Market research analysis

To conduct some market research into the music genre I created a questionnaire. This questionnaire looked at what types of people watch music videos and watch they find attractive about them. I handed my questionnaire out to 10 people and have analysed the results;

Do you watch music videos?

Do you watch music videos?

Yes No

From this question I found that the majority of people watch music videos compared to people who don’t. Out of the people I asked 8 people said that they watch music videos whereas only 2 said that they didn’t. From this I learned that there is a large audience of people who watch music videos therefore I will have to aim my music video at all types of people.

What makes a music video appealing?

After asking this question I learned that most people find that attractive people make a music video appealing. This therefore has shown me that the

Clothing

Make-up

Colours

Attractive people

Other

0 1 2 3 4 5 6 7 8 9

What makes a video appealing?

What makes a video appealing?

character/characters that are in the video play an important role in whether someone will watch the video. One person however answered the other option and wrote that the storyline like of the video will make them watch. As a result I am going to make sure that the storyline to my video is understandable.

Target Audience

Gender

Male Female

From conducting this research I have found that my target audience will be mainly females of the age 17-24. To target this audience I will therefore focus the storyline of my video around something that females like such as love. This will also allow males to relate to it as well.

16 and under

17-24 25-34 35+0

2

4

6

8

Age

Age