market at a glance - Smart Business Magazine · 2014-05-21 · Prof. Other 7% 4% 4% 85% 50-99...
Transcript of market at a glance - Smart Business Magazine · 2014-05-21 · Prof. Other 7% 4% 4% 85% 50-99...
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market at a glanceCLEVELAND
Decision-maker audience
Smart Business Cleveland saturates senior management of organizations with 50 to 500 or more employees. These businesses account for 85% of all buying power in the local market.
Market saturation:Reaching the RIGHT COMPANIES
Saturation increases as company size increases because we understand that there are multiple decision-makers in larger organizations.
Print Circulation: 11,000Print Readership: 40,700
Counties covered: Cuyahoga, Geauga, Lake, Lorain
Digital Circulation: 8,000
Total Impressions per Month: 48,700
Targeting senior decision-makers:Reaching the RIGHT PEOPLE
Corporate and financial managers make up 85% of our audience. This gives Smart Business Cleveland the highest penetration of qualified decision-makers in the market. The quality of our controlled-circulation audience is validated by BPA Worldwide, the leading auditing organization for business publications.
Source: December 2011 Smart Business BPA statement
CorporateMgmt.
OperatingMgmt.
Prof. Other
7%4%4%
85%
500+100-49950-99
155
1,374
1,829
999
3,289
1,986
644%
239%
109%
Number of employeesSmart Business circulation
U.S. Census Bureau data
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PolyOne
How Stephen Newlin prepared PolyOne for growth by transforming the culture
Parker Hannifin
How Donald E. Washkewicz put Parker Hannifin in position to realize its full potential
Moen
How David Lingafelter keeps Moen flowing strong through focused strategic planning
EOY
Smart Business is the exclusive print media sponsor for the regional Ernst & Young Entrepreneur Of The Year® awards program.
Past Cleveland Cover Story SubjectsALSO
CBIZSteven Gerard, CEO
Nordson Corp.Ed Campbell, CEO
The Brewer-Garrett Co.Lou Joseph, CEO
Shiloh IndustriesTed Zampetis, CEO
Keithley InstrumentsJoseph Keithley, CEO
Pierre’s French Ice Cream Co.
Shelley Roth, President
The Chilcote Co.David Hein, CEO
Aladdin’s EateryFady Chamoun, Owner
Heinen’sTom and Jeff Heinen,
co-Presidents
Lincoln ElectricJohn Stropki, CEO
Forest City Enterprises
Sam Miller, co-chairman
InvacareA. Malachi Mixon, CEO
Jo-Ann StoresAlan Rosskamm, CEO
MoenRichard Posey, CEO
Hyland SoftwareA.J. Hyland, CEO
Molded Fiber GlassRichard Morrison, CEO
HAWK Corp.Ron Weinberg, CEO
Apple American GroupGreg Flynn, CEO
WastequipCharles Walton,
Chairman
Park-Ohio HoldingsEd Crawford, CEO
editorial content
The Cleveland Clinic
How Toby Cosgrove engages employees to expand The Cleveland Clinic while keeping patients first
Women Who Excel
How four executives are upping their leadership strategies
Cliffs Natural Resources
How Joe Carrabba keeps Cliffs Natural Resources moving through good times and bad
PNC
How Paul Clark built the right environment to lead National City through its transition to PNC
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