MARCELA ASSOCIATES LTD service.

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MARCELA ASSOCIATES LTD Delivering new technology, unique products and enhanced service.

Transcript of MARCELA ASSOCIATES LTD service.

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MARCELA ASSOCIATES LTD

Delivering new technology,

unique products and enhanced

service.

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MARCELA BUSINESS

SOLUTIONS PVT LTD (INDIA)

Delivering new technology,

unique products and enhanced

service.

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CORPORATE OVERVIEW

Our today is your

tomorrow

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ABOUT USAt Marcela Associates doing business matters very much to us. Good decision-making is crucial. Sometimes, the best course of action is unclear, but by focusing on the interests of our customers we serve, we do what is right for everyone involved.

At Marcela Associates we pride ourselves on building long-term relationships, rather than pursuing short-term profits, by going above and beyond the minimum standards required and, taking careful account of the impact of our actions on our customers.

Whether we speak to our customers daily or we support others each of us can make decisions that shape the future for better.

This is not only a privilege but also a responsibility.

OUR PROMISES & VALUES

• Develop brands and align behaviours

• Bespoke and transparent road map of client activity

• Offer shared risk and reward

• Share global network of contacts and expertise

• Use creativity, technology and innovation

• Focus on tangible and measurable differences

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OUR SERVICESOur network of valued clients covers fastest growing trade corridors and economic zones our client revenue derives from businesses and individuals with an international presence.

The value of our international network comes from our connections to the people who drive their business. We provide products and services enabling our customers to meet their diverse financial needs – from purchasing to financing and construction. Our relationships reflect the geographic reach of our network and the range of customers we support.

Marcela Associates are on both sides of a transaction, we can help them overcome obstacles and manage risk more effectively. We are uniquely positioned to be the bridge between customers, both large and small.

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• We develop our products and services to be consistent and to represent the highest standards across all oumarkets

• Service our clients efficiently and in a consistent manner

• Help our clients trade and invest internationally in global trade and cash management, foreign exchange

• Share global network of contacts and expertise

• Developing long-term relationships with clients to delivering our strategy and growing business.

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OUR SOLUTIONS

• Healthcare

• Reward and compensation

• Business Investment

• Food and Beverage

• Construction

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OUR TEAM

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Steve Adamthwaite

CEO

Email:

[email protected]

Stephen Rees

Technical Director

Email:

[email protected]

Mark Yadav

Director (India)

Email:

[email protected]

John Vickers

Managing Director

Email:

[email protected]

Tim Johnson

Financial Director

Email:

[email protected]

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MARCELA ASSOCIATES LTD

Delivering new

technology, unique

products and enhanced

service.

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INTRODUCTION

• Fries though a very popular snack in India, and only available at a few QSR chains.

• Through the introduction of #INSTAFRIES vending machine, French Fries would be made available on the high street, transport hubs, leisure venues and drive throughs for consumers to have their favourite and much loved snack on the go, at reasonable and affordable prices.

• The #INSTAFRIES vending machine will put FRIES within the arms reach of the consumer.

• A new concept and a new business sector

• Leverages on the fashion/trend for American / European fast foods particularly in Fries

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INDIA

• With a population of 1.3Bn, and a trend to where Western clothes, and eat Western foods, India represents a significant emerging market for this product.

• The Airports Authority of India has supported the installation of vending machines in India to offer convenience to consumers. Moreover, the Indian government has also assisted by supporting the installation and maintenance of vending machines in metropolitan cities such as including Delhi, Mumbai and Bangalore.

• The Indian food and beverage vending market is still at a nascent stage. However, the growth in this market will be driven by the growth in organized retailing in malls and multiplexes, BPOs, IT and ITES sectors. Food vending machines available in India are cold beverages vending machines, snacks vending machines, combined vending machines, and others.

• Corporate

• Retail

• Public Infrastructure (Railway/Bus Stations/Service Station/Sporting Arena)

• Healthcare

• Education

• Police

• Military

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EXAMPLE TARGET DELHI NCR & AIRPORT CAFES

• Hospital cafes - 172

• School College canteens - 2381

• Pubs/Bars/Night Clubs - 70

• Airports - 49

• Food Courts at Malls - 246

• QSR food chains – example KFC, Burger King, Haldiram - 65

• BPO Cafes - 100

• Major Metro Station/Junctions - 25

• High Traffic Market Area - 11

• Golf Resorts/Clubs – 21

• Petrol Stations/Mini Marts - 393

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MARKET

• Target Market – Young-Fashionable / High Disposable Income / Commuters

• Quality product, reliability with maximum up time, national support network, lowest life cycle costing

• Scalable business model

• Advertising opportunity and revenue generation

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EXAMPLE LOCATIONS

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INDIA - COMPETITION

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CONCEPT TIMELINE

2017 2018 2019 2020 2021

The first working

prototype machine

produced for market

testing

First Prototype

Prototype and testing

completed for

client/investment demo.

Prototype 2

Development Machines launched at

Expo for commercial

distribution partnering

and leasing.

India & UAE Expo

Market feedback and

manufacturing

production

improvements

Market Feedback

and Dev2Pre commercial

production machines

used for exhibitions and

marketing collateral

India / UAE

2016

Design concept drafted

for vegetable oil

immersion fryer.

Market research started

Initial Design

Concept

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DESIGN

• Consistent French Fries

• Freshly cooked on demand

• 90 Second Cook Time

• Rice Bran Oil – No cholesterol, no trans-fats

• Hygienic Cooking Process

• Quality product, reliability with maximum up time, national support network, lowest life cycle costing

• Scalable business model

• Advertising opportunity and revenue generation

• Post Covid-19 Touchless food preparation

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INTERNAL DESIGN

• Weighing of cup portion

• Cup position monitoring

• Oil temperature, ambient temperature

• Remote alarm / interrogation capability

• Option for advertising screen

• Increase fry store

• Freezer and fryer within the machine

• Oil top up reservoir

• Improved sachet mechanism

• Contactless payment facility

• Improved fries handling for multiple orders

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TECHNOLOGY• Standard vending machine frame size:

1800mmH x 800mmW x 600mmD (tbc)

• Weight : 300Kg

• Operating Temperature : -5 to +50DegC

• 230V, 13Amp 50Hz Electrical

• 100 servings/day with standard components and one loading

• 90 second fries preparation

• Multiple payment options (token, coin, card, contactless)

• Remote monitoring option

• Advertising LCD capability

• 1 year manufacturers warranty

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PAYMENT TECHNOLOGY

• Contactless payment

• Bitcoin Transactions

• Contactless payment via cell phone or cards

• No cash

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TECHNOLOGY SOLUTIONS IN FOOD SERVICE

• Grab & Go vending

• Increase in vending only retail hubs

• Purchasing analysis through telematics

• Purchasing time profiles

• Machine activity trending

• Demographics of users

• Possible partnership Apps

• Base machine used for touchless food preparation in hotels/restaurants

• Cup dispensing chemically treated by UVC lights

• Hand sanitizer wipes dispenses with condiments

• Environmentally friendly paper packaging

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ADDITIONAL OPTIONS & REVENUE STREAMS

• LCD user interface doubles as advertising on machine front

• Additional revenue stream for advertising or public information

• Remote machine health monitoring

• Order via phone App for food & drink combination with strategic partners

• Possible voice recognition for car drive through facility

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APPROVALS

• CE Approved

• NSF International Tested

• UL Approved production facility

• 1 Year Manufacturers Warranty

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MACHINE DESIGNS –SHORT LIST

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EXHIBITION STAND AT THE AHAAR

Market Testing Exhibition Stand with two

Prototype and working machines

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ENQUIRIES AT THE AHAAR DELHI EXHIBITION

Sample client logs : Over 250 positive

enquiries

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LAUNCH

MACHINES WOULD BE LAUNCHED IN THE INDIAN MARKET IN PHASES

• FIRST PHASE –

NORTH INDIA STARTING WITH THE DELHI

• SECOND PHASE – WESTERN INDIA

• THIRD PHASE – SOUTHERN/CENTRAL INDIA

• FOURTH PHASE – EASTERN/NORTH EAST INDIA

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INDIA –ROUTES TO BUSINESS

• Direct Machine Purchase

• Direct Machine Purchase + Service/Support Contract

• Leasing inclusive of Service/Support Contract

• Owner/Operator

• Front of House / Back of House machine options

• Strategic Partnering – F&B

• Strategic Partnership – Franchise

• Strategic Partnership – Business Partnership / Shares

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POTENTIAL BUSINESS MODEL

New Business

(New Region)

Marcela India

Marcela India

New Business

(MARCELA)

COUNTRY

OR REGION

COUNTRY

OR REGION

MARCELA ASSOCIATES JOINT VENTURE COMPANY

Opportunity for : Funder / Equity Partner / Owner

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FINANCE LEASE

• A finance lease is a method of financing assets where they remain the property of the finance company that hires them and the lessee pays for the hire of the asset or assets.

• The lessor charges a rent as their reward for hiring the asset to the lessee. The lessor retains ownership of the asset but the lessee gets exclusive use of the asset (subject to meeting the terms of the lease).

• A finance lease transfers substantially all of the risks and rewards of ownership of the asset to the lessee. Using a finance lease means that the asset will appear on the lessee’s balance sheet, with outstanding rentals represented as a liability.

• Finance leases are either fully amortising (the rentals write the asset down to zero at the end of the term of hire) or to a balloon rental (this may equal the estimated value of the asset at the end of the term of hire).

• The balloon rental is a contracted sum that the lessee pays at the end of the term of hire but, of course, the lessee has had the benefit of paying a lower rental during the term itself. Leases with balloon rentals are usually available where the asset has an intrinsic value which will be at least equal to the balloon rental.

• At the end of the lease term, the lease may be offered a lease on the asset for a secondary period at anything between a nominal ‘peppercorn’ rental and a commercial rent.

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FINANCE LEASE –ASSET MAINTENANCE

• It is worth noting that while you are in possession of the asset on a finance lease, you will be responsible for the maintenance of the asset and any servicing that may be required. In some instances a separate maintenance contract may be possible –this should be discussed with the leasing company.

• With a finance lease, you will be held accountable for any damage caused to the asset, so it is important to ensure you have an insurance policy for the asset or assets in question that covers all potential damages that could arise over the course of the lease.

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SERVICE & MAINTENANCE

• Service and maintenance of the machines will be taken care of through a service and maintenance contract with the manufacturer of the machines.

• Marcela will enter in to a maintenance contract with the manufacturer.

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FINANCE LEASE –END OF FINANCE PERIOD

• At the end of the finance lease contract you may be given the opportunity to extend the lease or to return the asset to the finance company. This is dependent on the terms of the agreement, but in most cases you’ll find that at the end of the primary lease period you will have the option to extend your lease. If an extension is not required, the asset will be returned to the finance company, normally to be sold on.

• Alternatively, the asset could potentially be sold to a third party by the lessee. In this instance the lessee would act on behalf of the lessor and may be given a rebate of rentals equating to a part of the sales proceeds. This will again depend on the terms outlined in the finance lease agreement.

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FINANCE LEASE –ADVANTAGES TO LEASE

• Set regular payments

• Minimal cost upfront

• Rentals are usually Corporation Tax deductible

• Potential to carry on using the asset at the end of the lease period

• Additional line of finance that may not affect core banking arrangements

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FRANCHISE BUSINESS MODEL

• Manufacture the machines in India.

• Principle company will allot Territorial Franchises against a Franchise Fee

• An MoU/Agreement signed between principle and Franchisee.

• Machines will be given on a 3 year lease rental to the franchisee by the principle company.

• Royalty to be paid on purchase of Frozen Fries from principle company.

• Franchisee will handle the distribution of consumables where machines are placed. Consumables - frozen fries, rice bran oil, cups - will be purchased from the principle company by the Franchisee.

• All above the line promotion activities will be handled by principle.

• A minimum of 10 machines per Franchise. Up to a maximum of 25.

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FINANCIALS

To be discussed in further depending on which business options you wish to proceed with.

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