Margaret Gould Stewart – Elegant Tools: The 4 principles of business design
Transcript of Margaret Gould Stewart – Elegant Tools: The 4 principles of business design
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Margaret Gould StewartVP of Product Design, Facebook
@mags
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Business
Security/Safety/ Welfare
Education
Healthcare
Govt./Regulation/ Policy
Internet Trends 2015 - Mary Meeker, KPCB
Impact of Internet Has Been Extraordinary & Broad…
But – in Many Ways – It’s Just BeginningConsumer
Sector Impact
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Business
Security/Safety/ Welfare
Education
Healthcare
Govt./Regulation/ Policy
Internet Trends 2015 - Mary Meeker, KPCB
Impact of Internet Has Been Extraordinary & Broad…
But – in Many Ways – It’s Just BeginningConsumer
Sector Impact
![Page 8: Margaret Gould Stewart – Elegant Tools: The 4 principles of business design](https://reader031.fdocuments.us/reader031/viewer/2022011721/589de4711a28ab773b8b4c9f/html5/thumbnails/8.jpg)
Business
Security/Safety/ Welfare
Education
Healthcare
Govt./Regulation/ Policy
Internet Trends 2015 - Mary Meeker, KPCB
Impact of Internet Has Been Extraordinary & Broad…
But – in Many Ways – It’s Just BeginningConsumer
Sector Impact
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Reduce Waste
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HumanAttention
FinancialCapital
Human Capital
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HumanAttention
FinancialCapital
Human Capital
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Democratize MarketsReduce Waste
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Democratize MarketsReduce Waste
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Democratize MarketsGrow Economies
Reduce Waste
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Source:
In emerging marketssmall to medium businesses account for
98%of all
businesses
50-80%of industrial employment
50%of manufacturing
employment
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$227Bin economic
development in 2014
4.5Mjobs since Facebook’s
founding
Source: Facebook’s Global Economic Impact, Deloitte 2015
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Democratize MarketsGrow Economies
Reduce Waste
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Facebook Business Design Principles
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No. 1
Help people learnand grow.
Teach people to make the best choices, increasing their confidence and success.
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No. 1
Help people learnand grow.
Teach people to make the best choices, increasing their confidence and success.
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No. 2
Balance efficiencyand effectiveness
Improve how people work so they achieve their objectives with the least amount of effort
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No. 2
Balance efficiencyand effectiveness
Improve how people work so they achieve their objectives with the least amount of effort
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No. 2
Balance efficiencyand effectiveness
Improve how people work so they achieve their objectives with the least amount of effort
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“This is hands down the most time-consuming process and the least efficient thing that I do in my life.
I am confident with that statement. There is no doubt in my mind that is true.
People have wasted years of their lives doing this.” Usability testing participant
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“This is hands down the most time-consuming process and the least efficient thing that I do in my life.
I am confident with that statement. There is no doubt in my mind that is true.
People have wasted years of their lives doing this.” Usability testing participant
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No. 3
Bring clarityto complexity.
Create intuitive ways for people to tackle complicated topics and workflows.
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I found some other options for this slide. But I personally like this one the best (and also found it here. It is an airplane, a Douglas DC7 to be exact http://www.laboiteverte.fr/wp-content/uploads/2014/10/14-cockpit-avion-Douglas-DC-7.jpg) . It’s the most complicated and best quality and it just simply looks the best.
1 - http://777boeing.com/wp-content/uploads/2012/09/boeing_777_cockpit.jpeg 2 - http://air.flightrun.com/images/stories/bombardier-q400/q400-avionics.jpg
3 - http://spaceflight.nasa.gov/gallery/images/shuttle/sts-101/hires/s99_01418.jpg
4 - http://www.airplane-pictures.net/photo/251517/cs-tom-tap-portugal-airbus-a330-200/
There’s a bunch more here too:http://www.airplane-pictures.net/album.php?p=462
laboiteverte.fr
![Page 40: Margaret Gould Stewart – Elegant Tools: The 4 principles of business design](https://reader031.fdocuments.us/reader031/viewer/2022011721/589de4711a28ab773b8b4c9f/html5/thumbnails/40.jpg)
I found some other options for this slide. But I personally like this one the best (and also found it here. It is an airplane, a Douglas DC7 to be exact http://www.laboiteverte.fr/wp-content/uploads/2014/10/14-cockpit-avion-Douglas-DC-7.jpg) . It’s the most complicated and best quality and it just simply looks the best.
1 - http://777boeing.com/wp-content/uploads/2012/09/boeing_777_cockpit.jpeg 2 - http://air.flightrun.com/images/stories/bombardier-q400/q400-avionics.jpg
3 - http://spaceflight.nasa.gov/gallery/images/shuttle/sts-101/hires/s99_01418.jpg
4 - http://www.airplane-pictures.net/photo/251517/cs-tom-tap-portugal-airbus-a330-200/
There’s a bunch more here too:http://www.airplane-pictures.net/album.php?p=462
laboiteverte.fr
![Page 41: Margaret Gould Stewart – Elegant Tools: The 4 principles of business design](https://reader031.fdocuments.us/reader031/viewer/2022011721/589de4711a28ab773b8b4c9f/html5/thumbnails/41.jpg)
I found some other options for this slide. But I personally like this one the best (and also found it here. It is an airplane, a Douglas DC7 to be exact http://www.laboiteverte.fr/wp-content/uploads/2014/10/14-cockpit-avion-Douglas-DC-7.jpg) . It’s the most complicated and best quality and it just simply looks the best.
1 - http://777boeing.com/wp-content/uploads/2012/09/boeing_777_cockpit.jpeg 2 - http://air.flightrun.com/images/stories/bombardier-q400/q400-avionics.jpg
3 - http://spaceflight.nasa.gov/gallery/images/shuttle/sts-101/hires/s99_01418.jpg
4 - http://www.airplane-pictures.net/photo/251517/cs-tom-tap-portugal-airbus-a330-200/
There’s a bunch more here too:http://www.airplane-pictures.net/album.php?p=462
laboiteverte.fr
![Page 42: Margaret Gould Stewart – Elegant Tools: The 4 principles of business design](https://reader031.fdocuments.us/reader031/viewer/2022011721/589de4711a28ab773b8b4c9f/html5/thumbnails/42.jpg)
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No. 4
Be accurateand predictable
Provide reliable controls and relevant feedback that build trust in our products
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No. 4
Be accurateand predictable
Provide reliable controls and relevant feedback that build trust in our products
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No. 4
Be accurateand predictable
Provide reliable controls and relevant feedback that build trust in our products
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Be Accurate and Predictable
Bring Clarity to Complexity
Help People Grow & Succeed
Balance Efficiency & Effectiveness
Facebook Business Design Principles
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Be Accurate and Predictable
Bring Clarity to Complexity
Help People Grow & Succeed
Balance Efficiency & Effectiveness
Facebook Business Design Principles
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Be Accurate and Predictable
Bring Clarity to Complexity
Help People Grow & Succeed
Balance Efficiency & Effectiveness
Facebook Business Design Principles
![Page 54: Margaret Gould Stewart – Elegant Tools: The 4 principles of business design](https://reader031.fdocuments.us/reader031/viewer/2022011721/589de4711a28ab773b8b4c9f/html5/thumbnails/54.jpg)
Business
Security
Education
Healthcare
Environment
Criminal JusticeGovernment
Poverty
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Business
Security
Education
Healthcare
Environment
Criminal JusticeGovernment
Poverty
![Page 56: Margaret Gould Stewart – Elegant Tools: The 4 principles of business design](https://reader031.fdocuments.us/reader031/viewer/2022011721/589de4711a28ab773b8b4c9f/html5/thumbnails/56.jpg)
Margaret Gould StewartVP of Product Design, Facebook
@mags