Marina brant

FACE TO FACE COMMUNICATION:

THE OLDNEW TOOL

MARINA BRANT . Fall 2012 . MS in Communications Design . Pratt Institute

BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH

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MESSAGING IS THE MOST USED INSTANT

COMMUNICATION METHOD BY TEENAGERS




QUESTIONS


IS THE NEW GENERATION AVOIDING TO

MESSAGING IS THE MOST USED INSTANT

COMMUNICATION METHOD BY TEENAGERS


QUESTIONS


?MESSAGING IS THE

MOST USED INSTANT COMMUNICATION METHOD BY TEENAGERS

IS THE NEW GENERATION AVOIDING TO

QUESTIONS


IS THE USE OF MOBILE DEVICES AFFECTING

ON ADOLESCENTS COMMUNICATION SKILLS

?

QUESTIONS


COULD TODAY EXTENSIVE USAGE BECOME A SOCIAL PROBLEM FOR FUTURE ADULTS ?

IS THE USE OF MOBILE DEVICES AFFECTING

ON ADOLESCENTS COMMUNICATION SKILLS

?

Over reliance and dependence on mobile devices are causing adolescents – age group 12 to 17, to have a hard time communicating in a face-to-face environment.

Todays’ adolescents have access to technology since birth, making it a part of their everyday lives. The “Digital Natives”, as they are called, have a natural bond to digital devices. They are growing up in a different environment from their parents, where technological advances require new skills and activate different areas of the brain both positive and negatively. The overuse of digital devices put adolescents on an uncomfortable zone when to communicate with traditional methods, such as face-to-face conversations. The consequence of adolescents avoiding traditional conversation creates a continuous cycle resulting negatively in their social lives.

As I investigate the impact mobile devices have on adolescents, I propose to develop an interactive platform to stimulate real world connections to break through the cycle.

HYPOTHESIS

All media are extensions of some human faculty - psychic or physical

TECHNOLOGY AS A THREAT Alphabet Printing press Telegrams Radio Television Internet

The Media Is The Massage, Marshall McLuhan

CONTEXT TECHNOLOGY IN HISTORY

WHICH MOBILE-DEVICE FEATURE HAVE AFFECTED THE WAY YOU LIVE YOUR LIFE?

CONTEXT MOBILE ATTITUDES

TIME MOBILITY POLLPublished on August 16, 2012. Close to 5,000 interviewed people on 8 countries(The U.S., The U.K., China, India, South Korea, South Africa, Indonesia and Brazil)

BEING CONSTANTLY CON

NECTED

BY

WIRELESS MOBILE TECHNO

LOG

Y IS

...

TIME MOBILITY POLLPublished on August 16, 2012. Close to 5,000 interviewed people on 8 countries(The U.S., The U.K., China, India, South Korea, South Africa, Indonesia and Brazil)

WHICH MOBILE-DEVICE FEATURE HAVE AFFECTED THE WAY YOU LIVE YOUR LIFE?

FEAR SOCIETY PLACES TO MUCH EMPHASIS ON TECHNOLOGY

OF THE U.S. INTERVIEWED

SAID THEIR MOBILE DEIVICE IS ALWAYS

THE FIRST AND LAST THING THEY LOOK

AT EVERY DAY

29%

PREFER TO COMMUNICATE

BY TEXT MESSAGE

%32

29%

CONTEXT MOBILE ATTITUDESBEING CONSTANTLY CO

NN

ECTED B

Y

WIRELESS MOBILE TECHNO

LOG

Y IS

...

NUMBER OF TEXT MESSAGES EXCHAN

GED

IN A MONTH BY TEENAGERS “TEXTER

S”

more than 6,000

up to 1,500 texts

from 1,500 to 3,000

from 3,000 to 6,000

100%

50%

33%

15%

PEW INTERNET & AMERICAN LIFE PROJECTPublished on July 11, 2011

HOW OFTEN DO THE LISTED METHODS ARE USED TO CONTACT SOMEONE?

CONTEXT MOBILE ATTITUDES ADOLESCENTS

TEXT

TALK ON MOBILEPHONE

SOCIAL NETWORK

INSTANT MESSAGES

TALK ON LANDLINE

PHONE

EMAIL

IN PERSON, OUTSIDE SCHOOL

Every day Several times a week At least once a weekLess than once a week Never/Cannot do this

72%OF AMERICAN

TEENS ARE “TEXTERS”

OF ALL TEENS NEVER USE THE PHONE TO CALL

FRIENDS

28%

NUMBER OF TEXT MESSAGES EXCHAN

GED

IN A MONTH BY TEENAGERS “TEXTER

S”

PEW INTERNET & AMERICAN LIFE PROJECTPublished on July 11, 2011

HOW OFTEN DO THE LISTED METHODS ARE USED TO CONTACT SOMEONE?

CONTEXT MOBILE ATTITUDES ADOLESCENTS

more than 6,000

up to 1,500 texts

from 1,500 to 3,000

from 3,000 to 6,000

OF AMERICAN TEENS (12-17)

HAVE A MOBILE PHONE

MEDIAN NUMBER

OF TEXTS PER DAY

OLDER GIRLS (AGE 14-17) ARE THE MOST ENTHUSIASTIC TEXTERS WITH A MEDIAN OF

TEXTS SENT

A DAY

75%

100

72%OF AMERICAN

TEENS ARE “TEXTERS”

OF THE PARENTS

VS. ADULTSBY10

TEENSBY50 VS.

90%

100%

50%

33%

15%TEXT

TALK ON MOBILEPHONE

SOCIAL NETWORK

INSTANT MESSAGES

TALK ON LANDLINE

PHONE

EMAIL

IN PERSON, OUTSIDE SCHOOL

Every day Several times a week At least once a weekLess than once a week Never/Cannot do this

CONTEXT DIGITAL NATIVES ADOLESCENTS

They are “Digital Natives” Have a different perception and understanding of their surroundings Grow unique expectations about the world Have a completely different comfort with it: TECHNOLOGY IS NATURAL Living a sped up generational differences In a stage of forming interpersonal skills, building and strenghening

personality Expect an instant responses from everyone they communicate with Perform multitask behavior: average of 7 tasks in their free time

CONTEXT DIGITAL NATIVES ADOLESCENTS

productivity by as much as 40%, increase

stress and cause a 10-point fall in IQ.

Multitasking can reduce

Peter Bregman

They are “Digital Natives” Have a different perception and understanding of their surroundings Grow unique expectations about the world Have a completely different comfort with it: TECHNOLOGY IS NATURAL Living a sped up generational differences In a stage of forming interpersonal skills, building and strenghening

personality Expect an instant responses from everyone they communicate with Perform multitask behavior: average of 7 tasks in their free time

CONTEXT NEGATIVE EFFECTS

Someday, but certainly not now, I want to learn to have a conversation

18-year-old I interviewed by Turkle

Sherry Turkle: Alone Togettherreal conversations improve thinking and self-reflecttexting helps avoiding painful situations, which are important to better real relationshipstexting cheat existing relationships and can limit the ability to form future ones:lack of practice on interpreting nonverbal visual cuesfalse feeling of companionship: “...texting keeps you entirely alone.”





Nicholas Carr: The Shallowsdiscuss if the costs really outweigh the benefits: “The Web is a technology of forgetfulness”online enviroments promotes “cursory reading”, distracted thinking, and superficial learninglack of practice on contemplation and reflectionmultitasking, consequently distraction, is encouragedthe freedom can mask a deeper loss of control





Nicholas Carr: The Shallowsdiscuss if the costs really outweigh the benefits: “The Web is a technology of forgetfulness”online enviroments promotes “cursory reading”, distracted thinking, and superficial learninglack of practice on contemplation and reflectionmultitasking, consequently distraction, is encouragedthe freedom can mask a deeper loss of control

William Powers: Hamlet’s Blackberrydanger of no longer connecting deeply with family, books and thoughtspeople give too much time, attention and energy to the digital world people still have to learn how to cope with connectivity: one can’t allow it to consume himself




SOLUTION

SOLUTION

INTERACTIVE PLATFORM TO ENGAGE

ADOLESCENTSIN ORDER TO STIMULATE

REAL WORLD CONNECTIONS

Offline platform that brings adolescents together to discuss technology and complete colaborative tasks without the help of digital devices

1SOLUTION POSSIBLE DEVELOPMENTS





1 2Online mobile platform with digital literacy content that stimulate the collaborative

content, as self-made videos about people and

aspects real life.

SOLUTION POSSIBLE DEVELOPMENTS





1 2Online mobile platform with digital literacy content that stimulate the collaborative


aspects real life.

Parents never knew as much as they thought they did about what their kids are doing.






1 2

3

Online mobile platform with digital literacy content that stimulate the collaborative


aspects real life.

Parents never knew as much as they thought they did about what their kids are doing.

Platform to teach parents the impacts of

mobile devices on their sons and daughters life

and stimulate face-to face conversation among them





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