Margin of error: +/- 4.3%

Margin of error: +/- 4.3%

A Survey of 500 Registered Voters in the State of

Oklahoma on the CareerTech System

Surveys Conducted June 1 - 8 , 2010

by

Numbers may not add-up to 100% due to refusals.

CareerTech Directly Touches 61% of Oklahoma Voters

28%

23%

9%

39%

Taken OCTS Course Family Member Taken OTCS Course

Self & Fam. Taken OTCS Course Neither Taken Course

For this sample, the percentage recalling the CareerTech label is actually a little lower

Today 2009 2008 Men Women Republican Democrat Self / fam taken OCTS

course

Self / fam not taken OCTS

course

0%

10%

20%

30%

40%

50%

60%

70%

80%

28%33% 30% 33%

23%26%

31% 30%24%

71%65% 68% 65%

76% 73%68% 67%

74%

Yes No

28% Yes vs. 71% No vs. 1% Undecided

Heard of CareerTech System

As has been the case, awareness of CT remains greater in the Oklahoma City Media Market than it is in Tulsa.

Northwest

Northeast

Central Southwest

Tulsa Southeast

OKC Tulsa Media

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

41%

18%

30%

19%

27%32% 32%

23%

55%

82%

68%

79%

71%68% 66%

76%

Yes No

Heard of CareerTech System – By Region

As has been the case every year, upper income voters are also more likely to be familiar with the term.

Heard of CareerTech System – By Income

Under $40k $40k - $60k $60k - $80k Over $80k0%

10%

20%

30%

40%

50%

60%

70%

80%

20%

26%

33%43%

79%

71%67%

54%

Yes No

When described as “Vo-tech” recognition becomes universal.


course


course

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%94%

81%86%

96% 93% 94% 96% 97%91%

4%11% 13%

3% 6% 5% 3% 3% 7%

Yes No

94% Yes vs. 4% No

Heard of CareerTech/Vo-Tech

The job performance numbers have declined – a net of 7 points in the last year. This is a concern. While the overall numbers are still very positive, there is something happening. It is entirely possible it is simply restless residents upset by a bad economy, but I have not seen universal negative movement this year.


course


course

0%

10%

20%

30%

40%

50%

60%

70%

80%

56% 59% 59% 56% 58%

47%

65%72%

43%

11%7% 7%

11% 10% 9% 10% 10% 10%

Excellent / Good Fair / Poor

25% Excellent vs. 31% Good vs. 9% Only Fair vs. 2% Poor vs. 33% Unable to Rate

OCTS Job Performance

While all income groups give CT good numbers – they do expand among upper income voters. This is a good thing as you fight the battles at the legislature.

OCTS Job Performance By Income


10%

20%

30%

40%

50%

60%

70%

52% 53%

67% 67%

10% 11%7% 10%

Excellent / Good Fair / Poor

Excellent / Good OCTS Job Performance – By Income


10%

20%

30%

40%

50%

60%

70%

52%53%

67%67%

57%

66%64%

61%55%

59%

67%2010 2009 2008

While CT rebounded among upper income voters, 2010 saw a substantial drop among those in the $40-$60K field – the group likely most hit by economic difficulties.

While the job performance numbers are slightly down – the “good investment” numbers remain stellar.

Today 2009 2008 Men Women Republican Democrat Self / fam taken OCTS course


course

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%84% 81%85%

80% 82%76%

84% 87%

78%

2% 4% 4% 5% 2% 4% 3%7%

2%

Agree Disagree

57% Strongly Agree vs. 27% Somewhat Agree vs. 1% Somewhat Disagree vs. 1% Strongly Disagree vs. 14% Undecided

State Money Spent on OCTS is a Good Investment

Even those who do not have children, as well as those who do not give high marks for job performance see a real value in the investment.

All Child in Home No Children OCTS Job Excellent /

Good

OCTS Job Fair / Poor

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%84% 85% 84%

96%

80%

2% 1% 2% 1%10%

Agree Disagree

State Money Spent on OCTS is Good Investment

The belief that CT is a good investment spans the state.

Northwest

Northeast Central Southwest

Tulsa Southeast

OKC Tulsa Media

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%83%79%

87%83% 85%

89%86%

83%

4% 2% 2% 2% 2% 0%3% 2%

Agree Disagree

State Money Spent on OCTS is Good Investment By Region


10%

20%

30%

40%

50%

60%

70%

80%

90% 85% 86% 87%89%

1% 1% 1% 3%

Agree Disagree

Support among all income levels is consistently high.

State Money Spent on OCTS is Good Investment – By Income

Prepares for Further Edu.

Benefits OK - gen

Attends/Attended

Additional edu positive - gen

Additional Specialized Training

Different path than 4-year college

Family Attended/Recommend.

0% 5% 10% 15% 20% 25%

5%

5%

7%

9%

17%

19%

21%

3% of respondents gave various miscellaneous responses while another 14% were not sure.

Why Agree That State Money Spent on OCT is a Good Investment

Bad Value for Cost

Bad Exper./Heard Neg.

Do Not Know

Poor Leadership/Structure

0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50%

10%

10%

30%

50%

Disagree That State Money Spent on OCTS is a Good Investment

Remember – there were only 10 people out of 500 who thought it was a bad investment. My guess is, that if I read the names, some Superintendent would know virtually everyone of them.

Recall is up a little this year – but still down from 2008. Clearly, we had a huge bump from the billboards when they were fresh, and they still pay dividends, but do not “pop” quite as much today.

Today 2009 2008 Men Women Republican Democrat Self/Fam. At-tend OCTS

Don't Attend OCTS

0%

10%

20%

30%

40%

50%

60%

Yes No


Seen / Read / Heard About CareerTech System


10%

20%

30%

40%

50%

60%

42%

48%

57%53%

47%

34%36%

Yes No

2010 continues the trend of upper income voters being more likely to have seen read or heard something. This is because the advertising is appropriately targeted to these voters.

S/R/H Anything on CareerTech – By Income

Internet

Radio

Enrollment info

Finance info

Prev. Class / Teacher

Specialized training

Billboards

Mail

Newspaper

TV

Pers. Exp.

0% 5% 10% 15% 20% 25%

Today June '08 June '09


What Have You Seen, Read or Heard About the CareerTech System?

For the second year in a row, we have seen a dramatic increase in awareness. We have seen substantial improvement among both those who have a personal experience and those who have not. Clearly, the campaign is resonating.


Do Not At-tend OCTS

0%

5%

10%

15%

20%

25%

30%

35%

40%

45%

50%

34%

24%

17%

35%33% 33%

36%

47%

26%

Yes


Seen / Read / Heard “Elevating Our Economy”

There exists a statistically significant correlation between remembering the “elevating” message and giving OCTS a positive rating.


Good


0%

10%

20%

30%

40%

50%

60%

70%

34% 33% 34%

45%

31%

59% 60% 59%

49%

63%

Yes No

S/R/H “Elevating Our Economy / Careers”

Substantial improvement was seen in both major media markets.

S/R/H “Elevating Our Economy” By Region

All OKC 08 OKC 09 OKC 10 Tulsa 08 Tulsa 09 Tulsa 100%

5%

10%

15%

20%

25%

30%

35%

40%34%

19%

29%

40%

18%

20%

29%

Yes


10%

20%

30%

40%

50%

60%

70%

28%31%

47% 45%

65%62%

50% 49%

Yes No

Again, we see the efficiently of a “leadership” targeted campaign.

S/R/H “Elevating Our Economy” – By Income

Training to Existing Bus.

Help Recruit Companies

Workforce Viable

Help Adult Workers Improve

Help Displaced Workers

Success in Future Edu.

Success in Workplace

0% 10% 20% 30% 40% 50% 60%

4%

7%

9%

8%

8%

17%

30%

8%

8%

8%

14%

20%

14%

21%First Priority Second Choice

Most Important Mission of Oklahoma’s CareerTech System

Oklahomans want CT to focus on high school students – 47% select one of the two missions with this group as their top priority, while 16% select helping adult workers and 20% select one of the three economic development focused areas.

Training to Existing Bus.

Help Recruit Companies

Workforce Viable

Help Adult Workers Improve

Help Displaced Workers

Success in Future Edu.

Success in Workplace

0% 10% 20% 30% 40% 50% 60%

2008 2009 2010

In Top Two Missions – Over Time

We do see a slightly renewed focus on workplace success in 2010. While we saw helping adults spike a little in 2009, these numbers are steady to down a bit in 2010. For the third year, the economic development numbers have declined.

Before Missions Today Men Women Republican Democrat0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%84%

90% 86%93%

85%94%

2% 2% 3% 2% 3% 2%

Agree Disagree

66% Strongly agree vs. 23% Somewhat agree vs. 1% Somewhat disagree vs. 1% Strongly disagree vs. 8% Undecided

Agree: State Money Spent on OCTS is a Good Investment (Post-Missions)

Just by talking about the missions of the CareerTech system, the already high numbers are improved.

All Child in Home No Child OCTS Job Excel-lent / Good


0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%90% 92% 90% 94%84%

2% 1% 3% 1%10%

Agree Disagree

State Money Spent on OCTS is Good Investment (Post-Missions)

More Career Opp.

Option Other than 4yr. College

Pos. for OK

Additional Edu.

Prepares Young People

Brings/Keeps OK Jobs

Attend/Know Someone Who Did

Specialized Training

Improves Econ.

0% 2% 4% 6% 8% 10% 12% 14%

12%

10%

9%

9%

7%

4%

3%

2%

2%


Why Agree That State Money Spent on OCTS is a Good Investment?

I am still astounded by the strength of this number. While the “agree” number is not higher than last year, the disagree is lower. This number remains especially high among those who have had a personal experience – and is a two-to-one among Republicans.

Today 2009 Men Women Republican Democrat Self/Fam. At-tend OCTS

Didn't Attend OCTS

0%

10%

20%

30%

40%

50%

60%

44% 45%50%

38% 37%

49%53%

35%

15%21%

15% 14%18%

13%16% 15%

26%22% 22%

30%26% 25%

21%

28%

Agree Disagree Neither

28% Strongly Agree vs. 16% Somewhat Agree vs. 9% Somewhat Disagree vs. 6% Strongly Disagree vs. 26% Neither Agree nor Disagree

vs. 15% Undecided

OCTS Better Prepares Students

As was mentioned last year – even among those who give OCTS a lower job performance rating, they still see CareerTech as the best educational option in Oklahoma. Clearly, a good number of these voters are simply pessimistic about the state’s entire system.


Good


0%

10%

20%

30%

40%

50%

60%

44%47%

43%

54%

45%

15% 14% 15%12%

29%26% 24% 26% 25% 27%


OCTS Better Prepares Students

Northwest

Northeast

Central Southwest

Tulsa Southeast

OKC Tulsa Media

0%

10%

20%

30%

40%

50%

60%

39%

53%

42%

50%

29%

56%

44%42%

14% 13%16% 15%

19%

8%

15% 15%

21% 22%

27%

19%

33%

27%25%

27%


OCTS Better Prepares Students By Region

While the numbers are still good in the two urban centers – the real strength of CT lies in rural Oklahoma.

OCT Better Prepares Students – By Income


10%

20%

30%

40%

50% 49%47% 46% 47%

11% 11%16%

22%

23%

30%

21%23%


There has been little change of opinion on this question over the last three years. Oklahomans embrace the offering of college credits from CareerTech.


Don't Attend0%

10%

20%

30%

40%

50%

60%

70%

80%

21% 23% 21%25%

17%23% 20% 19% 19%

71% 70% 72%67%

76%

68%73%

77%73%

Gone too far Good to offer

21% Gone too Far vs. 71% Good to Offer Credits vs. 8% Undecided

OCTS Offering College Credit

Those with children are especially supportive.


Good


0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

21%

10%

23%20%

33%

71%

86%

68%73%

61%

Gone too far Good to offer

OCTS Offering College Credit

Today 2009 2008 Men Women Republican Democrat Self/Fam. Attend OCTS

Don't At-tend

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

15% 15% 14% 19%10% 15% 15% 12% 14%

45% 42% 46%48%

42%46% 45% 51% 50%

15% 17%20% 10%

20%13% 17% 12% 12%

12% 9%9% 9% 14% 12% 12% 14% 14%

Adv. Business Individuals Strength. Educ. Communities

15% Advancing OK’s Business and Industrial Community and Economy vs. 45% Preparing Individuals for Successful Careers vs. 15% Strengthening OK’s

Educational Offerings vs. 12% Making a Positive Difference in Local Communities vs. 13%Undecided

Enhances Views of OCTS

Consistently, voters see “preparing individuals” as doing the most to enhance their view of CT.

We continue to see a preference for health care related fields – though traditional fields are up a little from last year.

It is interesting that those with a personal experience are the least likely to see the traditional fields as the most important.

Today 2009 2008 Men Women Republican Democrat Self/Fam. Attend OTCS

Don't At-tend

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

22%20%

21%30%

15%25% 20% 14%

27%

14% 14%22%

17%

12%

16%12%

9%

16%

29% 30%25%

25%

33%

22% 34%40%

24%

4% 4%3%

3%

5% 5% 3% 2%3%

7% 10% 6%6%

8% 8% 6% 9%8%

Traditional Hi-Tech Health Service Professional

22% Traditional-MFG, Auto, Welding, Construction vs. 14% Hi-Tech Programming - Software, IS vs. 29% Health Related Fields vs. 4%

Service – Culinary, Cosmetology vs. 7% Professional – Engineering, Bio-Tech, Acct vs. 24% Undecided

Most Important Careers for OCTS

Northwest Northeast Central Southwest Tulsa Southeast OKC Tulsa Media0%

10%

20%

30%

40%

50%

60%

70%

80%

16%23% 19% 17%

31%24%

18%28%

9%

11% 21%

10%

13%14%

17%

12%

29%

30%

29%

33%

22% 33%32% 24%

4%

7%3%

10% 2%2%

3% 5%7%

9% 7%4% 9% 3% 6% 10%

Traditional Hi-Tech Health ServiceProfessional

Most Important Careers for OCTS By Region

A significant difference exists between the two media markets on this question.

A focus on high school students is again seen – though we now have a trend of increasing concern about adult students. Notice too the breakdown between those with a personal experience and those without.

Today 2009 2008 Men Women Republican Democrat Self/Fam. Attend OCTS

Don't At-tend

0%

5%

10%

15%

20%

25%

30%

35%

40%

45%

50%46%

42%

49% 48%

43%45%

47%

35%

49%

10%

14%

9% 10%10% 9%

12% 12%9%

31%29%

26%

31% 30%33%

27%

35% 34%

Find Career Jump on College Adult Student

46% HS Student Trying to Find Career vs. 10% HS Student Trying to Get Jump on College vs. 31% Adult Student vs. 14% Undecided

Type of Student for OCTS

Those who give OCTS a lower job performance rating

All Child in Home No Childern OCTS Job Excel-lent/Good


0%

10%

20%

30%

40%

50%

60%

46%

50%

45%46%

53%

10%8% 10% 9% 10%

31%27%

31% 31%

24%

Find Career Jump on College Adult Student

Type of Student for OCTS

Radio

On-line

Newspaper

TV

0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50% 55%

6%

19%

21%

51%

14%

17%

35%

29%

Second Choice All

Source for Oklahoma News

All Men Women Rural Urban Republican Democrat0%

10%

20%

30%

40%

50%

60%

4%7%

2%

6%

2%5% 5%

9%11%

6%8% 9% 8% 9%

11%

16%

6%

10%12% 13%

10%

31%33%

29%32%

30%28%

34%

43%

31%

55%

42%45%

43% 42%

More than 10 hrs/wk. Most Days/Less than 10hrs/wk. Couple hrs./wk.

Rarely Never

Listen to Sports

All 2009 Men Women Republican Democrat Self / Fam taken OCTS course


course

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

16%10% 11%

21% 18% 15% 19% 16%

11%11% 10%

12% 12%

10%

14%10%

5%3% 5%

5% 4%

5%

5%

4%5%

6% 7%

3% 4%5%

5%

6%

61%67% 64%

58% 52%63%

56%63%

Daily Weekly Monthly Less than Once/Month Never

16% At Least Daily vs. 11% Couple Times a Week vs. 5% Only Monthly vs. 5% Less Than Once a Month vs. 61% Never vs. 2% Undecided

Time Spent Social Networking

Social networking is especially important to those with children in the home.

All Child in Home No Children OCTS Job Excel-lent / Good


0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

16%30%

13% 14% 16%

11%

14%

10% 12% 8%5%

4%

5% 5% 8%5%

6%

5% 4% 4%

61%45%

66% 63% 57%

Daily Weekly Monthly Less than Once/Monthly Never

Use On-Line Social Networking Sites

Use On-Line Social Networking Sites – By Income


5%

10%

15%

20%

25%

Daily Weekly Monthly Less than Once/Monthly

Margin of error: +/- 4.3%

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