Marija Nemčić

Welcome to Digital Croatia!

14-15 October 2010, Sarajevo

Marija Nemčić

• October 5th 2010

Croatia is 14th country in Europe with digital TV broadcasting

Marija Nemčić

• Strategy of transfer from analogue to digital TV broadcasting July 31st 2008

– Model of regional switch-over

– Strategy Action Plan

– Strong promotional campaign

– Financial support of CroatianGovernment

Marija Nemčić

• Step Nr. 1: Changing Rules and Acts on Electronic Communication

• Step Nr. 2: 9 regions

Marija Nemčić

• Promotional Campaign

– TV spot

– Web pages Government

e-Croatia

Marija Nemčić

• Voucher of €10 to each subscriber

− €12 million

Marija Nemčić

• What did Croatian viewers get?

– instead of 4 channels → 14 channelsinstead of 4 channels → 14 channels

MUX A - 4 HRT channels

MUX B - 4 commercial channels (2 RTL, 2 NOVA TV)

MUX C - HDTV

MUX D - 5 local and regional channels

Marija Nemčić

• Open Questions ???

• Digitalisation = new philosophy

• Financial crisis

• Restructuring, reorganisation = time, money

Marija Nemčić

• New Channels = New Investments

− still not known how it will be finance

− commercial broadcasters attacking HRT financial revenues

− new Act on HRT, end 2010

Marija Nemčić

• Digital production – investment till end of 2012

• Digitalisation of Archives

Marija Nemčić

Equal right to information

Equal right to services

Equal quality of programmes for all inhabitants in Europe

Welcome to Digital Europe!