Marc Segarra
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Transcript of Marc Segarra
![Page 1: Marc Segarra](https://reader038.fdocuments.us/reader038/viewer/2022103106/58a19b361a28abe50c8bdd9e/html5/thumbnails/1.jpg)
Customer Discovery & Customer Experience
Marc Segarra
brochure / quick view
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Experienced strategist and human-centered researcher with an extensive track record of developing and aligning people into projects to achieve excellence. With a focus on Customer Discovery and Customer Experience using People-Centered innovation methods and Design Thinking tools
SUMMARY
15with creativity strategy and people innovation
years
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es.linkedin.com/in/marcsegarratorres/
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+70 Co-creation workshops +60 Profiles Sessions +300 Customer Interviews +55 Unique Value Propositions +40 Design Thinking Sessions / CPS +20 User Tests
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!• Workshops, presentations, talks & masterclasses • Support ideation (generative techniques) • New business models (Blue Oceans) • Hybridization !• Customer Discovery/Experience for service innovation, new products & business models. • Co-creations (manage perception and team participation) • Co-designs (collaborative design sessions) • Agile methodologies for hypothesis-driven innovation (Lean Methods & Canvas) • Human centered tools (Design Thinking) • Interviews with users (Contextual and depth) • Strategic Design (CPS, Simplex Basadur) • Empathy Map & Persona • UVP (Unique Value Proposition) • UX Research / User Test / Focus groups • User Journey / Blue Print Tool / Service Design !• Team Building Sessions • Personality Profiles (Personality test + Basadur test) • Leading teams to take the user experience to a new level • Creative High Performance Teams • Multidisciplinary teams managing !• Visual information design / Visual Thinking • Retrospectives
METHODS EXPERTISE
IDEA
METHODS
TEAMS
XTRAS
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CustomersPROFESSIONAL EXPERIENCE
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StartupsPROFESSIONAL EXPERIENCE
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Consultancy
Training
2001 2016
PROFESSIONAL EXPERIENCE
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Experience & methods
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Profiles • Team Building Sessions • Personality Profiles (Personality test + Basadur test) • Leading teams to take the user experience to a new level • Creative High Performance Teams • Multidisciplinary teams managing
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+60 Profiles sessions
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Skills
People’s behaviour
Team building
Actions
Innovative profile
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Contextual interviews Understanding more and better
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+300 Customer Interviews
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Etnographics & Contextual interviews
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Co-creation workshopsPerception / Validation
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+70 Co-creation workshops
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UVPThe unique value proposition
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+55 Unique Value Proposition
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Co-design workshopsDesigning together / Detecting phases
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Designing togetherfor the next steps
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28
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Card Sorting
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Prototyping techniquesPaper modeling / Prototyping
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Co-creation with velcro modeling
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User TestsViewing Use / Usability / Screencast
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Observing and analysing the user behaviour
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Hardware experience
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Interface for Edger MAXIMA machine
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Software and hardware of Admira Digital Signagewww.admiradigitalsignage.com
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(IOT) Beacons startup for in-store analytics
Customer Discovery
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Hybridization and product creativity for 3D printing
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(some) workshops & masterclasses
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Creative algorithm & Hybridization
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Challenges workshop and Co-creation with participants: Apps&Cultura
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Creative & Co-Creation Manager in Parc de Recerca Creativa
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Workshop in 4YFN
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Creative algorithm for organizations and
teams
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Contact