Margaret Manson Chief Inspirator | InnoFuture
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Transcript of Margaret Manson Chief Inspirator | InnoFuture
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Margaret Manson Chief Inspirator | InnoFuture
www.innofuture.com.au
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How Would You Rate Your Innovation Journey To Date?
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2014 Most Innovative Countries - Forbes
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Business Success:Innovation +
Marketing What? How?
The War for Relevance
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Three Things:
#1SEE
the Bigger Picture
#2DISCOVERPossibilities
#3KNOW
how to get STARTED!
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German Mittelstand
& The Hidden Champions
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Mittelstand – Hidden ChampionsDrivers of Competitive Advantage
Market Strengths:
Customer contact: 87%25-50% Employees vs 5-10% in Large Coy)
Image: 84%
Advertising: 36%
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1. Extremely Ambitious Goals2. Narrow Focus 3. Deep Expertise4. Globalization5. Innovation Culture6. People & Leaders Culture.
Mittelstand - Hidden Champions
How do they do it?
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Culture is Everything
Common PurposeLanguage
Heroes & LeadersRituals
Symbols
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Re - Imagineering Our Future…
Australian BusinessMODELFor SMEs
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3. DECISION-MAKING Framework
4. CULTURE
1. VISION
2. MISSION: COMPETITIVE ADVANTAGE
Niche-UP! SPECIALISATION
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Mission – True North
1. Key Market 2. Your Market
Contribution3. Differentiation
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McDonalds’ Mission:"To provide the fast food customer with food prepared in the same high-quality manner world-wide that is tasty, reasonably-priced & delivered consistently in a low-key décor and friendly atmosphere.“
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McDonalds: MissionA Clear Roadmap?
1. Key Market - the fast food customer world-wide
2. Contribution - tasty and reasonably-priced food prepared in a high-quality manner
3. Differentiation - delivered consistently, in a low-key décor and friendly atmosphere (world-wide)
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NOTENOUGH
Competitive Advantage
WARNING:
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Who Moved My Cheese?
Agility to Adapt!
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Simple Decision Framework
Right decisions At ALL levels - Faster.
Freedom within Framework.
Non-Negotiable Principles System
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“Will this Action support our
Non-Negotiable Principles?”
Simplicity One Rule TEST:
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In Practice:Southwest Airlines:
“Will adding Chicken Caesar Salad
help us BE THE LOW-FARE AIRLINE in our
markets?”
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NNP – Activity Map: SE Airlines
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Takeaway.1. Inspire the universe:
VISION2. Calibrate your MISSION3. FOCUS Innovation 4. Unleash AGILITY with a
Decision-Making System5. Build CULTURE that
attracts!
To Win more often!
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The Pay-off:
1. Truly Competitive Brand2. More Profitable Sales3. Effective Innovation4. Business RELEVANCE.
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Accelerate your Journey:Leadership System for Competitive Impact!
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