Maximizing the Impact of Outsourcing: How CPGs Can Best Use Sales and Marketing Agencies
Market Outlook and Strategy Update for CPGs and Entrepreneurs
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Transcript of Market Outlook and Strategy Update for CPGs and Entrepreneurs
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SRG AND NUTRITION BUSINESS JOURNAL | INSIGHTS FROM THE NATURAL PRODUCTS WORLD | JULY 2012 1
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2 SRG AND NUTRITION BUSINESS JOURNAL | INSIGHTS FROM THE NATURAL PRODUCTS WORLD | JULY 2012
IS A BRAND STRATEGY,
INNOVATION, AND
CREATIVITY FIRM
SRG
+ Boulder-based, 130 people
+ Global capabilities
+ 28 years and going strong
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newhope360.com/ newhope360.com/
Nutrition Business Journal: The leading business intelligence resource
for the global nutrition industry since 1996.
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5 SRG AND NUTRITION BUSINESS JOURNAL | INSIGHTS FROM THE NATURAL PRODUCTS WORLD | JULY 2012
+ The Century at a Glance
+ Ancient Wisdom
+ Transcendent Transparency
+ Deconstruction
AGENDA & PARTICIPANTS
+ John Grubb, Managing Partner,
SRG
+ Carlotta Mast, Senior Director of
Content and Insights at New
Hope Natural Media
+ Kevin Whitcher, Director of
Strategy, SRG
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6 SRG AND NUTRITION BUSINESS JOURNAL | INSIGHTS FROM THE NATURAL PRODUCTS WORLD | JULY 2012
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SRG AND NUTRITION BUSINESS JOURNAL | INSIGHTS FROM THE NATURAL PRODUCTS WORLD | JULY 2012 9
THE NATURAL
PRODUCTS
MARKETPLACE
We think of this world in three pieces—though the recession
slowed growth, the market is back to outpacing
conventional and is beginning to reach real scale.
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SRG AND NUTRITION BUSINESS JOURNAL | INSIGHTS FROM THE NATURAL PRODUCTS WORLD | JULY 2012 10
PRODUCT SEGMENTS
Minerals
Meal
replacements
Specialty/
other
Vitamins
Herbs/
botanicals
Sports
nutrition
Beverages
Snack foods
Packaged/prepared
foods
Condiments
Dairy
Fruits and
vegetables
Breads
and grains
Meat, fish and
poultry
Skincare
Hair
products
Bath/
toilet soap
Natural/organic
household cleaners
Natural/organic
pet food
Organic flowers
Total organic
fiber (lines
and clothing)
Pet
supplements
Herbs/botanicals
$30.6B SUPPLEMENTS
MARKET, 2011
$14.7B NATURAL LIVING
MARKET, 2011
$87.8B NATURAL, ORGANIC
AND FUNCTIONAL FOOD
AND BEV MARKET, 2011
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11 SRG AND NUTRITION BUSINESS JOURNAL | INSIGHTS FROM THE NATURAL PRODUCTS WORLD | JULY 2012
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12 SRG AND NUTRITION BUSINESS JOURNAL | INSIGHTS FROM THE NATURAL PRODUCTS WORLD | JULY 2012
NEXT INTRODUCTION
| VIDEO |
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14 SRG AND NUTRITION BUSINESS JOURNAL | INSIGHTS FROM THE NATURAL PRODUCTS WORLD | JULY 2012
From forbidden fruit to super fruit. ANCIENT WISDOM
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15 SRG AND NUTRITION BUSINESS JOURNAL | INSIGHTS FROM THE NATURAL PRODUCTS WORLD | JULY 2012
This is not what we mean by ancient wisdom… ANCIENT WISDOM
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16 SRG AND NUTRITION BUSINESS JOURNAL | INSIGHTS FROM THE NATURAL PRODUCTS WORLD | JULY 2012
ANCIENT WISDOM
But chia is emerging as another new, novel ingredient—in time
for its fifth millennium of cultivation.
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17 SRG AND NUTRITION BUSINESS JOURNAL | INSIGHTS FROM THE NATURAL PRODUCTS WORLD | JULY 2012
ANCIENT WISDOM
But chia is emerging as another new, novel ingredient—in time
for its fifth millennium of cultivation.
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18 SRG AND NUTRITION BUSINESS JOURNAL | INSIGHTS FROM THE NATURAL PRODUCTS WORLD | JULY 2012
ANCIENT WISDOM
BRAD’S RAW FOODS
BRADSRAWCHIPS.COM
NATURAL VITALITY VITALITY B
COMPLEX
NATURALVITALITY.COM
WAY BETTER SNACKS
GOWAYBETTER.COM
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19 SRG AND NUTRITION BUSINESS JOURNAL | INSIGHTS FROM THE NATURAL PRODUCTS WORLD | JULY 2012
ANCIENT WISDOM
DAHLICIOUS LASSI
DAHLICIOUS.COM
VERIA ID INNERDOSHA AND
SO SELF OPTIMIZE
VERIA.COM
(FARMHOUSECULTURE.COM)
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20 SRG AND NUTRITION BUSINESS JOURNAL | INSIGHTS FROM THE NATURAL PRODUCTS WORLD | JULY 2012
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21 SRG AND NUTRITION BUSINESS JOURNAL | INSIGHTS FROM THE NATURAL PRODUCTS WORLD | JULY 2012
TRANSPARENCY TRANSCENDED
Political Implications: Stuxnet virus. Effective but
now public—accidental leak or strategic boast.
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22 SRG AND NUTRITION BUSINESS JOURNAL | INSIGHTS FROM THE NATURAL PRODUCTS WORLD | JULY 2012
TRANSPARENCY TRANSCENDED
GOOD AND BAD: Kashi vs. Honest Tea
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23 SRG AND NUTRITION BUSINESS JOURNAL | INSIGHTS FROM THE NATURAL PRODUCTS WORLD | JULY 2012
TRANSPARENCY TRANSCENDED
GOOD AND BAD: Kashi vs. Honest Tea
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24 SRG AND NUTRITION BUSINESS JOURNAL | INSIGHTS FROM THE NATURAL PRODUCTS WORLD | JULY 2012
ONE DEGREE
| VIDEO |
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25 SRG AND NUTRITION BUSINESS JOURNAL | INSIGHTS FROM THE NATURAL PRODUCTS WORLD | JULY 2012
TRANSPARENCY TRANSCENDED
ONE DEGREE ORGANIC FOOD
(ONEDEGREEORGANICS.COM)
BROOKLYN SALSA COMPANY
(BKSALSA.COM)
SPROUT SKINCARE
(SPROUTSKINCARE.COM)
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26 SRG AND NUTRITION BUSINESS JOURNAL | INSIGHTS FROM THE NATURAL PRODUCTS WORLD | JULY 2012
TRANSPARENCY TRANSCENDED
FOODUCATE
(FOODUCATE.COM)
GAIA HERBS
(GIAHERBS.COM) HERBALIFE
(HERBALIFE.COM)
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27 SRG AND NUTRITION BUSINESS JOURNAL | INSIGHTS FROM THE NATURAL PRODUCTS WORLD | JULY 2012
We have entered an age of profound deconstruction that is
evident in product, process, design and messaging.
DECONSTRUCTION
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SRG AND NUTRITION BUSINESS JOURNAL | INSIGHTS FROM THE NATURAL PRODUCTS WORLD | JULY 2012 28
FUTURES2020: ELEGANT REDUCTION
Elegant Reduction sees the opportunity in right-sizing your solution—delivering less overall, but more of
what your consumer wants. Pretty good is often good enough.
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REVELRY BRANDS,
BRENDAN SYNNOTT
| VIDEO |
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SRG AND NUTRITION BUSINESS JOURNAL | INSIGHTS FROM THE NATURAL PRODUCTS WORLD | JULY 2012 30
INNOVATION
BACK TO THE ROOTS
BTTRVENTURES.COM
JONES SODA
JONESSODA.COM
MEGA FOOD
MEGAFOOD.COM
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SRG AND NUTRITION BUSINESS JOURNAL | INSIGHTS FROM THE NATURAL PRODUCTS WORLD | JULY 2012 31
RAW MESSAGING
BLUEPRINTJUICE
BLUEPRINTJUICE.COM
THREE TWINS ICE CREAM
THREETWINSICECREAM.COM
SIR RICHARD’S CONDOM CO.
SIRRICHARDS.COM
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MACRO FORCES
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MACRO FORCES
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MACRO FORCES
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CONCLUSION
This is not about specific
products and brands but rather
the trajectory and change that
these macro forces imply—both
for the natural products industry
and consumer packaged goods
broadly.
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SRG AND NUTRITION BUSINESS JOURNAL | INSIGHTS FROM THE NATURAL PRODUCTS WORLD | JULY 2012 36
THE NATURAL PRODUCTS
INDUSTRY FORECAST 2013
This is the premier insider’s guide to
where the natural products market is
now—and where it is headed.
Born from the partnership of New Hope Natural Media’s
Nutrition Business Journal and SRG, this comprehensive
report provides a deep dive into the trends and market
forces affecting the natural products industry.
NEXT also identifies the products, people, and macro
forces that will shape and provide the greatest
opportunities for tomorrow’s natural products landscape.
Also available in category specific chapters.
Buy one now at www.nextforecast.com
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SRG AND NUTRITION BUSINESS JOURNAL | INSIGHTS FROM THE NATURAL PRODUCTS WORLD | JULY 2012 37
Sterling-Rice Group
1801 13th Street, Suite 400
Boulder, Colorado 80302
John Grubb, Managing Partner
303-381-6479
Kevin Whitcher, Director of Strategy
303-381-6415
Carlotta Mast, Senior Director of Content and Insights
303-998-9119
Thanks!
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