Marcel Baron New New Media Barcelona 27 Nov 2008
-
Upload
marcel-baron -
Category
Business
-
view
1.194 -
download
0
description
Transcript of Marcel Baron New New Media Barcelona 27 Nov 2008
![Page 1: Marcel Baron New New Media Barcelona 27 Nov 2008](https://reader034.fdocuments.us/reader034/viewer/2022051817/547b0867b47959a4098b4d2a/html5/thumbnails/1.jpg)
1
BUILDING A SMARTER PLANET
1
![Page 2: Marcel Baron New New Media Barcelona 27 Nov 2008](https://reader034.fdocuments.us/reader034/viewer/2022051817/547b0867b47959a4098b4d2a/html5/thumbnails/2.jpg)
2
Something meaningfulis happening.
The way the world worksis changing.
![Page 3: Marcel Baron New New Media Barcelona 27 Nov 2008](https://reader034.fdocuments.us/reader034/viewer/2022051817/547b0867b47959a4098b4d2a/html5/thumbnails/3.jpg)
3
The world is smaller. The world is flatter. The world is about toget a whole lot smarter.
![Page 4: Marcel Baron New New Media Barcelona 27 Nov 2008](https://reader034.fdocuments.us/reader034/viewer/2022051817/547b0867b47959a4098b4d2a/html5/thumbnails/4.jpg)
4
BECAUSE IT CAN.
BECAUSE IT MUST.
BECAUSE WE WANT IT TO.
4
![Page 5: Marcel Baron New New Media Barcelona 27 Nov 2008](https://reader034.fdocuments.us/reader034/viewer/2022051817/547b0867b47959a4098b4d2a/html5/thumbnails/5.jpg)
5
1 billion transistors for each person on earth.
BECAUSE IT CAN.
1 trillion things connected to the net.
Cloud computing as a means of provisioning computing resources.
By 2010, 30 billion RFID tags, embedded intoour world.
![Page 6: Marcel Baron New New Media Barcelona 27 Nov 2008](https://reader034.fdocuments.us/reader034/viewer/2022051817/547b0867b47959a4098b4d2a/html5/thumbnails/6.jpg)
6
40-70% =Estimated lossesof electrical energy because grid systems are not smart
In one small business district in Los Angeles alone, cars burned 47,000 gallons of gasoline just looking for parking.
BECAUSE IT MUST.
Only 20–30 percent of reserves are extracted from the world’s existing oil wells.
In our healthcare systems, electronic health records could save 100,000 lives a year.
Weather-related events inflicted $1 trillion in damage from 1980 to 2003.
6
![Page 7: Marcel Baron New New Media Barcelona 27 Nov 2008](https://reader034.fdocuments.us/reader034/viewer/2022051817/547b0867b47959a4098b4d2a/html5/thumbnails/7.jpg)
7
Smart oil fields Smart traffic Smart energy
BECAUSE WE WANT IT TO.
Smarter water management
Smart food supply
Smart architecture Smart disease prevention
Smart healthcare
7
![Page 8: Marcel Baron New New Media Barcelona 27 Nov 2008](https://reader034.fdocuments.us/reader034/viewer/2022051817/547b0867b47959a4098b4d2a/html5/thumbnails/8.jpg)
8
WHAT’S NEXT? What does a smarter planet mean to you?
8
![Page 9: Marcel Baron New New Media Barcelona 27 Nov 2008](https://reader034.fdocuments.us/reader034/viewer/2022051817/547b0867b47959a4098b4d2a/html5/thumbnails/9.jpg)
Marcel Baron
Sr Marketing Manager, Innovative Marketing
Barcelona 27 September 2008
![Page 10: Marcel Baron New New Media Barcelona 27 Nov 2008](https://reader034.fdocuments.us/reader034/viewer/2022051817/547b0867b47959a4098b4d2a/html5/thumbnails/10.jpg)
10
![Page 11: Marcel Baron New New Media Barcelona 27 Nov 2008](https://reader034.fdocuments.us/reader034/viewer/2022051817/547b0867b47959a4098b4d2a/html5/thumbnails/11.jpg)
![Page 12: Marcel Baron New New Media Barcelona 27 Nov 2008](https://reader034.fdocuments.us/reader034/viewer/2022051817/547b0867b47959a4098b4d2a/html5/thumbnails/12.jpg)
![Page 13: Marcel Baron New New Media Barcelona 27 Nov 2008](https://reader034.fdocuments.us/reader034/viewer/2022051817/547b0867b47959a4098b4d2a/html5/thumbnails/13.jpg)
![Page 14: Marcel Baron New New Media Barcelona 27 Nov 2008](https://reader034.fdocuments.us/reader034/viewer/2022051817/547b0867b47959a4098b4d2a/html5/thumbnails/14.jpg)
![Page 15: Marcel Baron New New Media Barcelona 27 Nov 2008](https://reader034.fdocuments.us/reader034/viewer/2022051817/547b0867b47959a4098b4d2a/html5/thumbnails/15.jpg)
![Page 16: Marcel Baron New New Media Barcelona 27 Nov 2008](https://reader034.fdocuments.us/reader034/viewer/2022051817/547b0867b47959a4098b4d2a/html5/thumbnails/16.jpg)
![Page 17: Marcel Baron New New Media Barcelona 27 Nov 2008](https://reader034.fdocuments.us/reader034/viewer/2022051817/547b0867b47959a4098b4d2a/html5/thumbnails/17.jpg)
TV Rad
io
Pri
nt
E m
ail
Blo
gs
Soci
al n
etw
orks
RSS
Wik
i
Pod
cast
s
Sear
ch E
ngin
e
Vir
tual
Wor
lds
SMS
![Page 18: Marcel Baron New New Media Barcelona 27 Nov 2008](https://reader034.fdocuments.us/reader034/viewer/2022051817/547b0867b47959a4098b4d2a/html5/thumbnails/18.jpg)
IBM Marketing & Communication 2.0
Profiles
Communities
Blogs
Dogear
Activities
![Page 19: Marcel Baron New New Media Barcelona 27 Nov 2008](https://reader034.fdocuments.us/reader034/viewer/2022051817/547b0867b47959a4098b4d2a/html5/thumbnails/19.jpg)
Cobra4b.exe
![Page 20: Marcel Baron New New Media Barcelona 27 Nov 2008](https://reader034.fdocuments.us/reader034/viewer/2022051817/547b0867b47959a4098b4d2a/html5/thumbnails/20.jpg)
![Page 21: Marcel Baron New New Media Barcelona 27 Nov 2008](https://reader034.fdocuments.us/reader034/viewer/2022051817/547b0867b47959a4098b4d2a/html5/thumbnails/21.jpg)
![Page 23: Marcel Baron New New Media Barcelona 27 Nov 2008](https://reader034.fdocuments.us/reader034/viewer/2022051817/547b0867b47959a4098b4d2a/html5/thumbnails/23.jpg)
Copyright information
© Copyright IBM Corporation 2008
IBM CorporationNew Orchard Road Armonk, NY 10504 U.S.A.
Produced in the United States of America06-08All Rights Reserved
IBM, the IBM logo and ibm.com are trademarks or registered trademarks of International Business Machines Corporation in the United States, other countries, or both. If these and other IBM trademarked terms are marked on their first occurrence in this information with a trademark symbol (® or ™), these symbols indicate U.S. registered or common law trademarks owned by IBM at the time this information was published. Such trademarks may also be registered or common law trademarks in other countries. A current list of IBM trademarks is available on the Web at “Copyright and trademark information” at ibm.com/legal/copytrade.shtml
Other company, product and service names may be trademarks or service marks of others.
Use of the information herein is at the recipient's own risk. Information herein may be changed or updated without notice. IBM may also make improvements and/or changes in the products and/or the programs described herein at any time without notice.
References in this publication to IBM products or services do not imply that IBM intends to make them available in all countries in which IBM operates.
CIP03017-USEN-00