Mari Smith Keynote at InfusionCon — Bridging the Gap: How To Master The Social Web In 5 Easy Steps

© 2013 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith

MARI SMITH

Social Media Thought Leader

Bridging the GapBridging the Gap::Bridging the GapBridging the Gap::

presents

How To Master The How To Master The Social Web Social Web

In 5 Easy StepsIn 5 Easy Steps

How To Master The How To Master The Social Web Social Web

In 5 Easy StepsIn 5 Easy Steps


#ICON13#ICON13


The World: The World: SmallerSmaller

The World: The World: SmallerSmaller


Facebook Facebook Graph SearchGraph SearchFacebook Facebook Graph SearchGraph Search


FacebFaceboogle?oogle?FacebFaceboogle?oogle?

Image credit: TechCrunch


1. 1. Clarity Clarity – FOCUS!– FOCUS!1. 1. Clarity Clarity – FOCUS!– FOCUS!


Example Example – – RealMenRealStyleRealMenRealStyle

Example Example – – RealMenRealStyleRealMenRealStyle


Design Design – – eye-catchingeye-catchingDesign Design – – eye-catchingeye-catching


Personal Profilevs.

Fan Page?

Personal Profilevs.

Fan Page?~500k~500k!!~500k~500k!!


2. 2. Authentic Authentic VOICE VOICE2. 2. Authentic Authentic VOICE VOICE

Online / OfflineOnline / OfflineOnline / OfflineOnline / Offline

CONGRUENCECONGRUENCE


HumanizeHumanizeHumanizeHumanize

Corporate CultureCorporate CultureCorporate CultureCorporate Culture


@Zappos_Service@Zappos_Service@Zappos_Service@Zappos_Service


@Infusionsoft@Infusionsoft@Infusionsoft@Infusionsoft


@ExactTarget@ExactTarget@ExactTarget@ExactTarget


““Brandividual”Brandividual”::@ScottMonty@ScottMonty““Brandividual”Brandividual”::@ScottMonty@ScottMonty


3. 3. ContentContent3. 3. ContentContent


Authority: root word = AuthorAuthority: root word = Author


Repurpose Repurpose contentcontentRepurpose Repurpose contentcontent


Give away your best stuff

Give away your best stuff


Outside Outside business hoursbusiness hours

Outside Outside business hoursbusiness hours


Data Data OverloadOverloadData Data OverloadOverload

““90% of data in the 90% of data in the world today has world today has

been created within been created within the last two years.”the last two years.”

Source: IBMSource: IBM

““90% of data in the 90% of data in the world today has world today has

been created within been created within the last two years.”the last two years.”

Source: IBMSource: IBM


Curation Curation toolstoolsCuration Curation toolstools

Spundge.comSpundge.com Trap.itTrap.it


4. 4. EngagementEngagement4. 4. EngagementEngagement


Engagement Engagement is Queen!is Queen!Engagement Engagement is Queen!is Queen!


Mari Mari says…says…Mari Mari says…says…

““Content is KING, Content is KING, but engagement is QUEEN but engagement is QUEEN and she rules the house.” and she rules the house.”

@marismith@marismith

““Content is KING, Content is KING, but engagement is QUEEN but engagement is QUEEN and she rules the house.” and she rules the house.”

@marismith@marismith


Socially Socially DevotedDevotedSocially Socially DevotedDevotedNew standard of customer New standard of customer care in social media care in social media

• Open to fans (wall on for Open to fans (wall on for fan/visitor posts)fan/visitor posts)

• Respond to >65% of Respond to >65% of questions on your fan questions on your fan pagepage

• Respond in a timely Respond in a timely mannermanner

New standard of customer New standard of customer care in social media care in social media

• Open to fans (wall on for Open to fans (wall on for fan/visitor posts)fan/visitor posts)

• Respond to >65% of Respond to >65% of questions on your fan questions on your fan pagepage

• Respond in a timely Respond in a timely mannermanner

Source: sociallydevoted.socialbakers.com


OutreachOutreachsuperfans & influencers!superfans & influencers!

OutreachOutreachsuperfans & influencers!superfans & influencers!


Genuine, Passionate

Caring


~Maya Angelou~Maya Angelou

I've learned that people will forget what you

said, people will forget what you

did, but people will never

forget how you made them

I've learned that people will forget what you

said, people will forget what you

did, but people will never

forget how you made them

feel.


5. 5. ConversionConversion5. 5. ConversionConversion


Promotion Promotion – 20/80– 20/80Promotion Promotion – 20/80– 20/80


Clear offers, CTA’sClear offers, CTA’s


Recap1.1. Clarity & focusClarity & focus2.2. Authentic VoiceAuthentic Voice3.3. ContentContent4.4. EngagementEngagement5.5. ConversionConversion


Takeaways• Content is KING; engagement is QUEEN.Content is KING; engagement is QUEEN.• Curate “OPC”.Curate “OPC”.• Post/share every day.Post/share every day.• Repurpose your content.Repurpose your content.• Be systematic. Use a Content Calendar.Be systematic. Use a Content Calendar.• Delegate as much as possible.Delegate as much as possible.• Add YOU in the engagement: Add YOU in the engagement: humanize!humanize!• Strive for EXCEPTIONAL customer service.Strive for EXCEPTIONAL customer service.• Keep it FUN!Keep it FUN!• Ask for the sale!!Ask for the sale!!


got got questions?questions?

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Facebook: www.facebook.com/marismith

Twitter: @marismith

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LinkedIn: www.linkedin.com/in/marismith

Mari’s website: www.marismith.com

Mari Smith Keynote at InfusionCon — Bridging the Gap: How To Master The Social Web In 5 Easy Steps

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Transcript of Mari Smith Keynote at InfusionCon — Bridging the Gap: How To Master The Social Web In 5 Easy Steps