MARCH 26, 2014THE BEVERLY HILTON HOTEL

LOS ANGELES, CA

T H E I N S I D E S C O O P

“A Night at Sardi’s” is an annual

celebrity musical revue and awards

dinner to benefit the Alzheimer’s

Association. Laurie Burrows Grad

began this event in honor of her

father, the late playwright/director

Abe Burrows, who had Alzheimer’s.

Laurie chairs the event alongside

her husband, Peter Grad.

“A Night at Sardi’s” has raised over

$21 million toward the Alzheimer’s

Association’s mission to eliminate

Alzheimer’s disease through the

advancement of research; to provide

and enhance care and support for

all affected; and to reduce the risk

of dementia through the promotion

of brain health.

C E L E B R I T Y S I G H T I N G S

Each year, “A Night at Sardi’s”

brings together 1,000 of the

most prominent entertainment

industry leaders and celebrities.

In the past we have been fortunate

enough to count Seth Rogen, Jonah

Hill, Betty White, Ashton Kutcher,

Jason Bateman, Anne Hathaway,

Jennifer Garner, Kristen Bell,

Bradley Cooper, Chelsea Handler,

Taye Diggs, Patrick Dempsey,

Emmy Rossum, Nick Jonas, Vanessa

Williams and many more among our

esteemed performers, presenters

and supporters.

Alzheimer’s Association/ Sponsorship Opportunities

LYNNE CAREY

P: 312.335.5753 E: lcarey@alz.org

Tables/Tickets:

MTA EVENTS

P: 818.906.0240 E: Sardis@mtaevents.com

“A Night at Sardi’s”

is an exciting evening with

extraordinary sponsorship

opportunities. We hope you will join

us as we help move our

vision of a world without

Alzheimer’s disease

closer to a reality.

F O R M O R E I N F O R M A T I O N :

P A S T M E D I A C O V E R A G EIn StyleNew York PostE! NewsUSA TodayLarry King LiveVarietyAccess HollywoodHollywood ReporterEXTRAABC Nightly NewsPeopleNBC Nightly NewsUs WeeklyToday show (NBC)In Touch WeeklyOK! MagazineEntertainment TonightGood Day LAStarKTTV 10 O’clock NewsWeekly VarietyKCOP 11 O’clock NewsLos Angeles MagazineKABC 11 O’clock NewsTV GuideThat’s So HollywoodThe Hollywood Reporter

LA Confidential MagazineKFWBTV GuideAngeleno MagazineSoap Opera DigestLos Angeles Business JournalSoap Opera WeeklyE! OnlineAccessHollywood.com NYPost.comPeople.comUSMagazine.comPerezHilton.comPopSugar.comGlamour.comETOnline.comUSAToday.com Variety on-lineEntertainment.MSN.comRadarOnline.comRadarMagazine.comDistinctionMakeaHollywoodMovie.comDirecTV: The GuideCBS Soaps on-lineBeverly PressLife.com

LA Daily NewsFoxNews.comMyFoxLA.comNBCLosAngeles.comChicagoTribune.comIMDB.comPrivilegeStyleScenes.latimes.comBusinessWeek.comLife & StyleNewYorkSocialDiary.comBeverly Hills 213Wired WestScholastic NewsBeverly Hills CourierSan Gabriel Valley Newspapers (3)V-LifePark La Brea NewsLarchmont ChronicleSoCal Sr Life/Life after 50Pasadena Star NewsWhittier Daily NewsSan Marino TribuneThe WrapBet.comForbes.com

2 0 1 4 P R E S S E x P E C T E D A T T H E S A M E L E V E L A S P A S T Y E A R S

PAST PHOTO AGENCIES / VIdEO SERVICES / fEEdS IN ATTENdANCE:CBS 2/ KCAL 9, Caregiving Club, E! News, FOX News, Hollywood.tv, Maximo TV,

Mingle Media TV, News2Air News Agency, PopStop TV, Reelz Channel, Starcam, Stax TV

Productions, WMTV, ABACA USA, Ad Media, AP, Bauer-Griffin, Beverly Hills Courier, Film

Magic, Getty, Globe. JPI, London Entertainment, Mavrix, Newsflash Pictures, Patrick McMullan,

PR Photos/Examiner.com, REX, SIPA, Startraks, Us Weekly Mag/JTM Photos, WENN, WireImage

The Alzheimer’s Association is the leading voluntary health organization in Alzheimer’s care, support and research.

O u R V I S I O N I S A w O R L D w I T H O u T A L z H E I M E R ’ S D I S E A S E ®

CONTACT THE ALzHEIMER’S ASSOCIATION: 800.272.3900 or alz.org®

• Today, more than 5 million Americans are living with Alzheimer’s disease. • Another American develops Alzheimer’s disease every 68 seconds.• By 2050, up to 16 million Americans will have the disease and an American will

develop the disease every 33 seconds. • Alzheimer’s disease is the sixth-leading cause of death in the United States. • Alzheimer’s is the only cause of death among the top 10 in America without a way to

prevent it, cure it, or even slow its progression. • Deaths from Alzheimer’s increased 68 percent between 2000 and 2010, while deaths

from other major diseases, including the number one cause of death (heart disease), decreased.

• Average per-person Medicare costs for those with Alzheimer’s and other dementias are three times higher than for those without these conditions.

• In 2013, the direct costs of caring for those with Alzheimer’s to American society will total an estimated $203 billion.

O u R M I S S I O N is to eliminate Alzheimer’s

disease through the

advancement of research;

to provide and enhance care

and support for all affected;

and to reduce the risk of

dementia through the

promotion of brain health.

P R E S E N T I N G S P O N S O R S H I P

alz.org/sardis

MARCH 26, 2014

THE BEVERLY HILTON HOTEL

LOS ANGELES, CA

BENEFITS AND PRIVILEGES

• Two prime tables of 12 guests each.

• Exclusive recognition as Presenting Sponsor with corporate logo on step-and-repeat banner.

• Presenting Sponsor designation and corporate logo placement on:

- All “A Night at Sardi’s” printed materials including: Save the Date, Invitation and Printed Program.

- “A Night at Sardi’s” website with link.

• Premium two-page spread (inside front or inside back cover and one page of editorial) in the Printed Program.

• On-stage presence and recognition at the event, both visually (logo featured on multi-media & signage) and verbally (through integration in the show script).

• Opportunity to develop further advertising and promotional tie-ins, using photographs taken during the event (contingent on appropriate representation of Alzheimer’s Association in the advertising and the required approvals).

• Option to participate in gift bags distributed to celebrity performers and presenters.

PUBLICITY AND PRESS COVERAGE

• Prominent visibility and media exposure in one of 2014’s most celebrated and glamorous media-covered events, involving hundreds of prestigious and socially conscious personalities and celebrities. The Alzheimer’s Association public relations department will work in tandem with you to maximize the publicity and public awareness of your participation to ensure that you are consistently represented in publicity efforts, including select press releases, solicitation letters, auction promotions and celebrity tip sheets on the night of the event.

• Writers, photographers and syndicated columnists representing the nation’s top newspapers and magazine publications attended last year’s event. More than 350 million media impressions were generated via articles, syndicated columns and photos, which have appeared in national newspapers, magazines and websites, as well

FINANCIAL COMMITMENT – $150,000

This will entitle you to ALL of the benefits listed in the aforementioned proposal. We would be pleased to discuss the above in greater detail and to learn of your thoughts or additional suggestions pertaining to your participation.

For more information: Lynne Carey TEL: 312.335.5753 FAX: 866.765.2682 E-MAIL: lcarey@alz.org

Access HollywoodBET.comE! News

Entertainment TonightExtraTV.comForbes.com

InStyle.comLos Angeles TimesNYPost.com

TV GuideUSAToday.comUs Weekly

S P O N S O R S H I P L E V E L S

alz.org/sardis

MARCH 26, 2014

THE BEVERLY HILTON HOTEL

LOS ANGELES, CA

CHAMPION BENEFACTOR – $100,000 • Two VIP tables of 12 guests at “A Night at Sardi’s”• A premium two-page spread in Tribute Journal as Champion Benefactor• Listing in all media and printed materials• Special Recognition during the evening’s program• Complimentary on-site Know the 10 Signs of Alzheimer’s Disease corporate seminar for employees

DIAMOND BENEFACTOR – $50,000

• One VIP table of 12 at “A Night at Sardi’s”• Premium two-page spread in Tribute Journal as Diamond Benefactor• Listing in all media and printed materials• Special Recognition during the event• Complimentary on-site Know the 10 Signs of Alzheimer’s Disease corporate seminar for employees

PLATINUM BENEFACTOR – $25,000

• One VIP table of 10 at “A Night at Sardi’s”• Premium two-page spread in Tribute Journal as Platinum Benefactor• Listing in all media and printed materials• Complimentary on-site Know the 10 Signs of Alzheimer’s Disease corporate seminar for employees

GOLD BENEFACTOR – $10,000

• One preferred table of 10 at “A Night at Sard’s”• A full-page advertisement in Tribute Journal as Gold Benefactor• Listing in all media and printed materials• Complimentary on-site Know the 10 Signs of Alzheimer’s Disease corporate seminar for employees

SILVER BENEFACTOR – $5,000

• One preferred table of 10 at “A Night at Sard’s”• A full-page advertisement in Tribute Journal as Silver Benefactor• Listing in all media and printed materials

For more information: Lynne Carey TEL: 312.335.5753 FAX: 866.765.2682 E-MAIL: lcarey@alz.org

R E S E R V A T I O N S

TABLES & TICKETS

o CHAMPION BENEFACTOR AT $100,000 EACH, INCLUDING:

• Two VIP tables of 12 guests at “A Night at Sardi’s”• A premium two-page spread in Tribute Journal as Champion Benefactor• Listing in all media and printed materials• Special Recognition during the evening’s program• Complimentary on-site Know the 10 Signs of Alzheimer’s Disease

corporate seminar for employees

oDIAMOND BENEFACTOR AT $50,000 EACH, INCLUDING:

• One VIP table of 12 at “A Night at Sardi’s”• A premium two-page spread in Tribute Journal as Diamond Benefactor• Listing in all media and printed materials• Special Recognition during the event• Complimentary on-site Know the 10 Signs of Alzheimer’s Disease

corporate seminar for employees

o PLATINUM BENEFACTOR AT $25,000 EACH, INCLUDING:

• One VIP table of 10 at “A Night at Sardi’s”• A premium two-page spread in Tribute Journal as Platinum Benefactor• Listing in all media and printed materials• Complimentary on-site Know the 10 Signs of Alzheimer’s Disease

corporate seminar for employees

oGOLD BENEFACTOR AT $10,000 EACH, INCLUDING:

• One preferred table of 10 at “A Night at Sardi’s”• A full-page advertisement in Tribute Journal as Gold Benefactor• Listing in all media and printed materials• Complimentary on-site Know the 10 Signs of Alzheimer’s Disease

corporate seminar for employees

o SILVER BENEFACTOR AT $5,000 EACH, INCLUDING:

• One preferred table of 10 at “A Night at Sardi’s”• A full-page advertisement in Tribute Journal as Silver Benefactor• Listing in all media and printed materials

o INDIVIDUAL SEATS AT $1,250 EACH, INCLUDING:

• One prime dinner seat at “A Night at Sardi’s”• A listing in Tribute Journal as Friend of the Alzheimer’s Association Number of seats:

Please list me/us as follows:

o INDIVIDUAL SEATS AT $500 EACH

Number of seats: o I will be unable to attend, but enclosed is my 100% tax-deductible

contribution in the amount of:

For additional information about “A Night at Sardi’s” please contact MTA Events at TEL: 818.906.0240; FAX: 818.906.0235; E-MAIL: sardis@mtaevents.com

alz.org/sardis

MARCH 26, 2014

THE BEVERLY HILTON HOTEL

LOS ANGELES, CA

ADVERTISEMENTS

oOUTSIDE BACK COVER* AT $15,000o INSIDE FRONT COVER* AT $7,500o INSIDE BACK COVER* AT $7,500oGOLD PAGE AT $3,000o SILVER PAGE AT $2,000o FULL PAGE AT $1,000oHALF PAGE AT $500o FRIENDS LISTING AT $250

*Subject to availability

MECHANICAL REQUIREMENTS

COVER PAGES = 7.5” Wide x 10” HighGOLD/SILVER/FULL PAGE = 7.5” Wide x 10” HighHALF PAGE = 7.5” Wide x 5” High

All ads are non-bleed, except for the covers.

SUBMISSION FORMATS

For ad copy we encourage MAC high resolution (300 dpi) PDF, EPS, TIFF or JPEG files with fonts embedded or outlined. For copy requiring typesetting, please type or print on a separate sheet.

AD SUBMISSIONS

E-Mail (5MB or less): Sardis@mtaevents.com

Mail: Alzheimer’s Association c/o MTA Events 13636 Ventura Boulevard, Suite 445 Sherman Oaks, CA 91423

Deadline for ad materials: Friday, March 7, 2014

Due to the charitable nature of this event publication, AGENCY DISCOUNTS DO NOT APPLY.

PLEASE RESERVE THE FOLLOWING:

CONTINUED

P A Y M E N T O P T I O N SMARCH 26, 2014

THE BEVERLY HILTON HOTEL

LOS ANGELES, CA

Name .......................................................................................................................................................................................................................................

Company/Organization ..........................................................................................................................................................................................................

Address ...................................................................................................................................................................................................................................

City ........................................................................................................................................... State .........................................Zip ......................................

Phone ......................................................................Fax ................................................................. E-mail ............................................................................

METHOD OF PAYMENTo Please send an invoice. I understand payment is requested prior to the event.

o A check is enclosed (please make checks payable to Alzheimer’s Association)

o Please charge to my: oAmerican Express oMaster Card oVisa oDiscover

Card Number ............................................................................................Expiration Date ...................................................... CCV Code ...........................

Name (as it appears on the card) ..........................................................................................................................................................................................

Cardholder Signature .............................................................................................................................................................................................................

PLEASE RETURN THIS FORM TO: “A NIGHT AT SARDI’S”

c/o MTA Events

13636 Ventura Blvd., Suite 445

Sherman Oaks, CA 91423

TEL: 818.906.0240

FAX: 818.906.0235

E-MAIL: sardis@mtaevents.com

All contributions in excess of this evening’s dinner and entertainment ($250/person)are tax-deductible as a gift to a charitable organization (tax ID# 13-3039601).

alz.org/sardis

AS IT SHOULD APPEAR IN PRINTED MATERIALS AND ONLINE