March 11

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03/04

name / melissa hartley book / 50/50 portfolio

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OBJECTIVE /

Develop an conference based around the idea of experimental typography and design a book, schedule, mailer, name badge and poster to intrigue and engage the audience in attendance.

PROCESS /

In a scientific context, an experiment is a test of an idea; a set of actions performed to prove or disprove a hypothesis. Experimentation in this sense is an empirical approach to knowledge that lays a foundation upon which others can build. It requires all mea-surements to be made objectively under controlled conditions, which allows the proce-dure to be repeated by others, thus proving that a phenomenon occurs after a certain action, and that the phenomenon does not occur in the absence of the action.

My approach to this project was to break down the way people think and how they approach design problems. Designer’s predominantly think either with the left side of their brain or right side of their brain. My goal was to show how each designer, left or right, would handle a given problem and the solution that would follow. The solutions that were to be discovered both lead to a visual form of communicating the same prob-lem but with different priorities all of which make design engaging.

WHITE AND GREY DO MATTER.

PROJECT / type conference

INSTRUCTOR / ariel grey

CLASS / typography 4

APPLICATIONS /book, mailer, poster

TYPEFACE / vitesse ,blender

PAPER /epson heavy weight matte

PRINTER / epson 2400

BINDERY / california office

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03/04

name / melissa hartley book / 50/50 portfolio

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March 11

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Transcript of March 11