Market Research analysis

Troy LawrenceTroy’s Buffet

November 8, 2011

MARKET RESEARCH ANALYSIS

Graph #1 Graph#8

Graph #2 Graph#9

Graph #3 Graph #10

Graph #4 Purpose

Graph #5 Questions

Graph #6 Conclusion

Graph #7

TABLE OF CONTENTS

The Purpose of this analysis is find out what people expect from my business and look forward to. I want to provide excellent customer care to all my customers. I want them to have the best

experience of their life when they come to eat at my buffet, and be as comfortable as possible.

PURPOSE

How often do you go out to eat?

What type of restaurants do you eat at?

What do you like most about a restaurant?

How do you like your chicken?

Do you enjoy eating a Buffet?

Would you consider returning if the food is good but prices are high?

How much are you willing to pay?

QUESTIONS

25%

54%

21%

Age

13-14 15-16 17-18 Over 18

GRAPH #1

54%

46%

GenderMale Female

GRAPH #2

69%

17%

7%

7%

Annual House hold income0 400 600 700+

GRAPH #3

Highest Result

The highest result would be 2 days at 49%

Lowest Result

The lowest result is a tie with everyday and none at 3%.

What Is the advantage of the highest result?

The advantage of the highest result is to know how many of my customers eat out, thus I will know how many people may

return.

What is the disadvantage of the lowest result?

The disadvantage of the lowest result is of course the people that don’t go out to eat won’t come to my restaurant.

How will this information benefit your business?

This information will benefit my business by knowing a percentage of people that will eat out a lot and know who my

customers are.

And how can you meet customers needs?

I can meet customer needs by trying different things in my restaurant to see if it attracts more people at my restaurant.

Summarize the graph

This graph just shows the different amount of people that eat out or don’t. 19% eat our 3 days a week, 49% for 2 days, 26%

for 1 day, and 3% both for Everyday and none.

3%

26%

48%

19%

3%

How often do you go out to eat?

0 1 2 3 Everyday

Analyze Graph#4

GRAPH #4

Highest Result

The highest result for the type of restaurants people eat are Buffet’s.

Lowest Result

The Lowest Result would be Extravagant.


The advantage of the highest result is really good because the type of restaurant that I'm running is a buffet.


There really is no disadvantage to the lowest result because the high end came out with Buffet. Which is exactly what I'm running.


This information will benefit my business by knowing that a lot of people like to eat at buffet’s.


I can meet customer needs by giving them the best buffet experience they ever had, by providing a variety of different foods at a

reasonable price.

Summarize the graph

This graph just shows the different type of restaurants people eat at. There is 28% for Fast Food, 27% for Casual, 29% Buffet, 14% for

Extravagant, and 2% for None.

What can be offered

The things that can be offered at my restaurant is a good buffet and plenty of good food for the customer to enjoy.

29%

27%

27%

14%

2%

What type of restaurants do you eat at?

Buffet Fast Food Casual Extravegant None

Analyze Graph #5

GRAPH #5

Highest Result

The highest result would be food.

Lowest Result

The lowest result is Scenery.


The advantage of the highest result would be that If our restaurant prepares good food people will return and not

judge us on our building.


The disadvantage of the lowest result is that people care more about our food then how things look around it. So we

have to be on top of our food so that customers return.


This information will benefit my business by using these things so remember what people come to our buffet for

which is to eat and have a good time. So we have to make sure that our food is top noch.


We can meet customers needs by making

Summarize the graph

In this graph 68% chose food, 14% for location, 13% for hospitality, 5% for Scenery

What can be offered

The things that can be offered

14%

68%

14%

5%

What do you like most about a restaurant?

Hospitality Food Location Scenery

Analyze Graph#6

GRAPH #6

Highest Result The highest result for this graph is fried chicken.

Lowest Result The lowest result for this graph is broiled.

What Is the advantage of the highest result? The advantage of the highest result is now I know what

type of chicken I will need to make more of for my buffet.What is the disadvantage of the lowest result?

There is no disadvantage.How will this information benefit your business?

This information will benefit my business by knowing what people expect at my buffet food wise.

And how can you meet customers needs? I can meet customer needs by giving them what they want

and make customers happy Summarize the graph

In this graph there was 58% for chicken, 28% Don’t eat chicken, 8% Stuffed and 6% Broiled.

What can be offered We will offer a lot of fried chicken based on our votes and a lower amount of stuffed and broiled because it will not be

necessary

28%

58%

8%6%

How do you like your chicken?Baked Fried StuffedBroiled Don't eat chicken

Analyze Graph #7

GRAPH #7

Highest Result

The highest result is Yes.

Lowest Result

The lowest result is No.


The advantage of the highest result is that a lot of people like to eat at buffets, so I know that there is a lot of people


The disadvantage of the lowest result is that not everyone would like to eat at buffets.


This information will benefit my business by letting me know just how much people enjoy eating at buffet’s and know that food has

to be always be out and in the proper place.


I can meet customer needs by providing coupons or deals for returning customers.

Summarize the graph

83% said yes, and 17% said no.

83%

17%

Do you enjoy eating at a Buffet?Yes No

Analyze Graph#8

GRAPH #8

Highest Result

The Highest result is 71% for yes.

Lowest Result

The Lowest result No


The advantage of the highest result is knowing that my customers are willing to pay for quality food, and not too concerned about the

price if their getting what they pay for.


The disadvantage of my lowest result is that many people will not return if my prices are high and food is not good.


This information will benefit my business by letting me know how to set my prices and not go to overboard.


I can meet customer needs by providing excellent prices, food and services..

Summarize the graph

In this graph there were 71% that voted yes and 29% that voted No.


Analyze Graph#9

GRAPH #9

71%

29%


Yes No

Highest Result

The highest result is $60+.

Lowest Result

The lowest result is $20.


The advantage of the highest result is that people are willing to pay over 60$ if the food is what they expected.


The disadvantage of the lowest result Is that some people are not willing to spend a certain amount of money out at

restaurant or a buffet.


This information well benefits my business by helping me price my food.


I can meet customer needs by providing reasonable prices for people to eat at my buffet.

Summarize the graph

30% chose $60, 25% chose 5, 20% chose 4, 15% chose 3, 10% chose 2.

What can be offered

A gift that I can offer is a 10% off coupon.

10%

15%

20%

25%

30%

How much are you willing to pay?

1 2 3 4 5 6

Analyze Graph#10

GRAPH #10

My customer ages range from 15-16

My customers annual income was 0 a year.

Gender that voted the most was male.

Out of the week most people eat out 2 days of the week.

CUSTOMER PROFILE

This analysis allowed us to find our target market in order to become a successful restaurant/buffet. The results

showed what people look for when coming to my buffet. The analysis also showed that people look forward to the

food that you provide rather than how the restuarant looks.

CONCLUSION

Market Research analysis

Career

Transcript of Market Research analysis