Maria Ogneva - How To Encourage Employee Participation In Your Community
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Transcript of Maria Ogneva - How To Encourage Employee Participation In Your Community
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how to…
encourage employee participation
in your community Maria Ogneva
@themaria!
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What’s all this engagement talk about?
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And why is it good for community?
1. Scale community & lead by example
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And why is it good for community?
1. Scale community & lead by example
2. Uncover hidden knowledge
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And why is it good for community?
1. Scale community & lead by example
2. Uncover hidden knowledge
3. Increase legitimacy of answers
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And why is it good for community?
1. Scale community & lead by example
2. Uncover hidden knowledge
3. Increase legitimacy of answers
4. Find beEer solutions
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And why is it good for community?
1. Scale community & lead by example
2. Uncover hidden knowledge
3. Increase legitimacy of answers
4. Find beEer solutions
5. Happier people
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“87% of American workers are disengaged or highly disengaged”
-‐‑ Gallup Poll, 2013
How can you ask them to do more?
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hEps://www.flickr.com/photos/michaelheiss/8710606842
Here’s how
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10 steps to employee engagement in your
community
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1. Have real empathy
What’s in it for me?
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2. Provide guardrails
Rules give freedom to do what’s right
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• Align with team leads first
• Team-‐‑specific, relevant training
• Bake it into onboarding
• Hands-‐‑on challenges
• Maybe even gamification?
• Get clear on mutual expectations and roles
GeEing everyone on the same page
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3. Have a clear process
Escalation What to do in times of crisis / outage
Mutual expectations
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Make it easy, bite-‐‑sized 4.
How do you eat an elephant?
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5. Celebrate and reward
“They tried to kill us. They failed. Let’s eat” - Jewish proverb
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Make rewards meaningful
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6. Help leaders lead the way
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Formal leaders Execs & team leads
What’s important to them?
How will this reach their objectives? How will this make them the hero?
How can you make it easy?
How can you remove risk?
Informal leaders Take cue from existing behavior
What do they value?
How can you make them the hero?
Tap into their influence
Help them expand it
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7. Create conditions for ownership & participation
Let teams own the outcomes & methods
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Strike a balance
Can’t be too loosely structured… or too rigid
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8. Use the backchannel
PSST…
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Hold each other responsible
But don’t throw each other under the bus
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9. Have a digital workspace
Source: Adobe
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hEps://www.flickr.com/photos/thelivelygirl/5261389796
Deprivation diets
Focus on creating good “keystone” habits
Focus on method, not just goals 10.
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Your employees will be like this:
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Caveat:
Don’t overwhelm the customer J
Remember to let your customers breathe!
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"ʺA leader is best when people barely know he exists; when his work is done, his aim fulfilled, they will say: we did it
ourselves.” -‐‑ancient Chinese philosopher Laozi
hEps://www.flickr.com/photos/63493383@N02/6355268177/
Community is a leadership discipline…
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THANK YOU!
KEEP IN TOUCH! @themaria!