market at a glance - Smart Business Magazine · 2014-05-21 · Prof. Other 7% 4% 4% 85% 50-99...

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www.sbnonline.com Advertiser Services: (800) 777-9383 market at a glance CLEVELAND Decision-maker audience Smart Business Cleveland saturates senior management of organizations with 50 to 500 or more employees. These businesses account for 85% of all buying power in the local market. Market saturation: Reaching the RIGHT COMPANIES Saturation increases as company size increases because we understand that there are multiple decision-makers in larger organizations. Print Circulation: 11,000 Print Readership: 40,700 Counties covered: Cuyahoga, Geauga, Lake, Lorain Digital Circulation: 8,000 Total Impressions per Month: 48,700 Targeting senior decision-makers: Reaching the RIGHT PEOPLE Corporate and financial managers make up 85% of our audience. This gives Smart Business Cleveland the highest penetration of qualified decision-makers in the market. The quality of our controlled-circulation audience is validated by BPA Worldwide, the leading auditing organization for business publications. Source: December 2011 Smart Business BPA statement Corporate Mgmt. Operating Mgmt. Prof. Other 7% 4% 4% 85% 500+ 100-499 50-99 155 1,374 1,829 999 3,289 1,986 644% 239% 109% Number of employees Smart Business circulation U.S. Census Bureau data

Transcript of market at a glance - Smart Business Magazine · 2014-05-21 · Prof. Other 7% 4% 4% 85% 50-99...

Page 1: market at a glance - Smart Business Magazine · 2014-05-21 · Prof. Other 7% 4% 4% 85% 50-99 100-499 500+ 155 1,374 1,829 999 3,289 1,986 644% 239% 109% ... regional Ernst & Young

www.sbnonline.comAdvertiser Services: (800) 777-9383

market at a glanceCLEVELAND

Decision-maker audience

Smart Business Cleveland saturates senior management of organizations with 50 to 500 or more employees. These businesses account for 85% of all buying power in the local market.

Market saturation:Reaching the RIGHT COMPANIES

Saturation increases as company size increases because we understand that there are multiple decision-makers in larger organizations.

Print Circulation: 11,000Print Readership: 40,700

Counties covered: Cuyahoga, Geauga, Lake, Lorain

Digital Circulation: 8,000

Total Impressions per Month: 48,700

Targeting senior decision-makers:Reaching the RIGHT PEOPLE

Corporate and financial managers make up 85% of our audience. This gives Smart Business Cleveland the highest penetration of qualified decision-makers in the market. The quality of our controlled-circulation audience is validated by BPA Worldwide, the leading auditing organization for business publications.

Source: December 2011 Smart Business BPA statement

CorporateMgmt.

OperatingMgmt.

Prof. Other

7%4%4%

85%

500+100-49950-99

155

1,374

1,829

999

3,289

1,986

644%

239%

109%

Number of employeesSmart Business circulation

U.S. Census Bureau data

Page 2: market at a glance - Smart Business Magazine · 2014-05-21 · Prof. Other 7% 4% 4% 85% 50-99 100-499 500+ 155 1,374 1,829 999 3,289 1,986 644% 239% 109% ... regional Ernst & Young

PolyOne

How Stephen Newlin prepared PolyOne for growth by transforming the culture

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How Donald E. Washkewicz put Parker Hannifin in position to realize its full potential

Moen

How David Lingafelter keeps Moen flowing strong through focused strategic planning

EOY

Smart Business is the exclusive print media sponsor for the regional Ernst & Young Entrepreneur Of The Year® awards program.

Past Cleveland Cover Story SubjectsALSO

CBIZSteven Gerard, CEO

Nordson Corp.Ed Campbell, CEO

The Brewer-Garrett Co.Lou Joseph, CEO

Shiloh IndustriesTed Zampetis, CEO

Keithley InstrumentsJoseph Keithley, CEO

Pierre’s French Ice Cream Co.

Shelley Roth, President

The Chilcote Co.David Hein, CEO

Aladdin’s EateryFady Chamoun, Owner

Heinen’sTom and Jeff Heinen,

co-Presidents

Lincoln ElectricJohn Stropki, CEO

Forest City Enterprises

Sam Miller, co-chairman

InvacareA. Malachi Mixon, CEO

Jo-Ann StoresAlan Rosskamm, CEO

MoenRichard Posey, CEO

Hyland SoftwareA.J. Hyland, CEO

Molded Fiber GlassRichard Morrison, CEO

HAWK Corp.Ron Weinberg, CEO

Apple American GroupGreg Flynn, CEO

WastequipCharles Walton,

Chairman

Park-Ohio HoldingsEd Crawford, CEO

editorial content

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How four executives are upping their leadership strategies

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How Joe Carrabba keeps Cliffs Natural Resources moving through good times and bad

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How Paul Clark built the right environment to lead National City through its transition to PNC

www.sbnonline.comAdvertiser Services: (800) 777-9383