MARKET ANALYSIS ACTIVITY

(DOMINO’S PIZZA)

COREY KRAMER

3/1/10

Give a clear definition of the marketing function-what does it aim to do?

Marketing function is that identifies products and their source and differentiates them from all other products.

Marketing function aims to single out products and their sources.

In light of the definition above, how does market analysis help to meet the aims of the marketing function?

Market analysis helps meet the aims of the marketing function by finding out what their estimated monthly investment is, what market tools they use, and estimate their response sales.

What would you classify the company’s marketing position to be? Justify your answer.

Domino’s market position is that they are the world’s #2 pizza delivery chain. They have more than 8,800 delivery locations in more than 60 countries.

What are the key marketing objectives of the company?

Domino’s prides itself on quality customer service in a timely manner. To improve on its service, Domino’s wanted to allow customers to place their orders and receive updates on delivery times via their mobile devices.

In your view, does the marketing strategy adopted by the company appear to help them to meet these objectives?

I think it does appear to meet the objectives because the world is getting more cell phone oriented and Domino’s is trying to making their delivery process more through the mobile phones.

What are the main market segments the company appears to be aiming at?

The main market segments that the company appears to be aiming at is people that have enough money to spend to eat out and buy Domino’s pizza.

What type of market structure does the company operate within – How do you think it might affect their marketing strategy?

Domino’s market structure is to be the best pizza because they just remade their whole pizza taste just to please the customer. It keeps their market strategy the same because their strategy is to pursue the customers as the best tasting pizza.

Try to find out what market share the company has in its market. What are the marketing implications of this information for the company?

Domino’s market share is 10% of all pizza sales. The marketing implications is to keep gaining market share to become the market leader and sell the most pizzas.