The internationally successful fashion company Marc Cain was founded

in 1973 by Helmut Schlotterer, the Chairman of the Management

Board. Today Marc Cain is a globally operating premium brand for

ladies’ fashion with its own production facility in Germany. Marc Cain

manages its global business from the head offi ce in Bodelshausen.

To further safeguard the brand’s competitiveness, between 2007 and

2014 around 82 million euros were invested in administration and manu-

facture, as well as research and development. A new logistics centre is

currently undergoing construction at the company’s headquarters in

Bodelshausen, Germany. The start-up operations of the dispatch and

warehousing technology are planned for spring 2015. The investment

amounts to around 30 million euros and will, as in the past, be paid for

entirely from the cash fl ow.

The company meanwhile employs over 865 members of staff in Germany

alone and generated a turnover volume of 253 million euros in 2013.

177 Marc Cain Stores, 287 Shop-in-Stores, 472 Custody customers and

another 1001 upmarket specialist retail stores in 59 countries character-

ise the selective distribution strategy. New Stores and new Shop-in-Stores

are currently in the pipeline. The Marc Cain export ratio is over 60 %, with

expansions continuing.

The production of Marc Cain garments is a European process. 90 % of

the procurement share is in Europe. The advantage is that the distances

are not only shorter and faster, but the use of resources is also mini-

mised, which protects the environment. Social and ecological standards

specifi ed by European legislation are strictly adhered to.

Marc Cain

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The supplier management is shaped by close and long-standing relations

and includes a portfolio of absolute specialists in every product category –

without needing to jump back and forth between different suppliers and

countries.

Since the founding of Marc Cain in Italy, the company has been preserving

its Italian roots combined with German perfection. The highest standards

when it comes to design, quality, materials, the latest processing tech-

niques and the fit are Marc Cain’s number one priority. This is why the

fabrics, like the woven materials, jerseys and knitting yarns come directly

from Italy. The knitting of the yarns on highly modern knitting machines

and also the finishing of the fabrics in textile finishing processes takes

place in Germany, in order to ensure the quality and desired wearing com-

fort for which Marc Cain is renowned. The innovative qualities and unique-

ness of the Marc Cain collections have their roots in the German produc-

tion facility in Bodelshausen, which successfully runs a three-shift system

for knitting, finishing and printing. The final stages of production, i.e. the

sewing together of the garment components, takes place in Romania and

Hungary by partner companies, in which more than 2000 employees work

for Marc Cain.

Research and development play an important role at Marc Cain. Constant

innovation is the basic prerequisite for running a Marc Cain production

facility in Germany. Even back in the seventies Marc Cain was a pioneer

by having the first electronically operated knitting machines. In the highly

modern production facilities at the headquarters in Germany, currently

100 knitting machines are in operation, 92 of which are flat knitting

machines and 8 circular knitting machines specifically for the manufacture

of garment fabrics. The majority of flat knitting machines are able to cre-

ate “Knit & Wear 100 % Made in Germany” products. “Knit & Wear” is

the production of a garment in just one single step, i.e. a completely fin-

ished product leaves the machine. After processing at the Bodelshausen

site, the garment can also be printed in-house. Due to the high demand,

additional “Knit + Wear” products are being added to the Marc Cain col-

lections.

At Marc Cain the collection is the star! The company philosophy was

therefore defined by the following guidelines: a sense of aesthetics and

art, combined with casualness and naturalness, innovative thinking and

exclusivity. Fashion that is always a little bit different and yet always true

to itself. Distinctive and unmistakeable – that is the vision of Marc Cain

Coordinates. Marc Cain not only understands Coordinates to be a perfect-

ly coordinated outfit, but, above all, as the subtle meeting of seemingly

different individual pieces.

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Contradictions which nevertheless come together to create a rounded

image. The resulting interplay forms a new definition of the term “look” –

the Marc Cain look. This is translated into the three sub-labels Marc Cain

Collections, Marc Cain Sports and Marc Cain Essentials.

Marc Cain Collections, the company’s core label, combines sensuous sil-

houettes with cool, glamorous details, reflecting the zeitgeist with its own

style and class.

Marc Cain Sports is casual and leisurewear: trendy, sporty and with a real

zest for life. The label combines modern design with functionality and body

awareness.

Marc Cain Essentials is the interpretation of timeless classics with smart

tailoring, a clear cut design and the highest quality materials, influenced

by the changing face of fashion over time – elegant, casual and clean.

Marc Cain Separates emphasises the product group expertise of

Marc Cain. Marc Cain Separates was launched in the Spring/Summer

2014 season. Independent of the main collection, individual product

groups are now being offered separately, which are regularly added to,

including ranges like outdoor, leather, dresses, business, cashmere,

knit & denim and blouses & pants.

The Marc Cain woman lives for today, is confident, open-minded and

curious. She loves being a woman, which she expresses through what

she wears – naturally and effortlessly.

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