Talent Acquisition Using Social MediaMaritess HochderfferJessica Driessler, MBAJoey Carassco

Talent Acquisition Using Social Media

• Technologies that influence the talent landscape

• Why Go Social?• Global Recruiting Trends• New Rules for Recruitment• Q & A

What Technology?

How Technology is Used?

Oct '10 Oct '11 Oct '12 Oct '130%

5%

10%

15%

20%

25%

30%

35%% Job Views from Mobile Devices

How Technology is Used?

82%

Of the 82% are mobile only59%

Of mobile job viewersare passive candidates not actively looking for a job

45%Of emails LinkedIn sends out are opened on a mobile device

Why Go Social?

• On average, job seekers use 16 different  sources when searching for a job

• 85% use search• 69% use job boards• 83% use our Careers

Website• 75% use a traditional

network

Why Go Social?

Connection to UCSF FB, Twitter, Instagram and LinkedIn Pages

Why Go Social?

• When candidates are able to find you, they use socialchannels to learn about your employment brand

• 62 % check you out on social media to make sure what your selling is true

• Provides the ability for them to decide if they are a match for your culture / values / work experience, before they apply

Why Go Social?

Content Strategy

Who / When?

Usage & Sharing Policies

Where / Format?

Message, Substance

& SEO

Why Go Social?

There are

1 billionFacebook profiles

84%

are job seekers

Why Go Social?

60% of Social networks have

professional info

Recruiting Trends

1 Social professional networks are increasingly impacting quality of hire

2 Employer branding is both a competitive threat and a competitive advantage

3Data is used to make better hiring and branding decisions

4 Companies are investing in hiring internally to stop top talent from walking out the door

5 Companies are figuring out the mobile recruiting

terrain

Global Recruiting Trends

What does that mean for Talent Acquisition?

ORBe Obsolete

Embrace Change

New Rules for Recruitment

To Engage and Excite• Initiate the conversation• Recruiters are Brand Ambassadors• We tell stories that illustrate who we are• Its all about personalization• Use data to track success

New Rules for Recruitment

Current Platform Reach• Social Presence:

• Facebook: Our Company Page• Twitter: UCSF Careers• LinkedIn: UCSFMC Page UCSF Page

• LinkedIn Recruiter: Recruiter Platform

• Identified Recruit: Facebook

New Rules for Recruitment

What’s Coming Up• Preparing our careers site to go Mobile• Adjust recruitment tactics to capture the mobile

audience• Exploring mobile apply App• Considering the usage of ‘apply with a LinkedIn

profile’• Expand reach of our career brand messaging

across all social platforms• Increase social conversation opportunities about

our culture and employment experience using visual mediums

Thank You!

Q & A