Mark Eglinton

Chief Executive Officer NDA Group

Emerging International

Business Leader New Zealand International

Business Awards 2009

Farming is not just Sexy...

It’s critical to NZ’s future

Question 1. Is 5% year on year growth enough?

Question 1. Is 5% year on year growth enough?

• Sometimes

– if it is sustainable growth

– if the margin structure is right

– if it is in an industry with sufficiently large scale

Question 2. What happens to the NZ Agricultural Sector if it grows at 5% for 10 years?

13 B

4.5 B

4.3 B

1.1 B

0.9 B

= 24 B

2011

Dairy

Meat

Forestry

Wine

Kiwifruit

Source : MAF June 2011 Situation & Outlook for NZ Agriculture & Forestry

13 B

4.5 B

4.3 B

1.1 B

0.9 B

= 24 B

2011

Dairy

Meat

Forestry

Wine

Kiwifruit

2020

20.2 B

7.2 B

6.7 B

1.7 B

1.5 B

= 37 B

Source : MAF June 2011 Situation & Outlook for NZ Agriculture & Forestry

Question 2. What happens to the NZ Agricultural Sector if it grows at 5% for 10 years?

2011 Absolute Growth 2020

7.2 B

2.6 B

2.4 B

0.6 B

0.5 B

= 13 B

Dairy

Meat

Forestry

Wine

Kiwifruit

13 B

4.5 B

4.3 B

1.1 B

0.9 B

= 24 B

Source : MAF June 2011 Situation & Outlook for NZ Agriculture & Forestry

20.2 B

7.2 B

6.7 B

1.7 B

1.5 B

= 37 B + 55%

Question 2. What happens to the NZ Agricultural Sector if it grows at 5% for 10 years?

Question 3. How much technology is required to grow the Agricultural Sector by $13B?

• HEAPS, &

Question 3. How much technology is required to grow the Agricultural Sector by $13B?

• HEAPS, &

• Technology is Sexy, so

Question 3. How much technology is required to grow the Agricultural Sector by $13B?

• HEAPS, &

• Technology is Sexy, so

• The Agricultural Sector is HEAPS SEXY

Question 3. How much technology is required to grow the Agricultural Sector by $13B?

So the Agricultural Sector is...

• Critical to NZ’s future

– It already has scale

– It already has an international footprint

– It is internationally competitive

– Modest sustainable growth creates massive value

• Sexy

– Heaps of technology is required to support it’s growth and take NZ industry to the next level

– The commercialisation of agricultural related technology is a massive opportunity for SME NZ.