Marine Propulsion POWER - Energy Power Systems · Market Segment: Marine Propulsion POWER PROFILE...
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Market Segment: Marine Propulsion POWER PROFILE International Marine, Victoria CAT ® IS KING FOR INTERNATIONAL MARINE’S FLAGSHIP BACKGROUND International Marine is unquestionably an icon of the Australian marine industry having built over 50,000 boats in its 53-year history. Established in Scoresby, Victoria, by Arch Spooner in 1958 and now run by his grandson, Richard Spooner, Arch pioneered the use of fibreglass in Australia. In the early days Arch tinkered with fibreglass to build boats, kit homes and caravans before focussing on the marine industry where he refined the technology and built a business with a reputation for engineering, innovation and quality that is still second to none. According to John Barbar, International Marine’s Sales and Marketing Manager, what really sets International Marine apart from its competitors is its range, with over 20 model variations from 16’ runabouts through to internationally renowned Caribbean 49 Flybridge Cruiser, and the quality and loyalty of its workforce. “We’ve got employees here that have been working for the Spooner family for 30, and in some cases 40 years – I’ve been here for 24 years and I’m still referred to as the new guy. “To give you some insight into the size of the International Marine operation, last year saw the company build boat number 50,000, which was a MK III version of the Caribbean 35. “Over the years our unique capabilities have attracted the attention of some of the world’s leading boat builders resulting in International Marine building a variety of Dorsett, Columbia Yachts and Bertram models under licence. “In the case of Bertram, building under licence had a tremendous impact on our approach to manufacturing and production techniques through the adaptation of Bertram’s world’s best practice techniques. “International Marine has delivered boats to owners all over the world. In fact in the early to mid 1990s over half of our production went to export markets, while today the company’s build-to-order approach to production sees about 85% of production staying in Australia. REQUIREMENTS “The company’s reputation as a leading Australian manufacturer of pleasure craft has been built on the foundations of only using the best materials and the belief that it’s better to over-engineer our products rather than under engineer them. “This philosophy means that in some cases, like engines for example, we only build with what we know will perform best. “At this stage we offer only two brands of diesel engines and specify the C12 Cat exclusively for our flagship Caribbean 49 Flybridge Cruiser. “As with all our production models, we determine the best engine to suit the boat and offer only that selection – which in our industry is pretty unique, and it’s a LOCATION Scoresby, Victoria CUSTOMER ISSUE International Marine’s reputation as a leading Australian manufacturer of pleasure craft has been built on the foundations of only using the best materials and the belief that it’s better to over-engineer their products rather than under-engineer them. This philosophy means that in some cases, like engines for example, they only build with what they know will perform best. SOLUTION Before selecting Cat ® , International Marine looked at a number of different engine brands and after comparing performance, weight, national service support and physical size the Cat C12 came out on top in every case. According to International Marine, the robust design of this Cat engine also gives the impression that they are built to handle the job, which is another reassuring factor for their customers. And despite what a lot of people might think, boat builders actually do talk to each other and the feedback on the C12 engine is that it ticks all the boxes. PRODUCTS Cat C12 diesel FURTHER INFORMATION Call: 1800 800 441 www.energypower.com.au
Transcript of Marine Propulsion POWER - Energy Power Systems · Market Segment: Marine Propulsion POWER PROFILE...
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BBAACCKKGGRROOUUNNDDInternational Marine isunquestionably an icon of theAustralian marine industry havingbuilt over 50,000 boats in its53-year history.
Established in Scoresby, Victoria,by Arch Spooner in 1958 and nowrun by his grandson, RichardSpooner, Arch pioneered the useof fibreglass in Australia.
In the early days Arch tinkeredwith fibreglass to build boats, kithomes and caravans beforefocussing on the marine industrywhere he refined the technologyand built a business with areputation for engineering,innovation and quality that isstill second to none.
According to John Barbar,International Marine’s Sales andMarketing Manager, what reallysets International Marine apartfrom its competitors is its range,with over 20 model variationsfrom 16’ runabouts through tointernationally renownedCaribbean 49 Flybridge Cruiser,and the quality and loyalty ofits workforce.
“We’ve got employees here thathave been working for theSpooner family for 30, and insome cases 40 years – I’ve beenhere for 24 years and I’m stillreferred to as the new guy.
“To give you some insight intothe size of the InternationalMarine operation, last year sawthe company build boat number50,000, which was a MK IIIversion of the Caribbean 35.
“Over the years our uniquecapabilities have attracted the
attention of some of the world’sleading boat builders resulting inInternational Marine building avariety of Dorsett, ColumbiaYachts and Bertram modelsunder licence.
“In the case of Bertram, buildingunder licence had a tremendousimpact on our approach tomanufacturing and productiontechniques through the adaptationof Bertram’s world’s best practicetechniques.
“International Marine hasdelivered boats to owners all overthe world. In fact in the early tomid 1990s over half of ourproduction went to exportmarkets, while today thecompany’s build-to-order approachto production sees about 85% ofproduction staying in Australia.
RREEQQUUIIRREEMMEENNTTSS“The company’s reputation as aleading Australian manufacturer ofpleasure craft has been built onthe foundations of only using thebest materials and the belief thatit’s better to over-engineer ourproducts rather than underengineer them.
“This philosophy means that insome cases, like engines forexample, we only build with whatwe know will perform best.
“At this stage we offer only twobrands of diesel engines andspecify the C12 Cat exclusivelyfor our flagship Caribbean 49Flybridge Cruiser.
“As with all our productionmodels, we determine the bestengine to suit the boat and offeronly that selection – which in ourindustry is pretty unique, and it’s a
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Scoresby, Victoria
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International Marine’s reputation as a leadingAustralian manufacturer of pleasure craft hasbeen built on the foundations of only usingthe best materials and the belief that it’sbetter to over-engineer their products ratherthan under-engineer them.
This philosophy means that in some cases,like engines for example, they only build withwhat they know will perform best.
SSOOLLUUTTIIOONN
Before selecting Cat®, International Marinelooked at a number of different engine brandsand after comparing performance, weight,national service support and physical size theCat C12 came out on top in every case.
According to International Marine, the robustdesign of this Cat engine also gives theimpression that they are built to handle thejob, which is another reassuring factor fortheir customers. And despite what a lot ofpeople might think, boat builders actually dotalk to each other and the feedback on theC12 engine is that it ticks all the boxes.
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Cat C12 diesel
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Call: 1800 800 441
www.energypower.com.au
stance our customers react wellto, as we’ve done all thehomework to come up with theengine package that deliversoptimal performance, economyand support.
“In the case of Cat, we’ve usedthem since day one in our biggestboat, which started as a 47’Flybridge Cruiser before evolvinginto the current 49’ model.
SSOOLLUUTTIIOONN“Before selecting Cat we lookedat a number of different enginebrands and after comparingperformance, weight, nationalservice support and physical sizethe Cat C12 came out on top inevery case.
“The robust design of this Catengine also gives the impressionthat they are built to handle thejob, which is another reassuringfactor for our customers.
“And despite what a lot of peoplemight think, boat builders actuallydo talk to each other and thefeedback on the C12 engine isthat it ticks all the boxes, and with54 engines installed to date that’scertainly been our experience.
“We’ve found that the strengthof the Caterpillar name coupledwith the excellent support wereceive from Energy PowerSystems Australia (EPSA) on themanufacturing side, and thesubsequent service support ourcustomers receive from the Catdealer network is simplyoutstanding.
“Sticking to our guns when itcomes to engines for our boatsmeans that we are a more efficientmanufacturer by being able tostandardise the engine bed set-up,shafts, props and running gearwhich streamlines production andreduces our costs and ultimatelythe end price of our product.
“While from our customers’ pointof view the Cat C12 enginesdeliver industry leading torque andthe latest engine managementtechnology that delivers fuelefficiency and low exhaustemissions.
RREESSUULLTT“The Caribbean 49’ fully loaded isa 22 tonne boat and the C12’storque gets it out of the water fastto deliver a top speed of just over30 knots – and they do it easily.
“For a boat this size they areremarkably fuel efficient producinga 20-22 knot cruise speed at1800-1900 rpm while only burningaround 75 litres a side per hour.
“But at the end of the day anyproduct is only as good as thepeople that support it and in thecase of Caterpillar our associationwith EPSA goes a long way back.As a supplier they have been verygood to us and a great representative of the Cat brand. WithCaterpillar we’ve found throughusing their 3208, 3116 and 3126engines in our 35’ and 40’ modelsin the past and the C12 in the 49’currently, we never have to worryabout selling Cat engines to ourcustomers as they sellthemselves.
“From our experience, if you gowith what works best you can’t gowrong – we haven’t,” John said.
According to Sales RepresentativeDavid Heard, EPSA prides itself onits partnership approach with itscustomers and the strength andlongevity of its relationship with aleading manufacturer likeInternational Marine is testamentthat its approach not only works,but is appreciated.
“As Australia’s specialised Catengine dealer, EPSA suppliesAustralia and Paua New Guineawith the world’s finest powersystems.
“In the case of the Cat C12 usedin the Caribbean 49, InternationalMarine is able to provide itscustomers with an EPA Tier 11compliant state of the art dieselengine.
“The in-line 6 cylinder C12ACERTTM engine features 12 litres(732 cu in) of displacement anddelivers outstanding performancewith 715 mhp available from 1700rpm to 2300 rpm.
“Power to weight ratios are whattraditionally sets one engine apartfrom another and this is wherethe C12 ACERT engine reallyexcels, while its unique enginemanagement system delivers theadded bonus of no visible whiteor black smoke during start upand under load.
“International Marine’s Caribbean49’ is in a class of its own, just likethe Cat C12 ACERT engine,” David
said.
POWERPROFILE
CAT® IS KING FORINTERNATIONAL
MARINE’S FLAGSHIP
ABOUT ENERGY POWER SYSTEMSAUSTRALIA
Energy Power Systems Australia isAustralia’s specialised Cat engine dealer,supplying Australia and Papua New Guineawith the world’s finest power systems.
We provide Cat engines and systems forvirtually any application, from industrial andmarine power to power generation andspecialised equipment. If it’s Caterpillar,then Energy Power Systems Australia isright behind it.
Through our network of offices acrossAustralia and Papua New Guinea, our peoplegive comprehensive engineering supportand technical advice to the Cat enginecommunity.
When it comes to powering your business,only Energy Power Systems Australia candeliver this combination of technicallysuperior Cat engines and unmatchedtechnical and after-sales support.
For more information on the Cat marineengine range contact Energy Power SystemsAustralia on 1800 800 441, or visit:www.energypower.com.au
www.energypower.com.au
