The Journey to Graduation: How a Confused Freshman Became a

Determined Marketer

By: Marissa Cieciorka

Freshman YearExit A - The College of EducationExit B – Fox School of Business

Temple University

“So…What’s your major?”

Fall Semester: Secondary Education/Spanish

Spring Semester:Legal Studies

Sophomore Year

• Game Changing Moment

“Don’t pick a major, pick an industry and go from there.”- Professor Petrucci (Human Resources 1101)

…NOW WHAT?!

• What industry do I want to work in?• Music/Entertainment

• What can I do?• Dream job: Marketing/Social Media at Hopeless

Records in California• How do I make that happen?

• Get experience!• How do I get experience as an underclassman?

• Join the Temple University American Marketing Association

An AMAzing Experience

• Joined TU-AMA Spring 2013• Member of Art Committee, Fall 2013• Member of Case Competition Team, Fall 2013• Presenter in Case Finals in New Orleans, Spring 2014• Co-Project Manager and Case Semi-Finalists, Fall 2014

Examples of Work (TU-AMA)

Click on each image to view the full documents.

Junior Year…Time to build the resume!

• Digital Marketing Course: Worked with a local recording studio, Rotation Records, to improve their digital marketing efforts• Re-vamped Facebook, Twitter, and Instagram• Set up Google AdWords and Analytics

• Spring Semester – First Internship• Claudia Post Advisors

• E-mail Marketing• Facebook and Twitter Content Creation• Mostly B2B

Examples of Work (CPA)

Summer of 2014• Second Internship – Digital Marketing Intern at Fame House

• Social Media Marketing• Content Development• Music/Entertainment/Fashion Industry

• Created content for Facebook, Twitter, Pinterest, Instagram, Tumblr, and WeHeartIt for global brands

Examples of Work (Fame House)

Click on each image to view the full websites.

Senior Year: The Final Stretch

• Fall Semester: Marketing Intern at Seer Interactive• Extensive training and hands on work

in SEO, Paid Search, and Anlaytics• Created reports, performed research,

and contributed to the company blog

• Spring Semester: Marketing Strategist Intern at 215 Marketing• Manages the AdWords and Analytics

Accounts of 8+ regional and global clients

Examples of Work (Seer)

Click on each image to view the full blog post.

Next Stop:The Real World

Exit 344Central Philadelphia