Market Access Providers Limited_January 2009
description
Transcript of Market Access Providers Limited_January 2009
MARKET ACCESSa complete marketing solution super mall
we provide one stopcomplete marketing solutions
tailored to our clients’ need
innovated by our specialized SBUs
We have a rich history of continued growth riding consistent performance & ethical business practices
Event Designing & Management - Product Launch - Annual Convention - Concert - Reality Shows
- Closeup 1 - Nokia’s MFN Media Launch- F&L Super Hero Super Heroine - BAT Marketing Convention - DITF (Unilever, Banglalink, etc) - Aarong 30 years Celebration -JPGL Destination X - Parachute Women Cricket Tournament- Prime Bank Road Show - Nokia Independence Cup Golf Tournament - PRICE Butcher Awareness - Rahimafrooz’s Quikfill Launch - Nokia Product Launches (6300, N95, Sirocco, Xpress Music)
KEY SERVICES
KEY PROJECTS
Brand Activation- Road Show- Consumer Experience- Consumer Engagement - One to One Communication
KEY CLIENTS
SERVICE MARKETING
- BL PCO Rural Channel Development - BATB TSA Monitoring- BL D2D Marketing & Sales - BL Disaster (Sidr) Recovery Support - FAL D2D & Product Sampling - BATB Retail Classification System- Nestle Superstore Consumer Contact- Maggi School & Shopping Mall Act.
KEY SERVICES
KEY PROJECTS
- Targeted Consumer Activation Campaigns - One to One Consumer Interaction - Nationwide Logistical Support - Household Channel Marketing & Sales - Data Management- Nationwide Brand Promotion - Database Marketing - Nationwide Field Force Network
KEY CLIENTS
DIRECT MARKETING
KEY SERVICES
KEY CLIENTS
- Brand Communication and Promotional Activities / Campaigns- Behavioral Change and Social Communication Campaigns / Outreach Activities- Alternative / Last Mile Distribution, Direct Sales and Marketing
THROUGH Alternative Electronic, Print and Outdoor Media On-ground Activities and Nationwide Field Work
DRIVES Awareness, Penetration, Consumption, Sales and Distribution
ENGAGING / MOBILIZING Related Target Groups in the Rural and Semi-urban Areas of the
Country
INTEGRATED RURAL
KEY PROJECTS Brand Communication and Promotional Activities / Campaigns
Banglalink’s “DESH Utshab & Mobile Film Unit” Unilever’s “Clear Campus Confidence Campaign” Reckitt Benckiser’s “Mortien Baul Utshab” Unilever’s “Fair & Lovely Chander HAAT” BD Edible Oil’s “Meizan Rural Activation”
Behavioral Change and Social Communication Campaigns / Outreach Activities
SMC’s “Shukh Pakhi” Campaign SMC’s “Jotone Roton” Campaign
Alternative / Last Mile Distribution, Direct Sales and Marketing Bangladesh Edible Oil’s “Project Runner” Banglalink’s “Rural Activation for PCO Package” Reckitt Benckiser’s “Mortien Mystery Shopper” Western Union Money Transfer’s “Field Force Monitoring”
INTEGRATED RURAL
Training & Development- Developing & Delivering Training Solutions- Pre & post assessment
Outsourced TM & Field Operations Mgt•TM Field Force•In-store Selling Staff Mgt•Distribution Op Support
- Retail Media solutions for Nokia Branded Retail - In-store Audit for Pepsi - Shopper’s Marketing Program in Specialized Channels (Super Value Shop & Magic Mirror)- Nokia Field Ops Mgt. - Unilever’s Distribution Field Force Ops Mgt.- Nokia Field Force Training (Bangladesh & Nepal)- Unilever’s Pallidut Capacity Building Training- Brac Bank’s Customer Service Training
KEY SERVICES
KEY PROJECTS
Trade Marketing & Retail Media Activities- Merchandising & Promotions- In-store Audit -Trade Loyalty Program
KEY CLIENTS
Shopper’s Marketing Program
MARKET EXPRESS
KEY SERVICES
Brand BuildingBrand PositioningStrategic PlanningNew Market Entry StrategyTelevision CommercialsRadio Commercials
Interactive MediaMedia Buying & PlanningPublic RelationsSocial Communication Event Designing
KEY PROJECTS
- Rahimafrooz’s Quikfill Brand Launch- Prime Bank Hasanah Launch- Super Hero Super Heroine Event Planning and Creative Strategy- BRAC Bank Credit Card 0% interest
Banglalink campaigns:Customer CareEnterprise SME launchNetwork of EmotionsMusic StationAmar TunesSong DedicationService Quality
Campaign
CARROT COMMUNICATION
KEY CLIENTS
KEY BRANDS
CARROT COMMUNICATION
- Banglalink Mobile Film Drama- IUCN Lawachara Documentary- ActionAid Retrospective Documentary- Official BAT “Battle of Minds” 2008 AV- Unilever Training AV- Television Serial Production for NTV and ATN
KEY SERVICES
KEY PROJECTS
- Fiction & Non-fiction Creative Writing- Audio Visual Production & Post Production Services- TV Media Content Producers- Logistic & Technical Support
KEY CLIENTS
SHOOGAR PRODUCTION
Process Outsourcing - Payroll Mgmt - Mass Recruitment - Benefit Mgmt - Performance Appraisal
(Proposed)
End to end HR Outsourcing- Integrated HR Support- Staffing Process
- UBL TM Assessment Center - A&E Headhunting for top & mid level mgrs- GP mass recruitment & mgt of customer managers: 450 persons in 1 day- ASA Job analysis consultancy - Reckitt Benckiser Management Payroll Process Management-BL Customer Care Reps Staffing Process for over 800 people nationwide
KEY SERVICES
KEY PROJECTS
Discrete Services- Headhunting & Recruitment- Job Analysis- Assessment Center- Salary Survey (proposed)
KEY CLIENTS
PEOPLESCAPE
•Nationwide full scale product placement & event management capability
•Full fledged national (product/brand) visibility planning & implementation capability
•Largest Field Force➡ 11 Area Offices➡ 180 Field Offices➡ 67 Permanent Field Managers (AMs &FCs)➡ Approx. 5,000+ people on contractual basis
•Equipped logistics team to support national presence
Widest & Deepest presence across the country
We have rounded skills set with subject matter
expertise and clients’ perspective
Unilever
British American TobaccoGlaxo Smithkline
Orascom Telecom HoldingsUNDP
World Bank European Commission
Leo BurnettGrey WorldwideEuro RSCGMcCann-EricksonOgilvy & MatherJ. Walter Thompson,ACNielsenTBWA
Area Of Expertise Total Years
Direct Marketing 64
Event Management 64
Trade Marketing 50
Distribution 45
Creative Communication 54
Advertising & Content Development
85
Total 362
THANK YOU