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8/9/2019 Marbs Boards
http://slidepdf.com/reader/full/marbs-boards 1/10
Danielle Muntyan OUGD603 Extended Practice Brief # 10 Lifestyle & Culture Supplement, Vol. 01.
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Danielle Muntyan OUGD603 Extended Practice Brief # 10 Lifestyle & Culture Supplement, Vol. 01.
The Brief
Design and produce a series of Lifestyle & Culture
supplements focusing on European destinations, in
order to attract a younger audience.
Brief Type
Self-Initiated.
Context & Target Audience
The target audience are those young, working Britains
who are going far and wide on holiday or travel
adventures, opposed to taking a luxury break to enjoy
pure relaxation, culture and a dierent lifestyle.
All the photos featured, apart from the ‘Street Fashion’
images have been taken by myself on my own travels,
inspiring me to produce this supplement.
Considerations
Various elements need to be considered and thought
through before starting the design process, to ensure
a high-standard outcome. The following points are the
key considerations to keep in mind:
- Layout
- Typography
- Photography
- Cities and Location
- Body Copy and Content
- Adaptable Features/Articles
- Interchangeable Cover Design
Solution
To promote the European treasures of the world to those
looking to go abroad, a new magazine and newspaper
supplement has been designed and produced.
The supplement will be sent out once a month with the
arrival of a more up-market newspaper and/or lifestyle
magazine. With every months edition, a new city or
destination will be explored through photography,
imagery and relevant information.
Evaluation
I am really proud of this editorial project, and feel the
outcome looks of a high-standard, whilst being more
high-end in regards to design. I feel as a set the
supplements will work really well together, in terms of
aesthetic, content and photography.
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Danielle Muntyan OUGD603 Extended Practice Brief # 10 Lifestyle & Culture Supplement, Vol. 01.
Puerto Banus
Puerto José Banús, more commonly known as
Puerto Banús is a marina located in the area of Nueva
Andalucía, to the southwest of Marbella, Spain on the
Costa del Sol.
It was built in May 1970 by José Banús, a local property
developer, as a luxury marina and shopping complex.
It has since become one of the largest entertainment
centres in the Costa del Sol, with 5 million annual
visitors, and is popular with international celebrities.
Marbella Old Town
The Old Town is situated in Downtown Marbella,
oering a more traditional, and Spanish environment,
with local restaurants, cafes, independent boutiques
and architecture dating back to 1485.
Contextual Research
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Danielle Muntyan OUGD603 Extended Practice Brief # 10 Lifestyle & Culture Supplement, Vol. 01.
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Inuence - Format
I really like the use of smaller with a combination of type
used for this supplement cover. I think the overall layout
using negative space and one colour only for the body
copy really gives a smart, sophisticated and up-market
aesthetic/tone, whilst being a good format to work with
and produce/distribute as a supplement.
Inuence - Photography
I selected this look book/magazine to its super clean
and fresh layout, as well as the use of simplistic sans
serif typefaces running throughout the body copy. I feel
this allows engagement with a younger audience, yet
takes away the quality and seriousness of the topic.
Aesthetic Infuence
Inuence - Layout
The use of overlaid imagery and type here is very
subtle yet elegant, whilst breaking up dense amounts
of body copy in a much more sophisticated and visually
pleasing
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Danielle Muntyan OUGD603 Extended Practice Brief # 10 Lifestyle & Culture Supplement, Vol. 01.
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Layout
A full layout for the magazine was created consistently
yet using dierent double page spreads as and when
appropriate, as well as additional details such as
specic placement of numbers, titles, headers, images
and overlays.
Each layout varies on the feature, however remains
clear, legible, simple and minimal to the eye following
type hierarchies.
Outcome: Layout
Format
Portrait, 15 x 20cm.
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Danielle Muntyan OUGD603 Extended Practice Brief # 10 Lifestyle & Culture Supplement, Vol. 01.
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Outcome: Features and Layout
Features
Many features have been made adaptable to
dierent issues, allowing for consistency across the
supplements.
- Luxury Living.
- Marbella: The Home of the Rich & Famous.
- Top 10 Things to do in Marbella.
- Old Town.
- Street Style.
- A Day in Marbella City Centre.
- Fighting Spirit.
- Top 10 Places to Eat and Drink.
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Danielle Muntyan OUGD603 Extended Practice Brief # 10 Lifestyle & Culture Supplement, Vol. 01.
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Outcome: Layout
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Danielle Muntyan OUGD603 Extended Practice Brief # 10 Lifestyle & Culture Supplement, Vol. 01.
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Outcome: Layout
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Danielle Muntyan OUGD603 Extended Practice Brief # 10 Lifestyle & Culture Supplement, Vol. 01.
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Outcome: Close-Ups