Market intelligence & services for pharmacy & healthcare in CEE & CIS countries

+48 12 618 90 30, moreinfo@pmrcorporate.com

PMR Online – Pharmaceuticals & Healthcare �Market intelligence service equipped with multiple interactive features that enable subscribers to access and manipulate a wide variety of resources: data, forecasts, reports, news, companies’ profiles and others – in ways that best serve their individual business requirements.

Pharmaceutical reports & databases �Country-specific and regionally-focused publications dedicated to pharma & healthcare sectors. They cover Central and Eastern European markets providing an expert level of market insights, data, indicators, forecasts and analysis of business conditions as well as the competitive landscape.

Central Europe – pdf newsletters �The PMR newsletters connect subscribers to the market information and industry topics they need most. Breaking news, refreshed on an daily basis, reliable market data, analytical articles and expert commentaries equips professionals working in the pharmaceutical, insurance, healthcare and medical supply industries to compete successfully in this complex, highly dynamic market.

Data solutions for pharmaceutical sector �PMR customised analytical tools enabling to review and analyse extensive amounts of key market indicators, gain in-depth insight about markets as well as understand the financial situations of key market players and competitors.

PMR off-the-shelf products for pharmaceutical sector

www.ceepharma.com

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PMR Publications (www.pmrpublications.com) is a division of PMR, a British-American publishing, consulting and market research company. PMR Publications provides reliable market intelligence for business professionals interested in Central and Eastern European countries as well as other emerging markets. Publications by PMR analyse the business climate in the region, in particular in the construction, retail, IT, telecommunications and pharmaceutical sectors. PMR Publications offers both free and paid subscription newsletters, internet news portals and in-depth reports.

Lower pharmacy sales in November

November brought a significant fall in retail pharmacy sales, both on a monthly and yearly basis. There was also a corresponding decline in drug reimbursement. Pharmacy margins deteriorated, whereas average drug prices increased. (...)

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Table of contents

Lower pharmacy sales in November page 2

Dermocosmetics distribution channels become more diversified in Poland page 4

Advertising infringements become harder to punish page 5

Interview: ENEL-MED interested in hospital commercialisation process page 6

NewConnect life science sector: development prospects at a time of historically low stock prices page 8

Drug withdrawals and relaunches in Poland, December 2012 page 10

Drugs approved for trading in Poland, October 2012 page 11

Upcoming events page 16

Published by PMR

Issue No 1 (82) – Thursday, 17 January 2013Monthly Review and Analysis

A prime source of market intelligence for pharma professionals www.pmrpublications.com

Pharma Poland News

Interview: ENEL-MED interested in hospital commercialisation process

Pharma Poland News talks to Jacek Rozwadowski, managing direc-tor at ENEL-MED, about the company’s investment and development plans for 2013, potential trends on the Polish private healthcare mar-ket and desired remedies to improve the condition of public health services. (…)

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Generic and innovative drugs market in PolandDevelopment forecasts for 2012-2014

Forecasting market condition and trends with dedicated tools for data analysis

PMR DATA SOLUTIONS Risk assessment and risk analysis in turbulent times

+48 12 618 90 30, moreinfo@pmrcorporate.com

Research agencies needs

Fieldwork projects in CEE & CIS countries. �

Our experience in fieldwork projects

PMR Medical Panel � – continually expanding panel of more than 5,000 Polish doctors and pharmacists from 75 specialisations including: general practice, paediatrics, surgery, cardiology, ophthalmology, gynaecology, urology etc.

Wide array of methodologies used � – quantitative studies (telephone interviews/CATI, face-to-face interviews, central location tests, online surveys, mystery shopping) and qualitative studies (IDI, tele-depths, expert FGI, ethnographic studies, workshops).

Main assets in fieldwork projects � – effective communication, single point of contact for fieldwork in several CEE & CIS countries, local expertise, intelligent solutions, experienced project managers and moderators.

We conduct around 60 fieldwork projects annually for numerous international companies including

A+A Research, All Global, Axess Research, BioVid, �Bridgehead, Evolution, Hall & Partners, Heron Health, iCare, Ipsos, Key Quest Health, Lamberts Consulting, Medimix, Pharma Insight, PSL Group, Stethos, The MarkeTech Group, The Research Partnership, World One Research and others.

PMR research & consulting services for pharmaceutical sectorOur solutions for pharma clients

Pre-market entry � – market feasibility, potential, sizing; product fit within the current treatment schemes.

Market entry support � – pricing & reimbursement, distribution strategies, testing of marketing messages, packages and product concepts.

Product marketing � – brand image and satisfaction studies, product recommendation, effectiveness of marketing activities.

Growth strategies � , including M&A and due diligence.

Cost optimisation strategies � , including LCC sourcing.

Holistic understanding of the pharmaceutical market �and its regulatory regime.

Example case studies

Competitive intelligence study to optimise distribution �channels for an OTC pharmaceutical market player.

Strategic advisory upon market entry for a leading �European medical services company.

Business partner search and supply base extension for top �manufacturer of medical beds.

www.ceepharma.com

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From PDF

About PMRPMR is a market research and consulting company active within over 25 countries of Central and Eastern Europe. Since 1995 we have assisted more than 500 global corporations and many other regional companies to continuously increase their market share, successfully enter new territories and optimise costs. We specialise in construction, retail, pharmaceuticals, healthcare, IT and telecommunications. However, our experience extends to many other industries. Our 100 in-house professionals fluently speak together more than 15 languages. In addition to our tailored research and business consulting projects we also publish annually almost 100 ready sector reports and information services.

In case of any questions or suggestions please do not hesitate to contact:

PMRtel.: +48 12 618 90 30moreinfo@pmrcorporate.comwww.pmrcorporate.com www.ceepharma.com ul. Dekerta 24, 30-703 Kraków, Poland

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