MARINA BAY SINGAPORE COUNTDOWN - ida-downtown.org · Marina Bay Singapore Countdown is the...
Transcript of MARINA BAY SINGAPORE COUNTDOWN - ida-downtown.org · Marina Bay Singapore Countdown is the...
Singapore’s largest countdown celebration in the heart of downtown Marina Bay which attracted
more than 350,000 local and international visitors to the Bay on NYE.
MBSC 2015 marked the 10th anniversary of this annual signature event co-presented by the
Urban Redevelopment Authority and Esplanade – Theatres on the Bay.
Image by Ahmad Iskandar Abdullah
Merit Prize Winner, MBSC 2015 Photo Competition
Set against the dazzling city skyline that Singapore is synonymous with,
MBSC 2015 spectacularly ushered in Singapore’s Golden Jubilee year (SG50).
The public found it memorable and enjoyable,
with increased satisfaction levels recorded across all aspects of the event.
Image by Marklin Ang
The Float @ Marina Bay
Esplanade – Theatres on the Bay
The Fullerton Hotel
The Promontory @ Marina Bay
Marina Bay Sands Event Plaza
ArtScience Museum
Waterfront Promenade
Key locations around Marina Bay
Image by Marklin Ang
2nd Prize Winner, MBSC 2015 Photo Competition
A tradition representing the gathering of the community’s hopes and dreams for the New Year
5,000 large red wishing spheres formed the numeral “50” amidst 20,000 white spheres
More than 600,000 wishes were gathered at wishing stations island-wide and in collaboration with
schools, voluntary welfare organisations, various corporate and community groups
Inaugural Wishing Spheres Sponsor to support the enhanced initiative
WISHING SPHERES PROJECT
Images courtesy of Urban Redevelopment Authority & Esplanade – Theatres on the Bay
Celebrate December Esplanade’s annual year-end celebration
comprising free music performances, craft
workshops and other engaging activities for
all ages at the Esplanade Concourse and
Esplanade Outdoor Theatre
ACTIVITIES AROUND THE BAY ON NYE
Celebrate SG50 Event partner MediaCorp’s first ever sold out concert at The Float, featuring prominent local and
regional artistes, including Kit Chan, Stephanie Sun and K-pop sensation Big Bang
Guest-of-Honour, President Tony Tan, delivered his New Year’s wishes to the 26,000 attendees
Performances at the Esplanade Concourse and Esplanade Outdoor Theatre
Images courtesy of Esplanade – Theatres on the Bay
Performances at The Float @ Marina Bay | Images courtesy of Lim Sock Siong
DrumGaia 350 community drummers and drum groups
entertained the public through the evening, and
performed live to sections of the fireworks music
ACTIVITIES AROUND THE BAY ON NYE Marina Waterfront Bazaar 45 stalls selling a variety of items including fashion
apparel, lighted gadgets and light refreshment
along the waterfront promenade from 4pm to 3am
Celebrate With The World
Aux Media Group presented an
outdoor carnival and concert
featuring home-grown artistes,
international and regional DJs,
attracting more than 30,000 people
to The Promontory through the night
DrumGaia at the MBS Event Plaza | Image courtesy of Esplanade Bazaar along the Waterfront Promenade | Image courtesy of TGIF Bazaars
Concert at The Promontory @ Marina Bay | Image courtesy of Aux Media Group
Reflections of Our Past, Present & Future
ACTIVITIES AROUND THE BAY ON NYE
An animated projection using 3D-mapping
technology narrated the story of the nation’s growth
over the past 50 years and was displayed nightly
from 26-31 Dec on the façade of The Fullerton Hotel
On New Year’s Eve, it culminated in a numerical
countdown sequence to midnight and served as an
effective visual cue for people gathered all around
the bay to countdown to 2015 in unison
Developments around the bay complemented this
visual showcase with red and white themed lighting
displays on their building facades
Projection on The Fullerton Hotel | Image by Goh Hak Liang
Projection on The Fullerton Hotel | Image courtesy of Esplanade SG50 lighting display on Esplanade Domes | Image courtesy of Esplanade
The breath-taking 8-minute fireworks display at midnight was choreographed to a specially-
commissioned music composition by local music talents Julian Wong and Riduan Zalani
Image courtesy of Esplanade – Theatres on the Bay
Pre-Event Media preview held on 26 Dec 2014
Key activities published by local dailies
MEDIA & PUBLICITY
The StraitsTimes , 27 Dec 2014
Event Day Over 1.6 million viewed the “live”
broadcast of Celebrate SG50 on local
television Channel 5
Fireworks on Channel NewsAsia and
channelnewsasia.com reached over
120 million viewers worldwide
Post-event Garnered close to S$3 million in total media value across
various print, online and broadcast platforms
Widely featured in international wires alongside other
noteworthy countdown celebrations around the world
Marina Bay Singapore Countdown 2015
PARTNERS & SPONSORS
Community Partners Principal Sponsors Wishing Spheres Sponsor
Main Sponsors Sponsor
Supporter Outdoor Media Sponsor Official Prize Sponsor Fireworks Music On
Marina Bay Singapore Countdown is the nation’s most iconic New Year’s Eve celebration for
the community supported by multiple stakeholders, one which adds vibrancy and
excitement to the precinct, making downtown Marina Bay a compelling destination for all.
Image by Lim Yang Chin
2nd Prize Winner, MBSC 2015 Photo Competition