Marie-Amélie Ormières Group Cocoa Manager
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Transcript of Marie-Amélie Ormières Group Cocoa Manager
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The Economics and Politics of Chocolate
Global Cocoa and Chocolate Markets: New challenges, new opportunities
Puratos’s perspective
Marie-Amélie OrmièresGroup Cocoa Manager
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Innovation and nutrition
are at the heart
of Puratos
Quality ingredients for
bakery, patisserie
and chocolate businesses
Family-owned company with
global presence and
local production
Specific approach for
artisans, industry,
retail, food service and chocolatiers
Solutions to optimize operational efficiency of
our customers
Ideas inspired by
our customers and consumers
Puratos group, who we are
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Use of 20 different cocoas
Most innovative
origin range in
the market
100% cocoa butter100%
natural vanilla
Belgium owned
company
Selection of finest cocoa
beans
Only selling to professionals
Unique distinctive flavours Preferred Selection range
Sustainable range
Innovative approach• Les Arômes de
Cyrano• Chocolate
Foodpairing
The Belcolade brand
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Tikul Plantation, Mexico
An organic, social and economic project that seeks to create and develop
innovative projects that are related to the cultivation of cocoa
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Welcome
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Localisation
• Mexico, Yucatan
• Main producing regions in Mexico: Tabasco & Chiapas
• Tikul is the first of its kind in the State of Yucatan
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• Was born in 2008• 289 hectares• Planting of over 100,000 cocoa trees• Goal of producing 1.2 tons of cocoa per hectare
per year
TIKULFigures and informations
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• Protecting and preserving the environment…– Organically grown– Certified Rainforest Alliance– And registered as a UMA ‘unidades de manejo para la conservacion
de la vida silvestre’ = Wildlife Conservation Management unit– Forbidden to hunt, and was reforested with 15 000 trees in less than 2
years
• ….combined with high technology– the irrigation system distributes water to all parts of the plantation,
allowing the continued growth during dry periods. – Water is coming from aquifer 100m below the ground and is distributed by micro-aspersion or misting systems;
TIKULFigures and informations
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• Socially respectful– The plantation and its museum provide work to farmers and their
families in the neighborhood of the plantation– 16 persons on the plantation, 8 persons on the museum – Puratos offer them safe working conditions and fair wages
• Safeguarding and rewarding quality– 4 Criollo varieties were selected, – Reknown for their aromatic flavors– With a local craftsman, and Belcolade experts, Puratos will develop
high quality chocolate
TIKULFigures and informations
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The Ecomuseo
• Being passionate it’s also about sharing!– The Ecomuseo is open next to the
plantation and welcomes groups of visitors from all around the world
– Demonstrate the history of cocoa, it’s relationships with the Mayan culture and the work done on the plantation.
– Opportunity to learn the cocoa production process, from harvesting to preparation of the chocolate.
– It also promote local handicraft,
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Thank You