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Small Market Superstars Ideas for building audience and revenues while programming multiple stations were in abundance. WTSH/Rome, GA PD Kevin Daniels said, “Time management is very important. I make appointments with myself to plan [my] priorities.” Added KGKL/San Angelo, TX PD Boomer Kingston, “Know how to delegate and don’t insist on doing it all yourself.”

TXT WTF? Hipcricket’s Ivan Braker, WGH’s John Shomby, Mozes’ Chris Stacey and Sony BMG’s Heather McBee discussed the uses and effectiveness of text messaging in radio station contests and artist promotion. Panelists even answered questions texted in by attendees.

CRS Thursday Lightning Round More panels and music than you can shake a stick at. Hold on tight...

Bytes & Bagels Delegates learned about streaming services such as Pandora and Last.fm,, and broadcasters in the room voiced concern about the competitive threat. But AOL Music Director/Country Programming Beville Darden encouraged them to stream, saying, “People see (services like AOL’s Spinner) as a machine. You have the advantage of being listeners’ friends.”

Business In Español Author José Cancela identified the striking similarities shared by Hispanics and Country listeners. He pointed out the dramatic projected near-term growth of the Hispanic market – e.g., a third of home buyers in five years will be Hispanics, with $1 trillion in buying power by 2010. Edison Media Research’s Larry Rosin and Arbitron’s Gary Marince shared impressive findings about the value of Hispanics to Country radio.

Growing Online Jennie Smythe, Pinky Gonzales and John Zarling stressed the need for creativity in online advertising. Social networking was explained as a way to understand and receive feedback.

Charts & Beyond Country Aircheck’s Lon Helton and Billboard/R&R’s Wade Jessen addressed a number of chart-related topics including the forces that shape panel size and the level of consensus the charts reveal about which songs are hits. While surprisingly light on label pros, the panel was strongly attended by radio programmers and execs.

Floating Stones: BNA’s Kenny Chesney led an all-star sing-a-long to close out last night’s SonyBMG General Jackson cruise. And label group honcho Joe Galante wasn’t let off the hook. Chesney dragged the exec on stage during a cover of the Rolling Stones’ “Honky Tonk Woman.” Pictured (l-r): Chesney, Galante, Pat Green and Sara Evans. More from the Boat on page 3.

March 7, 2008 Issue 3

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Engaging the X/Y Consumer CAA: Intelligence Group presented an in-depth look at the motives and characteristics of Generation Y. Music, shopping, entertainment, travel, lifestyles and employment were all discussed in the views of the unique age group.

Ideas In 60 Seconds Jimmy Rector moderated this fast-paced panel, which featured free beer and the occasional “social drink” with the crowd when an explanation went beyond the 30 second mark. Suggestions included everything from videocasting and online music testing to random acts of kindness done by station staffers and spending a day just listening to the radio. “Mark Chase made us spend a day listening to our competitors,” recalled Ken Boesen. “You’d be surprised what you’re not hearing.”

Research 101 Inside a station music meeting, with criteria discussed including tempo, familiarity, artist strength, sales, fatigue, competitor spins and more. Another relatively new evaluation tool: downloads -- a factor which Rusty Walker said “were enough that it just about created Taylor Swift. It really got her off the launch pad.” WCRS Live BMI and Country Aircheck sponsored WCRS Live!, featuring performances by Jennifer Hanson, Dean Dillon, Eric Church and Casey Beathard. Country Aircheck opened the event by presenting songwriter Jim Beavers with a plaque recognizing his recent No. 1 “Watching Airplanes.”

Sony BMG Riverboat Label veep Tom Baldrica opened the cruise – which was wall-to-wall with programmers – by introducing Sony BMG’s latest signing, Craig Morgan. Baldrica then brought out as his co-host CNN Headline News anchor Robin Meade. And then the music began. Jypsi, Chuck Wicks, Kellie Pickler, Miranda Lambert, Chris Young, Sara Evans, Brad Paisley and Kenny Chesney all performed. Dann Huff joined Wicks on guitar. Producer James Stroud on drums, Tony Joe White on guitar and harmonica, and guitarist Brent Mason backed Young. Baldrica predicted a No. 1 all-genre sales debut for Alan Jackson’s Good Time. And Chesney determinedly dragged SBMG Chairman Joe Galante on stage for the finale.

The Day Ahead CRS-39 proceedings for Friday, March 7:

8-8:30am Manager’s Breakfast NCC 211-212

Morning Show Marvels This session brimmed with tips for developing compelling content, most of which centered around real life. Premier’s Big D & Bubba discussed their focus on prep and extensive editing, while Brian Egan urged personalities not to neglect their home life. “They’re not children, they’re show prep,” moderator Valerie Gellar quipped.

Boom Or Bust Play MPE’s Dean Ernst, Edison Media Research’s Sean Ross and Pollack Media Group’s Jim Kerr stayed relatively unified in voting top buzz technologies boom or bust. HD Radio was a unanimous Bust, while 360 label deals were split down the middle and the iPhone, DRM-Free Music, Mobile As A Distribution Channel, Internet Radio, Recommendations Engine and User Generated Content all fell under Boom.

Woman To Woman Meg Stevens, Connie Bradley, Julie Talbott, Tammy Genovese and Laurie DeYoung shared wisdom, laughter, and trade secrets with the packed house. All five agreed hard work is the ultimate key to success. “Try to assemble a great team and then let them do their jobs,” said Stevens. “It’s all about a team. Because when everyone has the same goal to win, that’s how you get there.”

Life Of A Song MCA’s EJ Bernas moderated as artists and label pros offered a insight to a song’s success. Luke Bryan and Billy Currington performed the latter’s No. 1 hit “Good Directions,” which Bryan co-wrote.

Sony BMG Luncheon Tom Baldrica kicked off the luncheon, calling it “Jimmy Rector’s Redneck Revolution.” Keith Anderson performed new music before rocking out with surprise guests Foster & Lloyd on their hit “Crazy Over You.” Guests were then treated to a video narrated by Kris Kristofferson focusing on The Johnny Cash Show before Montgomery Gentry took the stage to perform new music in addition to their hits.

Sonic Architecture Moderator Jack Ingram and panelists Jay McCarthy, Brian James, Matt Ganssle and Mike McMay discussed imaging that sets stations apart. Focus on offering something the listener can store away to identify with the station. Repeat things – but not too much. Try not to water down a promo with sponsor details. Take chances every chance you get and keep the proverbial door open to anyone who has ideas.

Flex Your Promo Pecs Details on several successful, large-scale, multi-dimensional sales-driven promotions were offered, and will be posted soon on at www.crb.org.

March 7, 2008 CRS 39 Daily Buzz Powered By Country Aircheck Page 3

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8:30-9:50am PPM: Our New World of Selling NCC 2089-9:50am Straight Answers About PPM Mark O’Neill (ROI Media Solutions) NCC 204-20510-10:50am Revenue & Listenership: Mobile Marketing NCC 209-21010-10:50am Never Lose A Listener Again Valerie Gellar NCC 20610-10:50am 10 Great Sales Ideas Even A PD Would Love NCC 20810-10:50am Radio’s New PPM World Bob McKay (WXTU/Philadelphia), Johnny Chiang (KKBQ/

Houston), Bob Michaels moderates. NCC 204-20511-11:50am Making Your Budget NCC 20811-11:50am Extreme Networking NCC Lobby11-11:50am Voicetracking: Live And Local Scott Michaels (WKKG/Indianapolis & WWWY/Columbus,

IN), David Wood (Cumulus/Indianapolis Dir./Programming), Josh Brandon (WOWF/Crossville, TN), Bob Pickett moderates.

NCC 209-21011-11:50am How We Can Break An Act Damon Moberly (Mercury), John Shomby (WGH/Virginia

Beach), Mike Davis (WBEE/Rochester), Tom Baldrica moderates.

NCC 20612-1:50pm Capitol Lunch Lady Antebellum and Emily West NCC Performance Hall2-2:50pm What Women Want Becky Brenner (KMPS/Seattle), Gwen Foster (KMLE/

Phoenix), Wendy Lynn (WYRK/Buffalo), Jaye Albright moderates.

NCC 209-2102-3:20pm The Biggest Show In Town How to brand events even when they are neutral with John

Marks (KSON/San Diego), Mike O’Brian (KUSS/San Diego), Mike Moore (KWJJ/Portland), John Paul (KUPL/Portland), Scott Lindy moderates.

NCC 2062-3:20pm Radio In The Digital Age Sheila Kirby NCC 208 3-4:20pm No Holds Barred The Sequel Scott Borchetta, Joe Galante (Sony BMG), Jeff Garrison,

Charlie Cook, John Rich, Jewel, Brian Mansfield moderates. NCC 204-2053:30-5pm Words That Get Results NCC 2084-4:50pm Life Of A Legend With George Jones NCC 2065:30-6:15pm New Faces Cocktail Reception West and Center Hall Lobby6:30-10pm New Faces Country Music Dinner & Show Luke Bryan, Jason Michael Carroll, Bucky Covington, Jake

Owen, Taylor Swift. NCC Performance Hall

Night Life Evening activities and showcases are open to all CRS-39 laminate holders unless otherwise indicated.

All Day Country Thunder Tour Bus Various Artists Commerce Street10pm After Midnite Disco Party Various Artists Renaissance East Ballroom Premiere Laminate Only

March 7, 2008 CRS 39 Daily Buzz Powered By Country Aircheck Page 4