Market Access Providers Limited_January 2009

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MARKET ACCESS a complete marketing solution super mall

description

We provide one stop marketing solutions to our clients in Bangladesh, Nepal and the Middle East. We are a Bangladesh based company but expanding our reach beyond borders rapidly.Our services range from brand development and execution to activations and trade marketing.

Transcript of Market Access Providers Limited_January 2009

Page 1: Market Access Providers Limited_January 2009

MARKET ACCESSa complete marketing solution super mall

Page 2: Market Access Providers Limited_January 2009

we provide one stopcomplete marketing solutions

tailored to our clients’ need

innovated by our specialized SBUs

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We have a rich history of continued growth riding consistent performance & ethical business practices

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Event Designing & Management - Product Launch - Annual Convention - Concert - Reality Shows

- Closeup 1 - Nokia’s MFN Media Launch- F&L Super Hero Super Heroine - BAT Marketing Convention - DITF (Unilever, Banglalink, etc) - Aarong 30 years Celebration -JPGL Destination X - Parachute Women Cricket Tournament- Prime Bank Road Show - Nokia Independence Cup Golf Tournament - PRICE Butcher Awareness - Rahimafrooz’s Quikfill Launch - Nokia Product Launches (6300, N95, Sirocco, Xpress Music)

KEY SERVICES

KEY PROJECTS

Brand Activation- Road Show- Consumer Experience- Consumer Engagement - One to One Communication

KEY CLIENTS

SERVICE MARKETING

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- BL PCO Rural Channel Development - BATB TSA Monitoring- BL D2D Marketing & Sales - BL Disaster (Sidr) Recovery Support - FAL D2D & Product Sampling - BATB Retail Classification System- Nestle Superstore Consumer Contact- Maggi School & Shopping Mall Act.

KEY SERVICES

KEY PROJECTS

- Targeted Consumer Activation Campaigns - One to One Consumer Interaction - Nationwide Logistical Support - Household Channel Marketing & Sales - Data Management- Nationwide Brand Promotion - Database Marketing - Nationwide Field Force Network

KEY CLIENTS

DIRECT MARKETING

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KEY SERVICES

KEY CLIENTS

- Brand Communication and Promotional Activities / Campaigns- Behavioral Change and Social Communication Campaigns / Outreach Activities- Alternative / Last Mile Distribution, Direct Sales and Marketing

THROUGH Alternative Electronic, Print and Outdoor Media On-ground Activities and Nationwide Field Work

DRIVES Awareness, Penetration, Consumption, Sales and Distribution

ENGAGING / MOBILIZING Related Target Groups in the Rural and Semi-urban Areas of the

Country

INTEGRATED RURAL

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KEY PROJECTS Brand Communication and Promotional Activities / Campaigns

Banglalink’s “DESH Utshab & Mobile Film Unit” Unilever’s “Clear Campus Confidence Campaign” Reckitt Benckiser’s “Mortien Baul Utshab” Unilever’s “Fair & Lovely Chander HAAT” BD Edible Oil’s “Meizan Rural Activation”

Behavioral Change and Social Communication Campaigns / Outreach Activities

SMC’s “Shukh Pakhi” Campaign SMC’s “Jotone Roton” Campaign

Alternative / Last Mile Distribution, Direct Sales and Marketing Bangladesh Edible Oil’s “Project Runner” Banglalink’s “Rural Activation for PCO Package” Reckitt Benckiser’s “Mortien Mystery Shopper” Western Union Money Transfer’s “Field Force Monitoring”

INTEGRATED RURAL

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Training & Development- Developing & Delivering Training Solutions- Pre & post assessment

Outsourced TM & Field Operations Mgt•TM Field Force•In-store Selling Staff Mgt•Distribution Op Support

- Retail Media solutions for Nokia Branded Retail - In-store Audit for Pepsi - Shopper’s Marketing Program in Specialized Channels (Super Value Shop & Magic Mirror)- Nokia Field Ops Mgt. - Unilever’s Distribution Field Force Ops Mgt.- Nokia Field Force Training (Bangladesh & Nepal)- Unilever’s Pallidut Capacity Building Training- Brac Bank’s Customer Service Training

KEY SERVICES

KEY PROJECTS

Trade Marketing & Retail Media Activities- Merchandising & Promotions- In-store Audit -Trade Loyalty Program

KEY CLIENTS

Shopper’s Marketing Program

MARKET EXPRESS

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KEY SERVICES

Brand BuildingBrand PositioningStrategic PlanningNew Market Entry StrategyTelevision CommercialsRadio Commercials

Interactive MediaMedia Buying & PlanningPublic RelationsSocial Communication Event Designing

KEY PROJECTS

- Rahimafrooz’s Quikfill Brand Launch- Prime Bank Hasanah Launch- Super Hero Super Heroine Event Planning and Creative Strategy- BRAC Bank Credit Card 0% interest

Banglalink campaigns:Customer CareEnterprise SME launchNetwork of EmotionsMusic StationAmar TunesSong DedicationService Quality

Campaign

CARROT COMMUNICATION

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KEY CLIENTS

KEY BRANDS

CARROT COMMUNICATION

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- Banglalink Mobile Film Drama- IUCN Lawachara Documentary- ActionAid Retrospective Documentary- Official BAT “Battle of Minds” 2008 AV- Unilever Training AV- Television Serial Production for NTV and ATN

KEY SERVICES

KEY PROJECTS

- Fiction & Non-fiction Creative Writing- Audio Visual Production & Post Production Services- TV Media Content Producers- Logistic & Technical Support 

KEY CLIENTS

SHOOGAR PRODUCTION

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Process Outsourcing - Payroll Mgmt - Mass Recruitment - Benefit Mgmt - Performance Appraisal

(Proposed)

End to end HR Outsourcing- Integrated HR Support- Staffing Process

- UBL TM Assessment Center - A&E Headhunting for top & mid level mgrs- GP mass recruitment & mgt of customer managers: 450 persons in 1 day- ASA Job analysis consultancy - Reckitt Benckiser Management Payroll Process Management-BL Customer Care Reps Staffing Process for over 800 people nationwide

KEY SERVICES

KEY PROJECTS

Discrete Services- Headhunting & Recruitment- Job Analysis- Assessment Center- Salary Survey (proposed)

KEY CLIENTS

PEOPLESCAPE

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•Nationwide full scale product placement & event management capability

•Full fledged national (product/brand) visibility planning & implementation capability

•Largest Field Force➡ 11 Area Offices➡ 180 Field Offices➡ 67 Permanent Field Managers (AMs &FCs)➡ Approx. 5,000+ people on contractual basis

•Equipped logistics team to support national presence

Widest & Deepest presence across the country

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We have rounded skills set with subject matter

expertise and clients’ perspective

Unilever

British American TobaccoGlaxo Smithkline

Orascom Telecom HoldingsUNDP

World Bank European Commission

Leo BurnettGrey WorldwideEuro RSCGMcCann-EricksonOgilvy & MatherJ. Walter Thompson,ACNielsenTBWA

Area Of Expertise Total Years

Direct Marketing 64

Event Management 64

Trade Marketing 50

Distribution 45

Creative Communication 54

Advertising & Content Development

85

Total 362

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THANK YOU