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    Lodging Conference 2008Lodging Conference 2008

    What Lies Ahead?

    The Panic When Will it End?

    September 24, 2008Arizona Biltmore Resort & Spa

    [email protected]

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    Jan Freitag -Jan Freitag -

    Bruce Ford Bruce Ford

    David Loeb David Loeb

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    PKF Hospitality ResearchPKF Hospitality ResearchPKF Hospitality ResearchPKF Hospitality Researchresen a on u neresen a on u neresen a on u neresen a on u ne

    Part 1:Part 1:I. Th E n mPart 1:Part 1:I. Th E n m

    - A Panic on Wall Street

    - A Panic on Wall Street

    II. Current Horizon:II. Current Horizon:

    Have We Seen this Before?III. Some Thoughts to Take-away

    Have We Seen this Before?III. Some Thoughts to Take-away

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    GoodGoodOkayOkay

    BaBa

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    How are ou feelin ?How are ou feelin ?GoodGood

    BadBadI Dont KnowI Dont Know

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    Panic is a sudden fear which Panic is a sudden fear which

    thinkingthinking and often affects and often affects . .

    Panics typically occur in Panics typically occur in isaster situations.isaster situations.

    Wikipedia

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    The Bursting HousingThe Bursting Housing

    200

    180

    160-20.2%

    140

    100

    Fiserv Case Shiller National House Price Index, 2000Q1=100

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    Ignites a Mortgage CrisisIgnites a Mortgage Crisis3,000

    First mortgage loan defaults, thousands, SAARFirst mortgage loan defaults, thousands, SAAR

    2,500

    2,000

    1,500

    500

    ,

    00 01 02 03 04 05 06 07 08

    Sources: Equifax, Moody's Economy.com

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    e ...e ...

    0

    ouse pr ce ome sa es ous ng s ar s

    -20

    -

    -40

    -30

    Current dow nturn to date

    -50Early 1990s

    Early 1980s

    u rren ow n u rn orecas

    -60

    Sources: Fiserv Lending Solutions, Census, Moody's Economy.com

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    ...With Big Differences Across the...With Big Differences Across the

    Projected peak-to-trough house price decline

    < -30%

    Sources: Fiserv Lending Solutions,Moody's Economy.com, OFHEO

    -10 to -20%

    0 to -10% No decline

    -20 to -30%

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    Loan Delinquencies EscalateLoan Delinquencies EscalateLoan Delinquencies EscalateLoan Delinquencies EscalateThe Peak is Around the CornerThe Peak is Around the CornerThe Peak is Around the CornerThe Peak is Around the Corner

    2.006.00

    1.40

    1.60

    1.80

    5.001.78% Q109

    0.80

    1.00

    1.20

    3.00

    .

    5.06% Q209

    0.72% Q408

    0.20

    0.40

    0.60

    1.00

    2.00

    0.000.00

    Source: PKF Hospitality Research, Moodys Economy.com

    30 Day Cre it Car De iquency %, ABA Le t 30 Day Home Equity De iquency %, ABA Rig t

    60 Day Prime Loan Deliquency %, MBA (Right)

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    GoodGoodOkayOkay

    BaBa

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    This Downturn is Relatively MildThis Downturn is Relatively MildAverage monthly job losses, peak to trough, thousands

    Source: Moodys Economy.com

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    Change in Total EmploymentChange in Total Employment U.S. U.S.Q109 Low PointQ109 Low Point

    1988 - 2012F 1988 - 2012F Source: Moodys Economy.com

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    20072007--2009 Economic Outlook2009 Economic Outlook20072007--2009 Economic Outlook2009 Economic OutlookExpectations Decline Dramatically Expectations Decline Dramatically

    Forecast Point Employment Income GDP CPIPercent Change 2007 - 2008

    . . . .January 2008 0.4% 1.4% 1.5% 2.7%

    September 2008* 0.0% 0.3% 1.9% 4.4%

    Forecast Point Employment Income GDP CPIPercent Change 2008 - 2009

    October 2007 1.1% 3.3% 3.2% 1.9%January 2008 0.9% 3.2% 3.4% 2.0%

    Source: Moodys Economy.com

    eptem er 2008 . . . .

    * Pre-Lehman, AIG, Merrill, $700 billion Federal plan, Stock market bottom-out, post Fanny, Freddy

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    Available Airline Seats vs. Lodging DemandAvailable Airline Seats vs. Lodging Demanduar er y ange rom r or earuar er y ange rom r or ear

    10.0% Change in Capacity = 3.9% Change in Demand10.0% Change in Capacity = 3.9% Change in Demand10.0% Change in Capacity = 3.9% Change in Demand10.0% Change in Capacity = 3.9% Change in Demand

    10.0%

    15.0%

    0.0%

    5.0%

    1 1 2 2 3 3 4 4 5 5 6 6 7 7 8 8 9 9 0 0 1 1 2 2 3 3 4 4 5 5 6 6 7 7

    10.0%

    5.0% 1 9

    1 , 9 1

    9 1 9

    1 , 9 1

    9 1 9

    1 9

    1 9

    1 9

    1 9

    1 9

    1 9

    1 9

    1 9

    1 9

    1 9

    1 9

    2 0

    2 0

    2 0

    2 0

    2 0

    2 0

    2 0

    2 0

    2 0

    2 0

    2 0

    2 0

    2 0

    2 0

    2 0

    2 0

    15.0%

    Change in Available Airline Seats Change in Lodging Demand

    Sources: Department of Transportation, Smith Travel Research, PKF Hospitality Research

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    Seat Capacity and Chain ScaleSeat Capacity and Chain Scaleeman angeeman ange

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    Historical RelationshipsHistorical Relationships Chain ScalesChain Scaleso g ng eman : r ne apac tyo g ng eman : r ne apac ty

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    The Negative Economic Fallout IsThe Negative Economic Fallout IsSignificantSignificant

    Real GDP Growth, Annualized % ChangeReal GDP Growth, Annualized % Change

    4Pre-panicPost-panic

    3

    1

    1

    0

    08 09 10

    Source: Moodys Economy.comSource: Moodys Economy.com

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    PKF Hospitality ResearchPKF Hospitality ResearchPKF Hospitality ResearchPKF Hospitality Researchresen a on u neresen a on u neresen a on u neresen a on u ne

    Part 1:Part 1:I. Th E n mPart 1:Part 1:I. Th E n m

    - A Panic on Wall Street

    - A Panic on Wall Street

    II. Current Horizon:II. Current Horizon:

    Have We Seen this Before?III. Some Thoughts to Take-away

    Have We Seen this Before?III. Some Thoughts to Take-away

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    Forecasts Come fromorecasts Come from

    H t l H it l H i smmHotel Horizonsotel Horizons smm

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    Continuing Signs of aContinuing Signs of a

    Number of Markets with Declining YearNumber of Markets with Declining Year- -OverOver--Year DemandYear Demand

    40

    4550

    25

    30

    35

    5

    10

    15

    Number of Markets

    Source: PKF-HR , STR

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    HighHigh Supply Growth Preceded Last TwoSupply Growth Preceded Last TwoHighHigh Supply Growth Preceded Last TwoSupply Growth Preceded Last Two

    6.0%

    DownturnsDownturns Will this Happen Again?Will this Happen Again?DownturnsDownturns Will this Happen Again?Will this Happen Again?

    4.0%

    5.0%

    LRA Demand : 1.9%

    1.0%

    2.0%

    3.0%

    2.0%

    1.0%

    0.0%

    1989 1990 1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007

    4.0%

    3.0%

    Supply Demand^

    Source: PKF Hospitality Research, STR, BLS, Moodys Economy.com

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    Historical ChangeHistorical Change

    --. .. .12 Month Moving Average12 Month Moving Average

    4.0%

    .

    June 2008

    2.0%April 2007:

    2.0%

    .1 3 5 7 9 11 13 15 17 19 21 23 25 27 29 31 33 35 37 39 41 43 45 47 49 51 53 55 57 59

    November 1991:

    6.0%

    4.0%

    April 2002:

    1989 1994 1999 2004 2004 2009

    Sources: PKF-HR, Smith Travel Research

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    Historical Change in U.S. LodgingHistorical Change in U.S. Lodging

    -- 12 Month Moving Average12 Month Moving Average

    4.0%

    6.0%

    June 2008

    April 2007 - 2.0%

    November 1991 - 2.0%

    .1 3 5 7 9 11 13 15 17 19 21 23 25 27 29 31 33 35 37 39 41 43 45 47 49 51 53 55 57 59

    November 2008:

    April 2002 -

    4.0%

    Sources: PKF-HR, Smith Travel Research

    .

    1989 1994 1999 2004 2004 2009 Forecast

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    The Mild DoubleThe Mild Double--Dip Extends RecoveryDip Extends Recovery

    4.0%

    6.0%

    April 2007:

    June 2008

    2.0%

    2.0%

    .

    1 9 8 9

    1 9 8 9

    1 9 8 9

    1 9 9 0

    1 9 9 0

    1 9 9 1

    1 9 9 1

    1 9 9 1

    1 9 9 2

    1 9 9 2

    1 9 9 3

    1 9 9 3

    1 9 9 4

    1 9 9 4

    1 9 9 4

    1 9 9 5

    1 9 9 5

    1 9 9 6

    1 9 9 6

    1 9 9 6

    1 9 9 7

    1 9 9 7

    1 9 9 8

    1 9 9 8

    1 9 9 9

    1 9 9 9

    1 9 9 9

    2 0 0 0

    2 0 0 0

    2 0 0 1

    2 0 0 1

    2 0 0 1

    2 0 0 2

    2 0 0 2

    2 0 0 3

    2 0 0 3

    2 0 0 4

    2 0 0 4

    2 0 0 4

    2 0 0 5

    2 0 0 5

    2 0 0 6

    2 0 0 6

    2 0 0 6

    2 0 0 7

    2 0 0 7

    2 0 0 8

    2 0 0 8 F

    2 0 0 9 F

    2 0 0 9 F

    2 0 0 9 F

    November 1991:

    4.0%April 2002:

    ovem er : < . >

    .

    Supply Demand

    Sources: PKF-HR, Smith Travel Research

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    ADR Growth SlowsADR Growth SlowsSu ly USu ly U Demand Down:RevPAR Declines in 09Demand Down:RevPAR Declines in 09

    ADR Growth SlowsADR Growth SlowsSu ly USu ly U Demand Down:RevPAR Declines in 09Demand Down:RevPAR Declines in 09

    2009 = the Low Point Going Forward2009 = the Low Point Going Forward2009 = the Low Point Going Forward2009 = the Low Point Going Forward

    LongTermAverage 2004 2005 2006 2007 2008F 2009F 2010F

    = Below/Above Long Run Average

    Supply 1.9% 0.4% -0.1% 0.2% 1.3% 2.6% 3.5% 1.4%

    - -. . . . . . . .

    Occupancy 62.8% 61.3% 63.1% 63.3% 63.1% 61.3% 58.7% 60.0%

    ADR 3.5% 4.2% 5.5% 7.5% 6.0% 3.6% 1.3% 2.3%

    RevPAR 3.5% 7.9% 8.5% 7.8% 5.7% 0.8% -3.0% 3.0%

    Source: PKF Hospitality Research Third Quarter 2008 Hotel HorizonsSM

    Report, Smith Travel Research

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    Local Market RevPAR HorizonLocal Market RevPAR Horizonorecast angeorecast ange - -

    .

    The PKFHR Hotel Horizon MSA Universe 2009 RevPAR ForecastRevPAR < 0% 0% < RevPAR < 3.5% 3.5% < RevPAR < 7% 7.5% < RevPAR

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    Operating Profits*Operating Profits*

    A Decade of NoA Decade of No RealReal GrowthGrowth(2007 Constant Dollars)(2007 Constant Dollars)

    $18,962$17,765

    ,

    $14,744

    $13,096$12,150

    $15,109

    $13,621

    $14,996, $15,658

    $14,755

    $13,000 t e d

    t e d

    t e d

    $11,173

    $9,000E

    s t i m

    E s t i m

    E s t i m

    Dollars per Available Room

    Note: * Before capital reserve, debt service, rent, income taxes, depreciation, amortization.

    Source: PKF Hospitality Research

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    Change In Select Unit LevelChange In Select Unit Level

    20062006 -- 20072007

    7.8%5.5%5.0%

    .

    Labor Costs

    Total Revenue

    Food and Beverage Revenue

    ooms evenue

    6.9%

    7.4%3.6%

    Maintenance

    A&G

    Total Operated Department Expenses

    7.9%4.6%

    7.9%4.6%

    Insurance

    Property Taxes

    Management Fees

    Utility Costs

    7.2%

    0% 3% 6% 9%

    NOI*

    Note: * Before deductions for capital reserve, rent, interest, income taxes, depreciation, andamortization.

    Source: PKF Hospitality Research

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    Inflation Rarely a Problem forInflation Rarely a Problem for

    Annual Change Annual Change From 1960 to 2007

    Revenue Change Greater Than CPI 30 of 48 Years

    15%

    Expense Change Greater Than CPI 30 of 48 Years

    0%

    5%

    10%

    10%

    5%

    1960 1970 1980 1990 2000 201

    Revenues Expenses C.P.I.

    PKF Hospitality Research, BLS

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    Utility ExpensesUtility ExpensesAnnual Change Compared to Energy CPIAnnual Change Compared to Energy CPI

    30%

    10%

    -10%

    0%

    -20%1958 1963 1968 1973 1978 1983 1988 1993 1998 2003 2008

    -

    Source: PKF Hospitality Research, U.S. Bureau of Labor Statistics, Moodys Economy.com

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    PKF Hospitality ResearchPKF Hospitality ResearchPKF Hospitality ResearchPKF Hospitality Researchresen a on u neresen a on u neresen a on u neresen a on u ne

    Part 1:Part 1:I. Th E n mPart 1:Part 1:I. Th E n m

    - A Panic on Wall Street

    - A Panic on Wall Street

    II. Current Horizon:II. Current Horizon:

    Have We Seen this Before?III. Some Thoughts to Take-away

    Have We Seen this Before?III. Some Thoughts to Take-away

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    U.S. Economy Might be in a Recession, Hotels JustBelow Average

    ou e eman p s yc e s n que:(1) High ADRs (2) Weak Economy

    Supply/Demand Imbalance Will Drag Rate Growth -Recovery in 2010

    Profits Should Decline Slightly in 2009

    Watch those Expenses!

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    Home Sales Foreclosures House Prices

    F in an cia F ai u resAbate

    -Economic Expansion

    Begins

    Stock M arket

    Bottoms

    BottomHousin g StartsBottom

    Peak

    Resume Rising

    09q4 10q1 10q2 10q3 10q4

    Employment

    09q2 09q308q1 08q2 08q3 08q4 09q1

    Peako oms

    House Prices

    Jobless RatePeaks

    Fed TightensExtraordinary Writedow nsEn d

    $ Rises

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    Something to Take AwaySomething to Take AwayThe Wild CardsThe Wild Cards

    Capital Market Turmoil Slows New Construction -- We Assume a Pause in Starts Until 2010

    Airline Capacity Cuts are Real and Continue in

    2009- We Assume Demand Loss in 2009

    No Meaningful Relief in Oil Prices

    - If There is, Demand Will Jump

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    Thank YouThank YouFor copies of this presentation :Claude.Var [email protected]

    Econometric forecasts for50 U.S. markets, plus six

    na ona c a n-sca es.www.pkfc.com/horizons