Market opportunity analysis

Ira Solovyova, Dmitra Kyianytsia, Alexander Zezulinsky

Stanford 2012, Technology EntrepreneurshipIntelliart team presented

How big

is this opportunity?

Social network manager

which allows you to manage all social networks from one place,

helps you to be in touch with all your friends,

shows all updates in one place, save your time!

Brief description of idea

1st task - Estimating the market size

• How many people would need/want the product?

• How large is the market if they all buy the product?

• How many people need/can use the product?

• How many have the money to buy?

• Measure in money

• And target market….Questions for the research:

1 billion social networks users = $5 billions

More than 66% of adults are connected to one or more social media platforms!

1 billion social networks users

1M users in need to integrate according to hootsuite.com

2M users have Mindjet for Graph-like interface

700k users gained by PearlTrees.com with graph-like interface for bookmarks

Considering a product cost at 5$/month, market size up to 5M and 5% of paying users – it can be $15M/year

Hypothesis

but we have a great amount ofCompetitors!

Key question:

“What is the point of

difference?”

2nd task - Do a Survey to gain more information about your target customers.

3d step – face to face interviews! 

what we have learned from the customer feedback

Customers really have the problem of integration all the social data they manage

Currently they copy/paste to publish and use all great quantity of services to view information

what we have learned from the customer feedback

People are interested in our solution mostly for the following:• Classifying data: search, filter, group by, tag• Sources integration: sites, services, networks• Managing subjects and messaging about it: easy access to conversation in history by

date, reference to concrete subject, person I had discussed it with• Graph view: connected visualization for integrated data

People would like to pay about $5 a month for a privacy in such system

And it would be nice to have integrated as much services as possible

What we have learned from the customer feedback

face-to-face interviews has led us to change our Business Model

• Classified news (search, filter, tag)• Sources integration (magazines, blogs, social network wall)• Discussions on news with people “on the same page”• Graph view (connected visualization)

• And it would be nice to have comments, bookmarks, ideas integrated soon!

Custom News Reader – our new product!

Customize your life!

FINAL