Market For Ipad

About Ipad

It was first originated on 27th January 2010.

It is a media tablet that offers multi-touch interaction with

newspapers, magazines, ebooks, textbooks, photos, movies, word processing documents and most

existing iphone applications.

Substitutes For IpadMight be Might be

preferred overpreferred over

Price of substitutes (Like samsung galaxy tab) fall Consumers

switch to cheaper alternatives

• Price of Ipad increase Consumer unwilling to pay for Ipad Switch to cheaper alternatives

Demand.. For ipad

· Cost of production

· Demand

· Supply

Competitive goods

Same features as Ipad!

1) keep selling price low a more than proportional change in quantity demanded

2) recoup any decrease in profits from the selling price by selling more units market our iPad to be different from the other tablet PCs

becomes not as close substitutes as its competitors. Eg. hire famous celebrities to promote our product

• increase in design and number of increase in design and number of iPad complements eg. case, iPad complements eg. case, chargers and accessories chargers and accessories

• consumers who have consumers who have purchased the accessories would purchased the accessories would wish to purchase more iPads to wish to purchase more iPads to customize to their own customize to their own preferencespreferences

Complement

Substitutes : Ipad 2

FASTER!

THINNER!

LIGHTER!

•more expensive• keep our cost price of the iPad low. cheaper yet still similar to the iPad 2.

INCOME

• Higher income Higher purchasing power Higher quantity demandedAdjustment?

- increase the price of iPads as people can now afford higher prices.