MWMARK WNEK

"One of the more interesting and complex ofcharacters in an industry that is becoming

ever more bland. Dynamic, whippetsmart...not to rock the boat."

-THE GUARDIAN INTERNATIONAL

ONE OF THEWORLD’SLEADING

CREATIVEADVERTISING

FIGURES

01

Mark Wnek has over 30 years of experience increative and strategic management. He hasheld high-ranking positions in some of theworld’s most successful agencies, and has

contributed to the turnaround of a number oforganizations.

Wnek has acted as the Chairman and Chief Creative Officerfor Lowe North America, Creative Partner at Euro RSCG Wnek

Gosper, Board Director at Ogilvy & Mather London, andDirector of Content for the UN Global Education Program. He

was also a columnist for The Independent, a major Britishnational newspaper, and is an active social/digital-era

cheerleader.

Though he started out in news media,Wnek quickly discovered his calling in

advertising. He showed a natural abilityfor the field, rapidly rising from a traineecopywriter with Ogilvy & Mather to the

organization’s youngest ever boarddirector (alongside Andrew Robertsonand Miles Young, the current Global

CEOs of BBDO and Ogilvy, respectively).

WNEK HELPSONCE-GREAT

AGENCIES“BOUNCE BACK."

In his numerous leadership roles, Wnek has consistently demonstrated aunique ability to shake up the status quo. He helped take Euro RSCG

London from being the only ad agency with a zero star rating in the historyof Campaign magazine to becoming the publication's runner up for Agencyof the Year. During Wnek's tenure, Euro RSCG London was named the 12th

coolest company to work for by British newspaper The Guardian, newspaperand winner of the UK’s New Business League.

04

THECOMEBACK

OF THE YEAR When Wnek joined Lowe North America as creative director in 2005, the

once-leading organization was known as something of an industry joke. Withtireless effort and innovation, Wnek helped make the agency leaner through

a major restructuring of management, the addition of channel-planningtools and incorporating award-winning digital talent. The result: In 2010,

Lowe was named ‘Comeback Agency of the Year’ by Advertising Age.

05

In addition to turnarounds, Mark Wnek’s copywriting work hasbeen widely recognized - in both the United States and the UK.

At the start of his career, he won the biggest pitch of thedecade in the United Kingdom for Guinness, a highly

competitive account that was sought after by every singleBritish agency. Also during his time, Wnek was awarded a

Cannes TV Grand Prix for his seminal blues-singer Heineken ad.

While spearheading creativecampaigns at Euro RSCG WnekGosper (now known as Havas

Worldwide), Wnek created the most-viewed TV spot on YouTube for

Microsoft MSN, with over 213,000,000views and counting.

MARK WNEK:‘CREATIVE

CRISISCONSULTANT’

08

Currently, Mark Wnek provides guidance tosome of the industry's most prominent entities.Working as a ‘creative crisis consultant’, Wnekskillfully advises ad agencies and brands onvarious urgent, high-level creative/strategic

issues.

Wnek is the author of How IdeasHappen set to be released in

2017.

MWLEARN MORE ABOUT MARK WNEK AT

WNEK.CO