design worksindustrial design 2013-2014marian.massegg@edu.fh-joanneum.at

about meBefore studying industrial design, I was trained as a graphic designer and illustrator and have already worked as a professional for about ten years.

software

other

Photoshop • • • • • •Indesign • • • • • •Illustrator • • • • • •SketchBook Pro • • • • • •Solid Works • • • • • •Rhino • • • • • •Alias • • • • • •Keyshot • • • • • •

critical thinkingcooperativenessteam communicationperceptivedigital sketching graphic designdrawingmodelmaking

German (native speaker) • English (fluent) • French (basic)

Trailrunning • Marathon • Triathlon • MTB - Cross Country • Snowboarding • Reading • Yoga • Taiji Quan • Wushu

3rd Place Molto Luce Design Award 2014Lamp Design Entry: Nodo

education

UAS FH Joanneum Industrial Design

Karl Franzens Universität GrazPsychology

HTBLA-OrtweingasseGraphics and communication

2012 – present

2003 – 2005

1997 – 2002

work experience

Freelancer in Vienna, Austria

Industrial Design for Johannes Scherr Design

Contract Freelancer in Graz/Vienna, Austria

Mainly Graphic Design, Interface Design and Illustration for cli-ents all over Austria, like: Stadt Graz / municipal adminstration • Holding Graz / municipal services, Newspapers - Kleine Zeitung, G7, Primus - Business Magazine • Kursalon Vienna • Airport Graz and many more medium and small sized companies

Mirzinger Werbung + Design in Graz/Vienna, Austria

Associate Graphic Designer

Kleine Zeitung GmbH & Co KG in Graz, Austria

Department of Infographic

2014 - present

2007 - present

2006 – 2008

2005 – 2007

languages

interests

awards

marian.massegg@edu.fh-joanneum.at

marian massegg

qualities

1 2 3Redbull Racer Vehicle Concept

Vortex Electric Tool

Popup Bathroom Concept

CONTENT

4Molto Luce Nodo Design Competition

8Illustrations Free and Commercial 5 6 7Leitner GUI

Freelance ProjectFrontdesigns Visualisation Skills

Motorcycles Visualisation Skills

core ideaA Bathroom concept set in the chinese culture, featuring fold- and transformable products with a reference to the culural heritage of china.

core ideaA Bathroom concept set in the chinese society, featuring fold- and transformable products with a reference to the culural heritage of china.

click to watch on vimeo.com/kunkori/popup

briefingfrom bath to spa: trends and visions - envision a bathroom set within the near future

supervisorsDI. Johannes Scherr, Mag. Gerald Steiner, DR. Georg Wagner

BATHROOM 4th term project - march until june 2014

a cooperation with teammembers: jenny gebler, clara fessler and I1

urban growth growing middle classshift to asia

innovation workshopAt the beginning of our project we held a 2 week long innovation workshop where we practiced various creativity techniques and system analysis to kickoff our research.

megatrendsWorking trough different megatrends we tried to find out which direction we want to take on as a group. From a broader range of mega-trends we picked the 3 following.

area to tackle

transformationfusion

culturalidentity

sustainabilityecology

To cater for Chinese needs we had to understand a variety of requirements first.

requirements

According to our findings in numbers - China was the logical choice for our setting.

data mining

bathroom sizes 1,3m2 - 2m2

Chengdu tier 2 city

rising private consumption

floorplans

In order to understand our chinese target segment better, we looked up living standards, income, Chinese administration standards for cities and more.

Checking the floorplans from small to bigger apartment sizes. Local sources via Ascott Inter-national.

sources: http://www.mckinsey.com/

insights/consumer_and_retail/

mapping_chinas_middle_class •

http://www.chinadaily.com. cn/chi-

na/2013-06/06/content_16573933.htm •

http://www2.the-ascott.com/en/china/

chengdu/ascott_raffles_city_cheng-

du.html

PoorMass middle class

Upper middle class

Affluent

persona : chun li

As a typical rural migrant, Chun Li moved from the countryside to Chengdu.

There she works as an administrative staffmember in a small company earning

RMB 4.000 per month (ca. $ 600). Believes that with hard work she can support

herself and her family. Saves half of her income for an apartment of her own

because she wants to settle down in Chengdu and get married soon.

After the setting and persona became tangible for us, we started to create user scenarios

user scenarios

invention of paper

Paperfolding originated in China shortly after the invention of paper. In contrast to Japanese Origami, Chinese paperfolding focused not on animalistic visualisation but everyday products.

chinese cultureTradition and cultural heritage have always been of high significance within Chinese soci-ety, to iterate is to honor.

We used small scale prototypes to find a basic form first and original size prototypes to figure out feasibility.

prototypes

materialFor our third requirement, we had to find ma-terials which were sustainable yet provided the specific properties for a bathroom.cork tyvek

lantern

bathtub

The paper lantern is an atmospheric illuminant. Pulling unfolds it and dims the light. A colour-transition from red to blue as inspired by cultural customs, serves as a reminder to watch the time while showering.

An easy and foldable setup lets the tub pop up on demand. The angular head area and the soft material - plates of cork, shrink-wrapped between Tyvek - works as a cushion and adheres to human ergonomics.

tap + showerhead

faucet

Combines tap, showerhead and Rainshower in one product. This is enabled by easy height adjustment and the fan-like setup.

The bamboo inspired faucet features an intuitiv handling. Sliding the control element up and down regulates the temperature. Rotating it controls the watervolume.

paraventThe Paravent combines room divider and shower curtain. With the integrated LED-Stripes it trans-forms into an atmospheric light source, similar to a light flooded bamboo grove.

storage shelf + towel rack

sink

Based on a classic fan, the shelf serves as an adaptable and space saving storage space that doubles as a towel rack without its Tyvek cover.

Similar to the bath tub, the sink is foldable to create space for showering or when tak-ing a bath in the tub.

click to watch on vimeo.com/kunkori/popup

REDBULL SEATROPHY 3rd term - october 2013

student project2briefingThe goal was to visualize an airborne vehicle with the ability to make it a futuristic air-race with watercontact over a 1/6 of the whole course.

supervisorDI. Marc Ischepp

briefingOur task was to develop electric tools for the home user in the year 2020. Choose an exist-ing brand and apply the VPL of the brand to the tool.

supervisorDI. Johannes Scherr, Dipl.-Ing. Dr. Matthias Götz, DR. Georg Wagner

core ideaAn all-in-one-set for mixing construction materials in small spaces without the need to clean the used tools afterwards.

TOOLTIME VORTEX 3rd term project - october 2013 until january 2014

student project: focus on design and ergonomics 3

lots of dirt a lot of cleaning

analysing the procedure

In addition to my research, I took the opportunity to renovate my frontroom to gain further insights. From this experience I identified three steps as a necessity for a sucesfull home improvement endeavour.

lots of spacelots of tools

material ratio

mixing rotation & time

cleaning tools

package

ergonomicsideation requirements

volume modelsprocedure

Further analysing the procedure and existing product solutions, figuring out the requirements and decide on technology / package.

finding solutions

scaleCommunicates with the cover ring to give feedback concerning material ratio and general weight.

mixer unitPrevents dust and dirt getting outside the setup while mixing.

bucket coverInterface and central element to cover buckets with different diameters. Able to clean used tools by directed air.

brand VPL detailing

NCS S 6020 - G10B

NCS S 9505 - B

NCS S 1500 - N

NCS S 9000 - N

NCS S 1070 - G30Y

50 5549

stabil

schwer

klar

komplex

amateur

organisch

teuer

leise

progressiv

intuitiv

hochwertig

interessant

fragil

leicht

unklar

simpel

profi

technisch

günstig

laut

konservativ

komplex

minderwertig

langweilig

NCS S 4000-N

NCS S 9000-N

NCS S 1000-N

NCS 0400-N

NCS S 2570-Y60R

NCS 0700-N

NCS S 3500-N

NCS S 0560-G50Y

NCS 1070-R20B

NCS S 9000-N

NCS S 1505-Y30R

NCS S 4030-Y30R

NCS S 0505-G80Y

NCS 9010-R10B

NCS 7515-Y90R

color schemeDerivation of color from different moods via NCS Colour System, followed by a survey.Since Festool was my chosen brand, the color mood was already a given.

milling sanding ...

filling... filling

paintingmodel makingMaking the model in original size: last changes, defining the final shape, add details for realism, keep sanding, coat with filler, keep sanding, paint the model and finish.

MORTAR

CONCRETE

... ...

MORTAR PAINT

interfaceAfter adjusting the setup on a standard bucket, the interface guides the user through the whole process, step by step.

finstart

entry for the student competition 2014 • team members: philipp fromme and I

MOLTO LUCE NODO4

flexibility 360° light

october 2014

The goal was to create an illuminant, which is based on the latest LED-technology or innovates on top of it.

briefingAfter an extensive research we focused on flexible LED-Tubes. We quickly found, that although the current tech promises flexible LED-Tubes in lots of shapes and colors, the light output is just on one side of the tube.

research

A flexible LED-lamp which lets the user experience the involved technology in a playful way and a unique visual appearance

core idea

3rdPlace

The LED-strip is arranged over 360° along the diameter of the carrier tube

The tube is made from “new PVC” and works as a diffusor, to achieve a continous light output

The 3mm iron wire acts as the core and gives stability and flexibility

package

To reinforce the impression of flexibility, we settled with a variety of knots and chaotic clutters for the optic proposal.

moods

packagingEasy to store and ship, parcel includes an instruction for various knots.

Molto Luce Nodo is a single tube which can be knotted, bent and combined with other tubes.

bend it

3rdPlace

GUI CONCEPT august 2014

freelance project with teammembers: jenny gebler and I • position: interface designer / projectlead5

understandIn order to simplify the system I had to understand how the Leitner System works.Out of this effort the three points above offered a good lever to start improvements.

briefingI worked independently on this project to create a visual and functional redesign of the existing graphical user interface for Leitner Ropeways. All in accordance with an analog interface. The digital interface should respond to and depict the analog mechanics. Heavy focus on continuity and a higher design quality as the existing solution.

structure

- clean hierarchy- less popups

continuity

- element positions- color themes

usability

- tangible icons- feedback

structureAlready a grown system and bloated with all kinds of pop ups. I tried to slim down the struc-ture and do away with unnecessary pop ups

icons feedbackgeneral approachAfter figuring out how to tone down the loaded structure, the next step was to create themes which adhere to the Leitner Corporate Identity. The difficulty with general symbolism was to figure out how to create new elements while keeping some resemblance for existing users.

interface trendsTrend analysis in the fields gaming, apps and lifestyle showed 3 major trends we wanted to combine with Leitner’s existing system.

3D

hybrid

flat

show to tellTo provide the client with a good understanding, Jenny and I worked together to provide an animated version aswell.

click to watch on vimeo.com/kunkori/leitner

DDT 1 VISUALIZATION 4th term

individual project: frontdesign visualization6taskFor our second digital design tool session, we had to create four mobile-phones and one frontdesign (in my case a robot) with branding from a more or less popular product / brand from our choosing.

supervisorsDI. Johannes Scherr

brandingchosen branding and specific object

for branding reference

DDT 2 MOTORCYCLES 5th term

individual project: practizing motorcycles in prepartation for cooperation with KTM7

taskAs preparation for our ongoing KTM coop-eration, we practised the analog and digital visualisation of motorcycles and frames.

supervisorsDI. Andreas Martin, DI. Marc Ischepp

intentI tried to incorporate some ideas for my concept and took the liberty to experiment with shapes and accessories.

ILLUSTRATIONScommercial work for various clients and some private samples8 2012 until 2014

marian.massegg@edu.fh-joanneum.at

thanks for your attention!