Marcus Sheridan Keynote
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Transcript of Marcus Sheridan Keynote
The Game has Changed:How Content Marketing can Revolutionize
Your Sales Process and Bottom Line
Marcus Sheridan
@TheSalesLion
70%
“Great Website”
“I want to find what I’m looking for…and I want to
find it quickly.”
Content Marketing
But really, what are we talking about here
with all these fancy marketing phrases?
“Be honest with me
Marcus, were businesses
oversold on all this social
media and content
marketing hype?”-Costco
Magazine
Listen
Communicate
Teach
Help Solve Problems
Are you the
Exception?
Buying a Used Car
Look beyond the
“Rules”
I used
to be
a Pool
Guy.
Burying your
head in the
sand is
officially a
dumb
marketing
strategy
They ask.
You answer.
Embracing the $$$Question
$2,000,000.00 +
The Problem with
Problems
The Best
/
“What is the Secret
Big Mac Sauce?”
How many pages of the your
website would a potential
customer be willing to read?
30
Honest and Transparent Content is the greatest sales and trust-building tool in the world. Period.
105