Marcus Sheridan Keynote

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The Game has Changed: How Content Marketing can Revolutionize Your Sales Process and Bottom Line Marcus Sheridan @TheSalesLion

Transcript of Marcus Sheridan Keynote

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The Game has Changed:How Content Marketing can Revolutionize

Your Sales Process and Bottom Line

Marcus Sheridan

@TheSalesLion

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70%

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“Great Website”

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“I want to find what I’m looking for…and I want to

find it quickly.”

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Content Marketing

But really, what are we talking about here

with all these fancy marketing phrases?

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“Be honest with me

Marcus, were businesses

oversold on all this social

media and content

marketing hype?”-Costco

Magazine

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Listen

Communicate

Teach

Help Solve Problems

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Are you the

Exception?

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Buying a Used Car

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Look beyond the

“Rules”

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I used

to be

a Pool

Guy.

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Burying your

head in the

sand is

officially a

dumb

marketing

strategy

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They ask.

You answer.

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Embracing the $$$Question

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$2,000,000.00 +

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The Problem with

Problems

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The Best

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/

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“What is the Secret

Big Mac Sauce?”

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How many pages of the your

website would a potential

customer be willing to read?

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30

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Honest and Transparent Content is the greatest sales and trust-building tool in the world. Period.

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[email protected]

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www.TheSalesLion.co

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