly by
TeamRock
Metal Hammer includes
appearances from mainstream
bands to the more unusual,
unknown bands, boasting ‘the
whole spectrum of heavy metal
music’
METAL HAMMER GOLDEN GODS
AWARDS take place annually in
the United Kingdom
First Issue published 1983
BBC Music Magazine is ‘the
world’s best selling
classical music magazine’
Immediate Media Company have
been the publishers since 2012,
previously BBC WORLWIDE
Circulation / 37,500
Readership / 218,000
Mean Reader Age / 38
ABC1 Profile / 58%
Price / £4-5
FIRST ISSUE / JUNE 1992
13 Issues published a year
Each edition comes with an audio
CD
NME (New Musical Express) is a
music journalism weekly, largely
featuring rock, alternative and
indie music
Paid Circulation / 15,000
Unpaid Circulation / 300,000
Readership / 325,000
ABC1 Profile / 68%
Mean Reader Age / 23
Price / Free (Paid Edition / £2.50)First British Paper to include a
singles chart
Published by Time Inc. UK. Limited.
NME IS DAMN HONEST – NME READER
FIR
ST I
SSU
E /
19
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