Present by : Ehab M. GhobaraTel : +2 0122 70 200 54Email : ehabghobara@gmail.comTitle : Founder & Business Developer

IR Code :

The 1St. Group Buying Platform for FMCG Products Online in MENA Region

*(FMCG) Fast Moving Consumer Goods 

Problem• Multiplicity of the retail middleman &

profit margin per product.

• Frustration from shortage of deals on costumers selected FMCG products.

• Lack of information to make better choice.

• Absence of electronic assistance in household management.

Solution a web platform can :• Organize all the consumers selected

products & make deals for wholesale price.

• Provide full information to help consumers decide between competing brands.

• Transfer behavioral purchasing data to electronic shopping lists.

Market Size

40%60%

Egyptian Families Expense Ratios

FMCG Products Others

By just Reducing Profit Margin 10%

WE SAVE 1,600,000,000

EGP / MONTH 60% Go to consumer

40% Go to MARKET

DEAL PLATFORM

Online & Offline Market

Business Model

Target Consumers Segment

Household Income Greater

Than 100k

Are Female

24%

74%

Educated

94%

26-40 years

60%

CompetitionDescription Our

AdvantageCompetitor Advanatage

Shopping online platform form

leading supermarkets in

Egypt

Organize all consumers selected products & make

deals for wholesale price

provide multiplicity of

FMCG products stocks

Showing facts about products to help customers decide between

competing brands

free delivery 4 time/day.

Egyptian Supermarket online

owning a warehouse &

logistic services

Egyptian Supermarket online Delivery service

Promoting online platform in Egypt&

Saudi ArabiaPromoting for real

estate and services

Team

Name: Ehab M. GhobaraTel: +2 0122 70 200 54Email: ehabghobara@gmail.comRole: Leader, Business Developer,

Idea Founder

Name: Fatma M. KhlileTel: +2 0122 45 130 00Email:elzhraaghobara@gmail.comRole : Contract

management.

Key HiringMarket deal idea team aspires to gather right team to build our structure:

Managing finance.Marketing & business development.Technology development.E-commerce& expertise on FMCG products.

we decided to outsource some of the functions listed below: Backend& Frontend system:

to(Robusta)& hiring technical consultant to review.

Social Media management:to a Media Agency to create the content& hiring in-house social media specialist.

Creative Designers:hiring in house designers to announce deals in timely manner.

Expertise in FMCG products:hiring in house expertise in FMCG products.

Financial Projections

Year 1 Year 2 Year 3 Year 4 Year 5

No. of Customers 0 700 3000 6000 13000

No. of Employees 7 11 15 21 21

Sales 0 155.000 1,500,000

5,000,000

15,000,000

Expenses 1,000,000 500,000 500,000 750,000 1,000,000

Profits 0.0 0.0 1,000,000

4,250,000

14,000,000

Comics Time 12

3

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